---
title: "Liv — $305K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liv"
last_updated: "2026-08-11T16:43:13.460Z"
locale: en
meta:
description: "Niche score 38/100 · $305K/yr market · 857K searches/yr · $35.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $305K/yr market · 857K searches/yr · $35.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liv — $305K/yr Amazon US Niche (2026) - Flapen"
---
# **liv**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 24Conversion 13Competition 0Returns 97Price range 88Avg price 95Brand share 0Review moat 59Quality gap 35
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.33–$66.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,145.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$305K**
$305K/yr · 857K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liv is a $305K/yr Amazon United States market (857K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liv market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$285K–$356K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,369**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **20%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- SUMMIT COLLECTION49% - LIV31% - VITAPOINTE13% - Summit7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
20K15KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/liv/trend)
## **Top liv search terms**
- **liv**710K/yr+1.7%0.3% conv. - **liv hair grease**22K/yr-13.9%9.8% conv. - **vitapointe hair cream**33K/yr-34.4%0.3% conv. - **vitapointe hair cream original**13K/yr+49.5%0.9% conv. - **liv hair cream**32K/yr-44.1%7.3% conv. - **liv hair products**7K/yr+2.8%5.9% conv. - **vitapointe**9K/yr-21.7%0.5% conv. - **liv hair cream and conditioner**12K/yr-39.7%9.8% conv. - **live hair cream**5K/yr-32.8%7.5% conv. - **liv grease for hair**3K/yr-3.5%8.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/liv/search-terms)
## **Top liv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$46K30%$92K45%$137K60%$183K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 3.75 oz Lasting Hydration**SUMMIT COLLECTION**$10.33**4.5★1,785 rev](https://www.amazon.com/dp/B006U55XTM) [2**LIV Summit Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 15 oz Lasting Hydration**LIV**$18.80**4.6★2,416 rev](https://www.amazon.com/dp/B003XZQ7AQ) [3**Vitapointe Creme Hairdress & Conditioner 1.75 Ounce**VITAPOINTE**$66.25**4.5★763 rev](https://www.amazon.com/dp/B01BV3I85I) [4**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 8 oz Lasting Hydration**Summit**$15.66**4.5★295 rev](https://www.amazon.com/dp/B00GH6XKLM) [5**Vitapointe Tube Professional 1.75 Ounce**VITAPOINTE**$66.89**4.6★470 rev](https://www.amazon.com/dp/B00F4NZVMU)
### **Newest**
by launch date
[**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 8 oz Lasting Hydration**Summit**$15.66**295 rev12y ago](https://www.amazon.com/dp/B00GH6XKLM) [**Vitapointe Tube Professional 1.75 Ounce**VITAPOINTE**$66.89**470 rev12y ago](https://www.amazon.com/dp/B00F4NZVMU) [**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 3.75 oz Lasting Hydration**SUMMIT COLLECTION**$10.33**1,785 rev14y ago](https://www.amazon.com/dp/B006U55XTM) [**LIV Summit Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 15 oz Lasting Hydration**LIV**$18.80**2,416 rev16y ago](https://www.amazon.com/dp/B003XZQ7AQ) [**Vitapointe Creme Hairdress & Conditioner 1.75 Ounce**VITAPOINTE**$66.25**763 rev20y ago](https://www.amazon.com/dp/B01BV3I85I)
### **Trending**
90-day click momentum
[**Vitapointe Tube Professional 1.75 Ounce**VITAPOINTE**$66.89**4.6★**▲ 33%**](https://www.amazon.com/dp/B00F4NZVMU) [**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 3.75 oz Lasting Hydration**SUMMIT COLLECTION**$10.33**4.5★**▲ 33%**](https://www.amazon.com/dp/B006U55XTM) [**LIV Summit Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 15 oz Lasting Hydration**LIV**$18.80**4.6★**▼ 18%**](https://www.amazon.com/dp/B003XZQ7AQ) [**Vitapointe Creme Hairdress & Conditioner 1.75 Ounce**VITAPOINTE**$66.25**4.5★**▼ 19%**](https://www.amazon.com/dp/B01BV3I85I) [**Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 8 oz Lasting Hydration**Summit**$15.66**4.5★**▼ 35%**](https://www.amazon.com/dp/B00GH6XKLM)
## **What buyers say about liv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Hair moisturizer”*
**Quality-Overall**19%
*“Great product”*
**Value For Money**8%
*“Good price”*
**Ease Of Use**6%
*“makes your hair easy to manage”*
**Thickness**6%
*“Love this stuff thick”*
**Soft Feel**6%
*“Makes your hair soft, shiny, curly, and sheen lasts fir days”*
**Design-Overall**6%
*“nicely done”*
**Size-Overall**6%
*“Great size for the price”*
**Hair Styling**6%
*“Great conditioner I use to use it on my daughters hair”*
**Suitability Dry Skin**6%
*“Love it for dry hair”*
### **What buyers complain about **
**Value For Money**34%
*“too expensive”*
**Size-Overall**21%
*“Too small”*
**Moist/Dry**8%
*“It feels very wet almost like lotion”*
**Texture/Consistency-Overall**8%
*“Not same product texture”*
**Leak-Proof**8%
*“product was spilling from the closed lid”*
**Dilute/Watery**5%
*“I have used this product for every month for 20 years and yesterday I bought a container and it is liquidy and messy, and I am disappointed after spending money on it”*
**Smell**3%
*“quality or fragrance”*
**Brightness/Shine/Glow**2%
*“non existent shine”*
**Thickness**2%
*“It used to be thick”*
**Quality-Overall**2%
*“Not the same quality”*
### **Top return reasons **
**Size-Overall**30%
**Leak-Proof**17%
**Dilute/Watery**9%
**Smell**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Texture/Consistency-Overall**5%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Quality-Overall**2%
## **Common questions**
- **Is liv profitable to sell on Amazon United States?**
- The niche generates $305K/yr across 5 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the liv niche?**
- 4 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liv?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 0.6%.
- **When does demand for liv peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the liv niche?**
- Listings span $10.33–$66.89; the average listing price is $35.59 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.
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