---
title: "Lipstick with Spf — $288K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lipstick-with-spf"
last_updated: "2026-08-11T14:09:08.480Z"
locale: en
meta:
description: "Niche score 52/100 · $288K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $288K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lipstick with Spf — $288K/yr Amazon US Niche (2026) - Flapen"
---
# **lipstick with spf**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 97Conversion 64Competition 3Returns 98Price range 54Avg price 75Brand share 0Review moat 35Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+178.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$15.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.85–$26.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$288K**
$288K/yr · 334K searches
**Review moat**
**Okay****2,982**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lipstick with spf is a $288K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipstick with spf market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$301K–$377K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Prequel79% - REVLON8% - Naturium8% - Sun Bum4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +178.7% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lipstick-with-spf/trend)
## **Top lipstick with spf search terms**
- **prequel lip spf**102K/yr+945.0%6.4% conv. - **prequel lip**26K/yr+162.7%4.4% conv. - **revlon lip balm**34K/yr-6.4%1.1% conv. - **prequel lip visor**15K/yr+281.3%6.0% conv. - **revlon kiss lip balm**27K/yr+11.0%3.1% conv. - **sun bum tinted lip balm**17K/yr+33.9%2.6% conv. - **spf lipstick**12K/yr+64.0%0.5% conv. - **lipstick with spf**10K/yr+106.5%0.5% conv. - **spf lip tint**10K/yr+78.8%0.9% conv. - **revlon balm stain**17K/yr-6.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lipstick-with-spf/search-terms)
## **Top lipstick with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$43K30%$86K45%$130K60%$173K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.89**4.4★238 rev](https://www.amazon.com/dp/B0F9Q19SZ9) [2**Prequel Skin Lip Visor Clear Lip Balm with SPF 30 PA+++. Mint Flavored with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.96**4.4★238 rev](https://www.amazon.com/dp/B0F9PYNGXJ) [3**Revlon Kiss Tinted Lip Balm with SPF 20 Hydrating Flavored Infused with Natural Fruit Oils 035 Berry Burst 0.09 oz**REVLON**$4.85**4.6★16,903 rev](https://www.amazon.com/dp/B01KI40DIQ) [4**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.35**4.5★185 rev](https://www.amazon.com/dp/B0GN94BD58) [5**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.51**4.1★143 rev](https://www.amazon.com/dp/B0FVGJFQKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.86**185 rev4mo ago](https://www.amazon.com/dp/B0GQWHSJ4P) [**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.35**185 rev4mo ago](https://www.amazon.com/dp/B0GN94BD58) [**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.51**143 rev7mo ago](https://www.amazon.com/dp/B0FVGJFQKJ) [**Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.89**238 rev1y ago](https://www.amazon.com/dp/B0F9Q19SZ9) [**Prequel Skin Lip Visor Clear Lip Balm with SPF 30 PA+++. Mint Flavored with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.96**238 rev1y ago](https://www.amazon.com/dp/B0F9PYNGXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Phyto-Glow Lip Balm SPF 45 | Tinted Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Paradise**Naturium**$12.35**4.5★**▲ 54%**](https://www.amazon.com/dp/B0GN94BD58) [**Naturium Phyto-Glow Lip Balm SPF 45 | Hydrating Gloss with Broad Spectrum Sunscreen | 0.34 FL OZ / 10 mL Clear**Naturium**$10.86**4.5★**▲ 48%**](https://www.amazon.com/dp/B0GQWHSJ4P) [**Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.89**4.4★**▲ 29%**](https://www.amazon.com/dp/B0F9Q19SZ9) [**Sun Bum SPF 30 Sunscreen Bonfire Tinted Lip Balm - Coconut Flavor Broad Spectrum Moisturizing with Aloe & Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 0.5 oz**Sun Bum**$8.51**4.1★**— 6%**](https://www.amazon.com/dp/B0FVGJFQKJ) [**Prequel Skin Lip Visor Clear Lip Balm with SPF 30 PA+++. Mint Flavored with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack**Prequel**$26.96**4.4★**▼ 13%**](https://www.amazon.com/dp/B0F9PYNGXJ)
**~~View all trending →~~**
## **What buyers say about lipstick with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Cute color”*
**Moist/Dry**12%
*“It is hydrating”*
**Smell**7%
*“It has a yummy scent”*
**Soft Feel**6%
*“keeps them soft”*
**Quality-Overall**5%
*“Overall just a great lip product”*
**Texture/Consistency-Overall**4%
*“Great texture”*
**Protection**4%
*“has protection”*
**Suitability Combination Skin**3%
*“Great color for any skin tone”*
**Ease Of Application**3%
*“The shape of the applicator is great”*
**Brightness/Shine/Glow**3%
*“Love the Glossiness”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“Way too sticky”*
**Color**10%
*“Needs more color”*
**Moist/Dry**6%
*“didn't make my lips dry”*
**Leak-Proof**6%
*“Its leaks/spills”*
**Value For Money**5%
*“As far as lip balms go this is more expensive than what I typically purchase”*
**Allergies**4%
*“Im ngl i got an allergic reaction from this”*
**Smell**3%
*“a fragrance that is minty/cinnamon”*
**Ease Of Use**3%
*“I have to push so hard to get any of it out”*
**Texture/Consistency-Overall**2%
*“Despite the heavier texture”*
**Thickness**2%
*“this is way too thick”*
### **Top return reasons **
**Color**21%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Smell**7%
**Moist/Dry**5%
**Product Condition**5%
**Ingredients-Overall**4%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is lipstick with spf profitable to sell on Amazon United States?**
- The niche generates $288K/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lipstick with spf niche?**
- 4 brands and 30 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lipstick with spf?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Moist/Dry. The return rate is 0.4%.
- **When does demand for lipstick with spf peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the lipstick with spf niche?**
- Listings span $4.85–$26.96; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 2,982 reviews — the moat a new listing must climb.
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