---
title: "Liquid Coconut Oil — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liquid-coconut-oil"
last_updated: "2026-08-11T13:23:19.401Z"
locale: en
meta:
description: "Niche score 52/100 · $317K/yr market · 202K searches/yr. A deep review moat (12,758 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $317K/yr market · 202K searches/yr. A deep review moat (12,758 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liquid Coconut Oil — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid coconut oil**
**Worth a look**
Shows low returns (0.5%), but a deep review moat (12,758 avg reviews) keeps it on the watch list.
Market size 52Growth 30Conversion 89Competition 38Returns 97Price range 72Avg price 75Brand share 43Review moat 20Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.72–$38.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$317K**
$317K/yr · 202K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,758.27**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, liquid coconut oil is a $317K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid coconut oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$301K–$377K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**579**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**16%**
- Carrington Farms28% - NOW Foods17% - Majestic Pure16% - Handcraft Blends14% - PURA D'OR5% - Amazon Brand - Solimo4% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
5K4KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/liquid-coconut-oil/trend)
## **Top liquid coconut oil search terms**
- **liquid coconut oil**77K/yr+7.8%11.0% conv. - **coconut oil liquid**42K/yr-4.1%8.8% conv. - **now coconut oil**12K/yr+35.5%8.0% conv. - **fractionated coconut oil food grade**12K/yr+22.8%5.8% conv. - **carrington farms organic coconut oil**12K/yr-25.2%12.5% conv. - **liquid coconut oil for dogs**5K/yr+50.1%6.5% conv. - **organic liquid coconut oil**7K/yr+14.3%7.4% conv. - **coconut liquid oil**8K/yr-37.5%9.9% conv. - **majestic pure coconut oil**5K/yr+45.6%15.4% conv. - **organic coconut oil liquid**5K/yr+0.5%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/liquid-coconut-oil/search-terms)
## **Top liquid coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$25K12%$38K16%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz**Majestic Pure**$10.52**4.6★36,550 rev](https://www.amazon.com/dp/B00PMR3QF2) [2**Carrington Farms Organic Liquid Coconut Cooking Oil 32 Fl Oz Unflavored Unscented High Smoke Point MCT-Rich No Trans Fat For Cooking Sauting Frying & Baking Gluten Free Non-GMO Hexane Free BPA Free Bottle**Carrington Farms**$16.01**4.7★14,628 rev](https://www.amazon.com/dp/B072JNXCH6) [3**Carrington Farms Organic Liquid Coconut Cooking Oil 16 Fl Oz Unflavored Unscented High Smoke Point MCT-Rich No Trans Fat For Cooking Sauting Frying & Baking Gluten Free Non-GMO Hexane Free BPA Free Bottle**Carrington Farms**$8.79**4.7★14,628 rev](https://www.amazon.com/dp/B00FW9Y1CW) [4**Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic**Handcraft Blends**$9.87**4.6★38,581 rev](https://www.amazon.com/dp/B07346X1R5) [5**NOW Foods Solutions Liquid Coconut Oil Light and Nourishing Promotes Healthy-Looking Skin and Hair 4-Ounce**NOW Foods**$6.88**4.7★19,489 rev](https://www.amazon.com/dp/B07MSTYJP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.73**9,688 rev1y ago](https://www.amazon.com/dp/B0F679QK82) [**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**2,861 rev1y ago](https://www.amazon.com/dp/B0F1DFJ8X5) [**MAYJAM Organic Fractionated Coconut Oils Liquid 16oz 100% Pure & Natural USDA Certified Cold Pressed Coconut Carrier Oil for Face Skin & Hair Moisturizing Body Massage Oil for Essential Oils Mixing**MAYJAM**$14.29**1,031 rev1y ago](https://www.amazon.com/dp/B0DRJH718T) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.79**2,121 rev3y ago](https://www.amazon.com/dp/B0C947VCNP) [**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**38,581 rev4y ago](https://www.amazon.com/dp/B09M4DQ96K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**4.6★**▲ 198%**](https://www.amazon.com/dp/B0F1DFJ8X5) [**NOW Foods Solutions Liquid Coconut Oil Light and Nourishing Promotes Healthy-Looking Skin and Hair 4-Ounce**NOW Foods**$6.88**4.7★**▲ 156%**](https://www.amazon.com/dp/B07MSTYJP8) [**Brooklyn Botany Fractionated Coconut Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.73**4.6★**▲ 138%**](https://www.amazon.com/dp/B0F679QK82) [**MAYJAM Organic Fractionated Coconut Oils Liquid 16oz 100% Pure & Natural USDA Certified Cold Pressed Coconut Carrier Oil for Face Skin & Hair Moisturizing Body Massage Oil for Essential Oils Mixing**MAYJAM**$14.29**4.7★**▲ 99%**](https://www.amazon.com/dp/B0DRJH718T) [**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**4.6★**▲ 55%**](https://www.amazon.com/dp/B09M4DQ96K)
**~~View all trending →~~**
## **What buyers say about liquid coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Amazing quality”*
**Smell**9%
*“It is fragrance-free”*
**Moist/Dry**8%
*“Very moisturizing”*
**Value For Money**7%
*“Fair price”*
**Soft Feel**6%
*“Soft skin”*
**Advertised Vs Actual Product**5%
*“As described”*
**Absorbency**4%
*“Easily absorbed”*
**Suitability Combination Skin**3%
*“Good for Skin and Hair”*
**Oily/Greasy**3%
*“absorbs well without feeling greasy”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
### **What buyers complain about **
**Smell**18%
*“Lingering unpleasant odor”*
**Motor Power**10%
*“No pump”*
**Leak-Proof**9%
*“Leaked oil”*
**Oily/Greasy**5%
*“It does kind of have an oily feel going on”*
**Allergies**4%
*“Allergic Reaction”*
**Quality-Overall**3%
*“It is poor quality control on their part”*
**Value For Money**3%
*“expensive items”*
**Dilute/Watery**3%
*“Watered down”*
**Ease Of Cleaning**2%
*“Not as clean”*
**Size-Overall**2%
*“a very small bottle”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**15%
**Motor Power**14%
**Oily/Greasy**9%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Functionality-Overall**3%
**Dilute/Watery**2%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is liquid coconut oil profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 22 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the liquid coconut oil niche?**
- 15 brands and 579 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in liquid coconut oil?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.5%.
- **When does demand for liquid coconut oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the liquid coconut oil niche?**
- Listings span $5.72–$38.58; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 12,758 reviews — the moat a new listing must climb.
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