---
title: "Liquid Hand Soap Refill Gallon — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liquid-hand-soap-refill-gallon"
last_updated: "2026-08-11T12:27:02.418Z"
locale: en
meta:
description: "Niche score 32/100 · $36K/yr market · 31K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $36K/yr market · 31K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Hand Soap Refill Gallon — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid hand soap refill gallon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 15Conversion 94Competition 16Returns 99Price range 42Avg price 32Brand share 0Review moat 18Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.61–$23.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.79**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,426.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$36K**
$36K/yr · 31K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid hand soap refill gallon is a $36K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid hand soap refill gallon market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$39K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#328**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Softsoap87% - Amazon Basics11% - Equate2%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -20.9% search growth over the last 90 days.
1K800Prime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/liquid-hand-soap-refill-gallon/trend)
## **Top liquid hand soap refill gallon search terms**
- **softsoap refill aloe vera**4K/yr-24.8%15.6% conv. - **white hand soap**4K/yr-4.8%4.1% conv. - **softsoap aloe vera refill**3K/yr+2.1%13.9% conv. - **liquid hand soap refill gallon**6K/yr-41.1%2.1% conv. - **fsa hand soap**4K/yr-27.1%0.1% conv. - **bulk liquid soap**3K/yr+0.3%2.5% conv. - **equate hand soap refill**3K/yr-20.8%6.4% conv. - **softsoap soothing clean refill**2K/yr-28.5%21.6% conv. - **softsoap aloe vera hand soap refill**3K/yr-34.0%17.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/liquid-hand-soap-refill-gallon/search-terms)
## **Top liquid hand soap refill gallon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$11K45%$16K60%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**4.8★64 rev](https://www.amazon.com/dp/B0G4SQ6B9P) [2**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**4.7★2,922 rev](https://www.amazon.com/dp/B0C822FRPY) [3**Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.44**4.7★9,938 rev](https://www.amazon.com/dp/B07L92NTV7) [4**Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)**Softsoap**$23.40**4.7★2,922 rev](https://www.amazon.com/dp/B08P42FGLR) [5**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**4.6★44,326 rev](https://www.amazon.com/dp/B09HHDGQKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps**Equate**$13.05**5 rev4mo ago](https://www.amazon.com/dp/B0GNPRCWWH) [**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**64 rev7mo ago](https://www.amazon.com/dp/B0G4SQ6B9P) [**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**2,922 rev3y ago](https://www.amazon.com/dp/B0C822FRPY) [**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**44,326 rev4y ago](https://www.amazon.com/dp/B09HHDGQKD) [**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBV8CB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**4.8★**▲ 291%**](https://www.amazon.com/dp/B0G4SQ6B9P) [**Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps**Equate**$13.05**4.8★**▲ 126%**](https://www.amazon.com/dp/B0GNPRCWWH) [**Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)**Softsoap**$23.40**4.7★**▲ 50%**](https://www.amazon.com/dp/B08P42FGLR) [**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**4.6★**▲ 38%**](https://www.amazon.com/dp/B09HHDGQKD) [**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★**▲ 19%**](https://www.amazon.com/dp/B081FFRGZB)
**~~View all trending →~~**
## **Common questions**
- **Is liquid hand soap refill gallon profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the liquid hand soap refill gallon niche?**
- 3 brands and 119 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **When does demand for liquid hand soap refill gallon peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the liquid hand soap refill gallon niche?**
- Listings span $3.61–$23.40; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 17,427 reviews — the moat a new listing must climb.
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