---
title: "Trend — lipstick palette - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lipstick-palette/trend"
last_updated: "2026-08-11T20:51:37.124Z"
locale: en
meta:
  description: "Niche score 59/100 · $60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lipstick palette - Flapen"
---

# **lipstick palette**

**Worth a look**

Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 23Conversion 37Competition 92Returns 91Price range 81Avg price 66Brand share 96Review moat 22Quality gap 82

**Brand share**

**Incredible****29%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$1.05–$81.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.94**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,865.91**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$60K**

$60K/yr · 146K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend