---
title: "Lip Wax — $441K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-wax"
last_updated: "2026-08-11T14:59:03.066Z"
locale: en
meta:
description: "Niche score 49/100 · $441K/yr market · 283K searches/yr · $8.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $441K/yr market · 283K searches/yr · $8.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Wax — $441K/yr Amazon US Niche (2026) - Flapen"
---
# **lip wax**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 37Conversion 99Competition 19Returns 98Price range 0Avg price 24Brand share 0Review moat 23Quality gap 96
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$441K**
$441K/yr · 283K searches
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,205.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.60–$14.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, lip wax is a $441K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip wax market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$508K–$677K**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Nad's57% - Sally Hansen41% - ShineMore2% - Nad's For Men1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +9.4% search growth over the last 90 days.
7K5KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-wax/trend)
## **Top lip wax search terms**
- **sally hansen wax strips**67K/yr+6.0%16.0% conv. - **nads facial wax strips**64K/yr+17.2%21.4% conv. - **lip wax**36K/yr-5.1%6.8% conv. - **nads wax strips**25K/yr+16.4%16.7% conv. - **nads hair removal for women**15K/yr+19.5%11.6% conv. - **sally hansen wax strips for face**19K/yr+0.3%17.2% conv. - **nads wax**12K/yr+14.1%10.3% conv. - **nads hair removal**12K/yr+0.4%5.3% conv. - **nads body wax strips**4K/yr-7.5%18.5% conv. - **wax strips sally hansen**4K/yr+10.3%13.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-wax/search-terms)
## **Top lip wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$44K15%$66K20%$88K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sally Hansen Wax Kit Wax Strips for Face & Bikini| Vegan Dermatologist Tested Long-Lasting Smooth Skin | 20 Count**Sally Hansen**$5.26**4.1★795 rev](https://www.amazon.com/dp/B0D6SC4PLW) [2**Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder**Nad's**$4.44**3.8★40,093 rev](https://www.amazon.com/dp/B003JFJF4A) [3**Nads Facial Wax Strips Fragrance free 48 Count (Pack of 2)**Nad's**$10.59**4.0★8,732 rev](https://www.amazon.com/dp/B001ET701I) [4**Sally Hansen Face Hair Removal Wax Strips Kit | At-Home Use 18 Count**Sally Hansen**$3.60**3.9★3,211 rev](https://www.amazon.com/dp/B00384HT90) [5**Nads Body Wax Strips Hair Removal For Women At Home plus 4 Calming Oil Wipes 24 Count**Nad's**$8.88**3.8★8,038 rev](https://www.amazon.com/dp/B000NQ4JGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nads Down Under Cream for Women Intimate Hair Removal Cream 150 ml**Nad's**$9.46**914 rev1y ago](https://www.amazon.com/dp/B0DKPHW7SH) [**Sally Hansen Wax Kit Wax Strips for Face & Bikini| Vegan Dermatologist Tested Long-Lasting Smooth Skin | 20 Count**Sally Hansen**$5.26**795 rev2y ago](https://www.amazon.com/dp/B0D6SC4PLW) [**Sally Hansen Stripless Wax Kit for Face Eyebrow & Lip | Mircrowavable Wax At-Home Hair Removal Kit Quick & Easy**Sally Hansen**$6.10**462 rev2y ago](https://www.amazon.com/dp/B0D6SPY6WM) [**Sally Hansen Microwavable Wax Starter Kit for Body Legs Underarms & Bikini | Removes Hair from Root Vegan & Dermatologist Tested**Sally Hansen**$9.83**236 rev2y ago](https://www.amazon.com/dp/B0D6S3VBJF) [**Sally Hansen Snip & Use Wax Strips Kit | Face & Bikini Line Hair Removal | Vitamin E & Avocado Oil Infused | 10 Count**Sally Hansen**$6.36**161 rev2y ago](https://www.amazon.com/dp/B0CLHJBVZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nads Facial Wax Strips Fragrance free 48 Count (Pack of 2)**Nad's**$10.59**4.0★**▲ 40%**](https://www.amazon.com/dp/B001ET701I) [**Sally Hansen Wax Kit Wax Strips for Face & Bikini| Vegan Dermatologist Tested Long-Lasting Smooth Skin | 20 Count**Sally Hansen**$5.26**4.1★**▲ 37%**](https://www.amazon.com/dp/B0D6SC4PLW) [**Nads Hair Removal Cream for Women - Sensitive Depilatory Cream for Body & Legs 5.1 Oz**Nad's**$6.32**3.7★**▲ 33%**](https://www.amazon.com/dp/B01LW9BC90) [**ShineMore Facial Wax Strips for Hair Removal - Hypoallergenic for All Skin Types - Gentle and Fast-Working for Face Eyebrow Upper Lip and Chin (40 Strips + 4 Calming Oil Wipes NATURE Ingredients)**ShineMore**$14.08**4.2★**▲ 26%**](https://www.amazon.com/dp/B09X68DRZQ) [**Sally Hansen Microwavable Wax Starter Kit for Body Legs Underarms & Bikini | Removes Hair from Root Vegan & Dermatologist Tested**Sally Hansen**$9.83**3.7★**▲ 22%**](https://www.amazon.com/dp/B0D6S3VBJF)
**~~View all trending →~~**
## **What buyers say about lip wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“easy to purchase”*
**Quality-Overall**11%
*“This brand is hands-down”*
**Hair Removal**9%
*“easy hair removal”*
**Efficiency**9%
*“All of it is much effective”*
**Value For Money**7%
*“Reasonable price”*
**Advertised Vs Actual Product**5%
*“Works as designed”*
**Instructions/User Manual/Troubleshooting**4%
*“I like the instructions”*
**Ease Of Cleaning**3%
*“The wipes are great”*
**Soft Feel**3%
*“its really soft”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Functionality-Overall**28%
*“Not effective”*
**Allergies**9%
*“Skin irritation”*
**Adhesion/Stickiness**7%
*“Its not even sticky”*
**Quality-Overall**5%
*“Poor quality”*
**Skin Health**5%
*“can burn your skin quickly”*
**Value For Money**4%
*“Not worth the price”*
**Hair Related**4%
*“Doesn't quite do hair”*
**Size-Overall**3%
*“This container is way smaller”*
**Suitability Short Hair**3%
*“Does not remove hair”*
**Ease Of Use**2%
*“Difficult to use”*
### **Top return reasons **
**Functionality-Overall**39%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**11%
**Size-Overall**8%
**Damage/Burn Hair**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Value For Money**2%
**Smell**2%
**Skin Health**1%
## **Common questions**
- **Is lip wax profitable to sell on Amazon United States?**
- The niche generates $441K/yr across 18 tracked products. 90-day search growth is +9.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lip wax niche?**
- 4 brands and 29 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip wax?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Adhesion/Stickiness. The return rate is 0.4%.
- **What does it cost to enter the lip wax niche?**
- Listings span $3.60–$14.08; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 7,205 reviews — the moat a new listing must climb.
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