---
title: "Trend — lipstick with spf - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lipstick-with-spf/trend"
last_updated: "2026-08-11T16:45:27.695Z"
locale: en
meta:
  description: "Niche score 52/100 · $288K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $288K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lipstick with spf - Flapen"
---

# **lipstick with spf**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 97Conversion 64Competition 3Returns 98Price range 54Avg price 75Brand share 0Review moat 35Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+178.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$15.07**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.85–$26.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$288K**

$288K/yr · 334K searches

**Review moat**

**Okay****2,982**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend