---
title: "Products — liquid highlighter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liquid-highlighter/products"
last_updated: "2026-08-11T16:45:43.006Z"
locale: en
meta:
  description: "Niche score 46/100 · $265K/yr market · 546K searches/yr · $9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $265K/yr market · 546K searches/yr · $9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — liquid highlighter - Flapen"
---

# **liquid highlighter**

**Skip it**

Prices mostly outside the sweet spot ($5.09–$16.89) — this niche doesn't clear our bar today.

Market size 49Growth 20Conversion 60Competition 57Returns 91Price range 16Avg price 28Brand share 39Review moat 23Quality gap 50

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$265K**

$265K/yr · 546K searches

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,593.85**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$5.09–$16.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products