---
title: "Lipstick Remover — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lipstick-remover"
last_updated: "2026-08-06T21:26:23.755Z"
locale: en
meta:
description: "Niche score 38/100 · $65K/yr market · 49K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $65K/yr market · 49K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lipstick Remover — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **lipstick remover**
**Skip it**
Soft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 10Conversion 84Competition 19Returns 99Price range 55Avg price 70Brand share 18Review moat 20Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$25.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,411.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$65K**
$65K/yr · 49K searches
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lipstick remover is a $65K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipstick remover market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **63%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**104**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- Ariul54% - Neutrogena32% - By The Clique3% - e.l.f.2% - MAYBELLINE2% - Clinique2% - Open — no brand owns it (4 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -30.9% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lipstick-remover/trend)
## **Top lipstick remover search terms**
- **ariul**10K/yr-21.2%2.7% conv. - **ariul makeup remover**10K/yr-51.1%7.5% conv. - **lipstick remover**10K/yr-25.5%4.1% conv. - **neutrogena cleansing balm**8K/yr-2.1%13.3% conv. - **lip stain remover**4K/yr-30.4%2.5% conv. - **neutrogena makeup remover balm**3K/yr-16.6%23.5% conv. - **lipstick remover for lips**4K/yr-40.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lipstick-remover/search-terms)
## **Top lipstick remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ariul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)**Ariul**$20.42**4.4★181 rev](https://www.amazon.com/dp/B0CH9LHYML) [2**Ariul Purefull Lip & Eye Makeup Remover Pads Oil-Infused Dual-Sided Pads Gentle Exfoliation Travel Friendly Compact Size Korean Skincare (30 Pads x 3 Pack)**Ariul**$15.24**4.7★248 rev](https://www.amazon.com/dp/B0DDPJW7LK) [3**Neutrogena Makeup Remover Melting Balm with Vitamin E Nourishing and Gentle on Skin Works on Lips Face and Eyes Solid to Oil for Quick Removal Fragrance-Free Travel-Friendly 2 oz**Neutrogena**$8.71**4.5★6,429 rev](https://www.amazon.com/dp/B08221J29Y) [4**Neutrogena Makeup Melting Cleansing Balm Face Cleansing Balm to Gently Melt Away Dirt Oil Makeup & Waterproof Mascara Leaving Skin Soft & Conditioned Fragrance- & Paraben-Free 2.6 oz**Neutrogena**$15.43**4.2★574 rev](https://www.amazon.com/dp/B0B3KYTXNY) [5**Ariul Purefull Gentle Cleansing Wipes Soothing & Hydrating Makeup Remover Wipes Non-Sticky Fresh Finish Mild Acidic pH Effective Cleansing Korean Skincare (80 Sheets x 2 Pack)**Ariul**$16.29**4.7★126 rev](https://www.amazon.com/dp/B0DDNZYPVB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laka Washful Lip Tint Remover 10ml/ 0.33 fl.oz Mild & Easy Lip Stain Removing Gel Cleanser for Lips Remove Dead Skin Daily Use for Sensitive Skin Korean Skincare**Laka**$13.66**33 rev8mo ago](https://www.amazon.com/dp/B0FXX63MV3) [**Ariul The Perfect Quick Oil Balm to Foam Cleanser 3-in-1 Makeup Remover Cleansing Balm Deep Pore Cleanser with Jojoba Sunflower & Almond Oils Korean Facial Cleanser (100g / 3.52 oz)**Ariul**$21.22**31 rev1y ago](https://www.amazon.com/dp/B0F2RXFNKX) [**Ariul Expert Peptide Collagen Gel Mask Firming Hydrogel Sheet Mask for Face Hydrating & Elasticity Care Korean Skincare (4 Sheets)**Ariul**$16.42**54 rev1y ago](https://www.amazon.com/dp/B0F2MZ22C4) [**SeneGence LipSense Ooops! Lip Color Remover 0.25 Oz Gentle Lip Color Erase Hydrating with Vitamins A B C and E Dual-Use Corrector and Full Removal**SeneGence**$12.99**20 rev1y ago](https://www.amazon.com/dp/B0DJPJ8F6B) [**Ariul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)**Ariul**$20.42**181 rev1y ago](https://www.amazon.com/dp/B0CH9LHYML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ariul The Perfect Cleansing Oil Pads EX Korean Facial Cleansing Pads for Makeup Removal Gentle Oil Makeup Remover Wipes with Plant Extracts Hydrating Face Cleanser Pad (60 Sheets)**Ariul**$20.42**4.4★**▲ 120%**](https://www.amazon.com/dp/B0CH9LHYML) [**Ariul Expert Peptide Collagen Gel Mask Firming Hydrogel Sheet Mask for Face Hydrating & Elasticity Care Korean Skincare (4 Sheets)**Ariul**$16.42**4.9★**▲ 83%**](https://www.amazon.com/dp/B0F2MZ22C4) [**Maybelline New York Super Stay Eraser Lip Color Remover 0.1 Ounce**MAYBELLINE**$25.44**4.2★**▲ 47%**](https://www.amazon.com/dp/B071CT5TLP) [**Ariul Purefull Gentle Cleansing Wipes Soothing & Hydrating Makeup Remover Wipes Non-Sticky Fresh Finish Mild Acidic pH Effective Cleansing Korean Skincare (80 Sheets x 2 Pack)**Ariul**$16.29**4.7★**▲ 14%**](https://www.amazon.com/dp/B0DDNZYPVB) [**Ariul Purefull Lip & Eye Makeup Remover Pads Oil-Infused Dual-Sided Pads Gentle Exfoliation Travel Friendly Compact Size Korean Skincare (30 Pads x 3 Pack)**Ariul**$15.24**4.7★**— 8%**](https://www.amazon.com/dp/B0DDPJW7LK)
**~~View all trending →~~**
## **What buyers say about lipstick remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**11%
*“Cleans face nicely”*
**Cleansing**10%
*“Cleans well”*
**Quality-Overall**9%
*“As good as other high dollar brands Ive used”*
**Soft Feel**8%
*“My skin is so soft”*
**Ease Of Use**8%
*“Ease of use”*
**Value For Money**7%
*“Excellent Value”*
**Moist/Dry**5%
*“So moisturizing and gentle”*
**Efficiency**4%
*“Does a good job”*
**Smell**4%
*“Nice scent”*
**Allergies**3%
*“No irritation”*
### **What buyers complain about **
**Smell**10%
*“Awful Smell”*
**Allergies**6%
*“My skin turned red”*
**Ease Of Cleaning**6%
*“Its not a great cleanser”*
**Moist/Dry**5%
*“completely dried out”*
**Size-Overall**5%
*“Size is too small”*
**Value For Money**4%
*“too expensive”*
**Ease Of Use**4%
*“Hard to remove”*
**Functionality-Overall**4%
*“Does not work very well”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Oily/Greasy**3%
*“Too oily”*
### **Top return reasons **
**Value For Money**17%
**Size-Overall**16%
**Smell**15%
**Advertised Vs Actual Product**10%
**Functionality-Overall**7%
**Product Condition**5%
**Moist/Dry**5%
**Defective Material/Parts**3%
**Oily/Greasy**3%
**Ease Of Cleaning**2%
## **Common questions**
- **Is lipstick remover profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the lipstick remover niche?**
- 10 brands and 104 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in lipstick remover?**
- Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.3%.
- **What does it cost to enter the lipstick remover niche?**
- Listings span $6.40–$25.44; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 12,411 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)