---
title: "Lipstick Palette — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lipstick-palette"
last_updated: "2026-08-11T15:01:20.148Z"
locale: en
meta:
description: "Niche score 59/100 · $60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lipstick Palette — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **lipstick palette**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 23Conversion 37Competition 92Returns 91Price range 81Avg price 66Brand share 96Review moat 22Quality gap 82
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$1.05–$81.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,865.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 146K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lipstick palette is a $60K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lipstick palette market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$42K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#631**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **78%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**150**
**Top-5 brand share**
**29%**
Top 20: 75%
**Top-5 click share**
**23%**
Top 20: 59%
**Open market**
**67%**
- Jolilab7% - DE'LANCI7% - BestLand5% - YEPYEPGO5% - REVLON4% - MAYBELLINE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lipstick-palette/trend)
## **Top lipstick palette search terms**
- **lipstick palette**64K/yr+3.3%1.3% conv. - **lipstick gift set**27K/yr-31.8%1.4% conv. - **bulk lipstick**8K/yr+1.4%1.6% conv. - **nude lipstick set**9K/yr-10.6%1.1% conv. - **red lipstick set**8K/yr+13.7%1.7% conv. - **kit de labiales**7K/yr+0.6%0.6% conv. - **lipstick gift sets for women**9K/yr+8.3%1.4% conv. - **lipstick bundle**4K/yr-1.0%3.1% conv. - **pink lipstick set**4K/yr-23.3%1.1% conv. - **matte liquid lipstick set**3K/yr-8.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lipstick-palette/search-terms)
## **Top lipstick palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jolilab 12Pcs Velvet Matte Lipstick Nude Matte Soft Dark Color Stick High Pigmented Long-Lasting Waterproof Lip Stick Lip Balm Beauty Cosmetics Gift for Women(01#-12#)**Jolilab**$9.27**4.2★1,740 rev](https://www.amazon.com/dp/B0DZNWSFJV) [2**DELANCI Lipstick Palette Nude Red Peach Pink Shades 25 Color Professional Moisturizing Lip Gloss Long Lasting Soft Smooth Lipstick Pallet Waterproof Pigmented Halloween Face Paint Costume Makeup**DE'LANCI**$14.59**4.4★174 rev](https://www.amazon.com/dp/B09XB63ZKB) [3**YEPYEPGO 9 Colors Lipstick Palette Matte Velvet Lip Cream Color Palette Pro Lip & Cheek Makeup Long Lasting Moisturizing Waterproof for Every Occasion**YEPYEPGO**$9.00**4.2★4 rev](https://www.amazon.com/dp/B0G6HSHDFT) [4**9-Color Lipstick Palette with Applicator Velvet Matte Lip & Cheek Tint**Okerker**$9.79**3.9★39 rev](https://www.amazon.com/dp/B0F6BSYML1) [5**OCHAIN 12 Colors Matte Lipstick Palette with 12 Lip Liners All-in-One Professional Lip Makeup Kit Long-Lasting Waterproof Velvet Lipstick Set Complete Lip Liner & Lipstick Collection for Women**O'CHAIN**$10.17**4.2★5 rev](https://www.amazon.com/dp/B0FS71LHSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors**AZEN**$10.18**122 rev4mo ago](https://www.amazon.com/dp/B0GFDHK6T9) [**YEPYEPGO 9 Colors Lipstick Palette Matte Velvet Lip Cream Color Palette Pro Lip & Cheek Makeup Long Lasting Moisturizing Waterproof for Every Occasion**YEPYEPGO**$9.00**4 rev7mo ago](https://www.amazon.com/dp/B0G6HSHDFT) [**Colorful Lip Palette - Matte Cream Lipstick Set Cosmetic lipglos Kit Compact Design Makeup Palette | Perfect Long Wear Lip Color for Wife Daughter Mom Daily GLAMs Party Special Occasions Beauty Love**Generic**$12.61**2 rev7mo ago](https://www.amazon.com/dp/B0G4DNXRGD) [**Charlotte Tilbury Iconic Hollywood Lip Trio - Limited-Edition Lipstick Gift Set Featuring K.I.S.S.I.N.G Shades - Moisturizing Flattering Travel Size Lipsticks**Charlotte Tilbury**$31.96**921 rev9mo ago](https://www.amazon.com/dp/B0FGLLRSL5) [**OCHAIN 12 Colors Matte Lipstick Palette with 12 Lip Liners All-in-One Professional Lip Makeup Kit Long-Lasting Waterproof Velvet Lipstick Set Complete Lip Liner & Lipstick Collection for Women**O'CHAIN**$10.17**5 rev10mo ago](https://www.amazon.com/dp/B0FS71LHSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Pro Lip Cream Palette The Reds 0.317 Ounce**NYX PROFESSIONAL MAKEUP**$14.67**4.3★**▲ 426%**](https://www.amazon.com/dp/B01J7DN53Y) [**YEPYEPGO 9 Colors Lipstick Palette Matte Velvet Lip Cream Color Palette Pro Lip & Cheek Makeup Long Lasting Moisturizing Waterproof for Every Occasion**YEPYEPGO**$9.00**4.2★**▲ 336%**](https://www.amazon.com/dp/B0G6HSHDFT) [**AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors**AZEN**$10.18**4.5★**▲ 330%**](https://www.amazon.com/dp/B0GFDHK6T9) [**OCHAIN 12 Colors Matte Lipstick Palette with 12 Lip Liners All-in-One Professional Lip Makeup Kit Long-Lasting Waterproof Velvet Lipstick Set Complete Lip Liner & Lipstick Collection for Women**O'CHAIN**$10.17**4.2★**▲ 278%**](https://www.amazon.com/dp/B0FS71LHSY) [**ColourPop Lippie Stix Vault - Includes 10 Nude Lipstick Shades in Matte Matte X Crme and Blur Finishes - Infused with a Nourishing Non-Drying Formula - In The Nude (3.05 oz)**ColourPop**$32.48**4.3★**▲ 220%**](https://www.amazon.com/dp/B0BQQMVXD6)
**~~View all trending →~~**
## **What buyers say about lipstick palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Amazing color”*
**Value For Money**9%
*“Great deal”*
**Quality-Overall**8%
*“High quality lipstick”*
**Soft Feel**6%
*“Nice and creamy”*
**Moist/Dry**6%
*“great moisturizer”*
**Durability**3%
*“Cute and durable”*
**Ease Of Application**2%
*“quick application”*
**Gifting Purpose**2%
*“Best gift”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
### **What buyers complain about **
**Color**26%
*“color looks different”*
**Durability**9%
*“Break easily”*
**Moist/Dry**7%
*“Too dry”*
**Quality-Overall**6%
*“Junk quality”*
**Size-Overall**6%
*“Extremely small”*
**Smell**4%
*“They smell weird”*
**Advertised Vs Actual Product**4%
*“Different than pictured”*
**Value For Money**3%
*“Too expensive”*
**Adhesion/Stickiness**3%
*“It is not sticky”*
**Smudge Resistance**1%
*“Smudges”*
### **Top return reasons **
**Color**53%
**Advertised Vs Actual Product**12%
**Size-Overall**5%
**Quality-Overall**4%
**Moist/Dry**4%
**Smell**4%
**Product Condition**3%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is lipstick palette profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 82 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the lipstick palette niche?**
- 46 brands and 150 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in lipstick palette?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.2%.
- **When does demand for lipstick palette peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lipstick palette niche?**
- Listings span $1.05–$81.63; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 9,866 reviews — the moat a new listing must climb.
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