---
title: "Liquid Brun — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/liquid-brun"
last_updated: "2026-08-06T16:07:30.832Z"
locale: en
meta:
description: "Niche score 48/100 · $2.0M/yr market · 3.0M searches/yr · $48.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $2.0M/yr market · 3.0M searches/yr · $48.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Brun — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **liquid brun**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 21Conversion 18Competition 22Returns 100Price range 95Avg price 94Brand share 0Review moat 45Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 3.0M searches
**Price range**
**Incredible****$26.84–$71.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,996.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid brun is a $2.0M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid brun market data**
- **Units sold / yr**
- **40K–50K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- French Avenue66% - Fragrance World26% - Afnan4% - BAMBOO COOL2% - Lattafa2%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -8.4% search growth over the last 90 days.
90K70KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/liquid-brun/trend)
## **Top liquid brun search terms**
- **liquid brun**939K/yr-24.3%1.4% conv. - **french avenue**470K/yr+1.7%0.4% conv. - **vulcan feu**294K/yr+9.4%1.3% conv. - **fragrance world**271K/yr-21.0%0.0% conv. - **french avenue perfume**325K/yr-42.5%0.3% conv. - **french avenue liquid brun**101K/yr+16.7%1.7% conv. - **aether extrait**85K/yr-7.0%2.3% conv. - **vulcan feu cologne**62K/yr+7.3%1.2% conv. - **atlantis extrait french avenue**49K/yr+25.7%2.1% conv. - **liquid brun french avenue**129K/yr-33.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/liquid-brun/search-terms)
## **Top liquid brun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$204K20%$408K30%$612K40%$816K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml Bergamot Cardamom Cinnamon Orange Blossom Vanilla Praline Musk**French Avenue**$60.91**4.6★292 rev](https://www.amazon.com/dp/B0GGJHDKN2) [2**French Avenue Vulcan Feu EDP 100ml**Fragrance World**$43.71**4.6★1,592 rev](https://www.amazon.com/dp/B0F1DG61ND) [3**Fragrance World Liquid Brun Eau de Parfum for Men 100ml by French Ave**French Avenue**$41.29**4.6★4,355 rev](https://www.amazon.com/dp/B0D8L92LQW) [4**Atlantis Extrait EDP 100ml by French Avenue**French Avenue**$51.13**4.5★204 rev](https://www.amazon.com/dp/B0FMQ1QQHZ) [5**French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection**French Avenue**$71.83**4.8★31 rev](https://www.amazon.com/dp/B0GD7SPFV3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection**French Avenue**$71.83**31 rev4mo ago](https://www.amazon.com/dp/B0GD7SPFV3) [**French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml Bergamot Cardamom Cinnamon Orange Blossom Vanilla Praline Musk**French Avenue**$60.91**292 rev6mo ago](https://www.amazon.com/dp/B0GGJHDKN2) [**French Avenue Safari Breeze Eau de Parfum Floral Fruity Fragrance 100ml Spring/Summer Scent with Blackcurrant Coconut Grapefruit**French Avenue**$47.49**75 rev7mo ago](https://www.amazon.com/dp/B0G5YPGFRV) [**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$45.61**1,325 rev7mo ago](https://www.amazon.com/dp/B0G449WC83) [**French Avenue Vulcan Black EDP 100ml**French Avenue**$60.14**155 rev8mo ago](https://www.amazon.com/dp/B0G1TVH29Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**French Avenue Dusk Till Dawn Gift Set Vulcan Feu and Liquid Brun Eau de Parfum 100ml Each Unisex Fragrance Collection**French Avenue**$71.83**4.8★**▲ 280%**](https://www.amazon.com/dp/B0GD7SPFV3) [**BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack**BAMBOO COOL**$50.96**4.6★**▲ 260%**](https://www.amazon.com/dp/B0CNJT7T35) [**French Avenue Fragrance World Aether Extrait de Parfum Unisex 3.4 Fl Oz**French Avenue**$45.14**4.2★**▲ 176%**](https://www.amazon.com/dp/B0D4LZ5KVZ) [**French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml Bergamot Cardamom Cinnamon Orange Blossom Vanilla Praline Musk**French Avenue**$60.91**4.6★**▲ 173%**](https://www.amazon.com/dp/B0GGJHDKN2) [**French Avenue Safari Breeze Eau de Parfum Floral Fruity Fragrance 100ml Spring/Summer Scent with Blackcurrant Coconut Grapefruit**French Avenue**$47.49**4.4★**▲ 136%**](https://www.amazon.com/dp/B0G5YPGFRV)
**~~View all trending →~~**
## **What buyers say about liquid brun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Interesting fragrance”*
**Value For Money**7%
*“Great deal”*
**Quality-Overall**6%
*“Amazing quality”*
**Durability**5%
*“durable”*
**Suitability Hot Weather**1%
*“I think its perfect for evenings or cooler weather”*
**Advertised Vs Actual Product**1%
*“Exactly what's shown here”*
**Comfort-Overall**1%
*“So comfortable”*
**Soft Feel**1%
*“Super soft”*
**Design-Overall**1%
*“design”*
**Size-Overall**1%
*“Fits awesome feels great”*
### **What buyers complain about **
**Smell**49%
*“This one smells a bit synthetic”*
**Durability**8%
*“doesn't last”*
**Value For Money**7%
*“Not really worth the price”*
**Strength**2%
*“It is too strong”*
**Leak-Proof**2%
*“Leaking bottles”*
**Quality-Overall**2%
*“Cheap”*
**Moist/Dry**2%
*“im very disappointed in the dry down”*
**Advertised Vs Actual Product**1%
*“Not as shown”*
**Product Condition**1%
*“Looks like is been used”*
**Natural Ingredients**1%
*“Miss the original creed fruitiness and naturalness”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**17%
**Thin**7%
**Material Quality**4%
**Length**2%
**Thigh Fit**2%
**Quality-Overall**2%
**Value For Money**2%
**Gap/Hole**2%
**Shape/Style**2%
## **Common questions**
- **Is liquid brun profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 14 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the liquid brun niche?**
- 5 brands and 121 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquid brun?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for liquid brun peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the liquid brun niche?**
- Listings span $26.84–$71.83; the average listing price is $48.29 (sweet spot $15–$100). The average incumbent carries 1,996 reviews — the moat a new listing must climb.
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