---
title: "Liquid Latex — $394K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liquid-latex"
last_updated: "2026-08-11T14:08:01.109Z"
locale: en
meta:
description: "Niche score 47/100 · $394K/yr market · 370K searches/yr · $15.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $394K/yr market · 370K searches/yr · $15.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Latex — $394K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid latex**
**Skip it**
A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 37Conversion 73Competition 20Returns 49Price range 81Avg price 77Brand share 28Review moat 40Quality gap 53
**Price range**
**Great****$5.19–$59.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.76**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$394K**
$394K/yr · 370K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,461.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, liquid latex is a $394K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid latex market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$473K–$630K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**7%**
- Kangaroo32% - Mehron17% - FX Latex17% - GloomGlo11% - Liquid Latex Fashions11% - LLF4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
50K30KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/liquid-latex/trend)
## **Top liquid latex search terms**
- **liquid latex**164K/yr+12.7%5.8% conv. - **liquid latex sfx makeup**114K/yr+5.0%8.1% conv. - **liquid latex for crafts**19K/yr-0.6%4.3% conv. - **latex glue**14K/yr+14.9%0.6% conv. - **liquid latex makeup**25K/yr+27.2%6.3% conv. - **liquid latex rubber**5K/yr+39.5%3.0% conv. - **liquid latex for resin**3K/yr-18.9%2.6% conv. - **latex makeup**4K/yr+10.7%2.0% conv. - **latex liquid**3K/yr+15.3%3.0% conv. - **latex adhesive**2K/yr-0.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/liquid-latex/search-terms)
## **Top liquid latex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$79K30%$118K40%$158K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kangaroo Professional Grade Liquid Latex SFX Makeup Prosthetics 14 oz - Latex Liquid Skin Body Paint Special Effects for Cosplay Theater & Film - Creates Fake Scars Zombie Makeup Skin**Kangaroo**$11.15**4.3★6,681 rev](https://www.amazon.com/dp/B00YQBYO1K) [2**16oz - CLEAR - Creature Liquid Latex General Purpose Professional Special Effects Liquid Latex**FX Latex**$11.03**4.6★3,303 rev](https://www.amazon.com/dp/B01FF3V870) [3**GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)**GloomGlo**$5.29**4.5★35 rev](https://www.amazon.com/dp/B0FZHYQF8W) [4**Mehron Makeup Liquid Latex | SFX Makeup | Halloween | Latex Glue for Skin | Prosthetic Glue 1 fl oz (30 ml) (Clear Flesh) | Made in the USA**Mehron**$9.72**4.5★6,814 rev](https://www.amazon.com/dp/B002D3YHEW) [5**Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!**Liquid Latex Fashions**$20.01**4.6★26 rev](https://www.amazon.com/dp/B0D9MNRX9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)**GloomGlo**$5.29**35 rev8mo ago](https://www.amazon.com/dp/B0FZHYQF8W) [**Festicy Liquid Latex 1 oz Bottle for SFX Cosplay & Special Effects Ideal for Creating Realistic Wounds & Scars Halloween & Theater Makeup (Skin-Tone)**Festicy**$5.19**145 rev1y ago](https://www.amazon.com/dp/B0F7FVWYSN) [**Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!**Liquid Latex Fashions**$20.01**26 rev1y ago](https://www.amazon.com/dp/B0D9MNRX9Z) [**Liquid Latex for Special Effects (2 Pack Set) 16 Oz EACH! Skin-Safe Dries Clear Easy Application for Halloween Cosplay Zombie SFX and Movie Makeup**Liquid Latex Fashions**$18.89**103 rev2y ago](https://www.amazon.com/dp/B0CMDH95NF) [**Casting Latex 1 Gallon - Premium Latex for Prop Making Easy Mold Making Pouring and Brushing on Coats!**Liquid Latex Fashions**$59.74**85 rev3y ago](https://www.amazon.com/dp/B0C4WFP2QN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)**GloomGlo**$5.29**4.5★**▲ 531%**](https://www.amazon.com/dp/B0FZHYQF8W) [**Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!**Liquid Latex Fashions**$20.01**4.6★**▲ 165%**](https://www.amazon.com/dp/B0D9MNRX9Z) [**Mehron Makeup Liquid Latex | SFX | Halloween Latex Makeup | Glue for Skin | Prosthetic Glue 4.5 fl oz (133 ml) (Clear) | Made in the USA**Mehron**$18.40**4.5★**▲ 117%**](https://www.amazon.com/dp/B009DKKAG2) [**Casting Latex 1 Gallon - Premium Latex for Prop Making Easy Mold Making Pouring and Brushing on Coats!**Liquid Latex Fashions**$59.74**4.4★**▲ 93%**](https://www.amazon.com/dp/B0C4WFP2QN) [**EnvironMolds Liquid Latex Mold Making Rubber 16 oz. - Quality Flexible Detailed Reproductions - Easy Brush or Spray Application**Environmolds LLC**$17.91**4.3★**▲ 38%**](https://www.amazon.com/dp/B00LISAHVU)
**~~View all trending →~~**
## **What buyers say about liquid latex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy to use”*
**Value For Money**12%
*“This was definitely worth the money”*
**Quality-Overall**9%
*“decent quality”*
**Efficiency**9%
*“Works well doesnt damage ur nails as much as acetone”*
**Functionality-Overall**5%
*“But its done its job”*
**Moist/Dry**5%
*“It doesn't take too long to dry”*
**Adhesion/Stickiness**4%
*“doesnt get mega sticky while using”*
**Ease Of Application**4%
*“Easy to apply”*
**Advertised Vs Actual Product**3%
*“the rest worked as advertised”*
**Suitability Combination Skin**2%
*“It makes cleanup so much easier by protecting the skin around your nails during polish application”*
### **What buyers complain about **
**Moist/Dry**15%
*“takes forever to dry”*
**Smell**14%
*“It smells absolutely HORRIBLE”*
**Thickness**11%
*“this latex is thin”*
**Ease Of Use**7%
*“took quite an effort to get any out”*
**Dilute/Watery**5%
*“its still grainy”*
**Texture/Consistency-Overall**5%
*“its like the consistency of scrambled eggs”*
**Value For Money**5%
*“While its a bit pricey for the size”*
**Hard Feel**4%
*“Completely hard right after opening only now opened it so cant return”*
**Functionality-Overall**4%
*“It doesnt work”*
**Quality-Overall**3%
*“Very poor quality”*
### **Top return reasons **
**Moist/Dry**18%
**Functionality-Overall**15%
**Dilute/Watery**8%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Leak-Proof**6%
**Adhesion/Stickiness**5%
**Texture/Consistency-Overall**5%
**Smell**4%
**Thickness**4%
## **Common questions**
- **Is liquid latex profitable to sell on Amazon United States?**
- The niche generates $394K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the liquid latex niche?**
- 9 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in liquid latex?**
- Top complaints mined from reviews: Moist/Dry, Smell, Thickness. The return rate is 3.1%.
- **When does demand for liquid latex peak?**
- Demand peaks in Oct–Nov; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the liquid latex niche?**
- Listings span $5.19–$59.74; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 2,461 reviews — the moat a new listing must climb.
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