---
title: "Lip Sunscreen Tinted — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-sunscreen-tinted"
last_updated: "2026-08-07T16:43:15.489Z"
locale: en
meta:
description: "Niche score 36/100 · $57K/yr market · 117K searches/yr · $9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $57K/yr market · 117K searches/yr · $9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Sunscreen Tinted — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **lip sunscreen tinted**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 61Competition 40Returns 96Price range 21Avg price 26Brand share 0Review moat 25Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,779.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.57–$17.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$57K**
$57K/yr · 117K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip sunscreen tinted is a $57K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip sunscreen tinted market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena90% - REVLON8% - Burt's Bees2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-sunscreen-tinted/trend)
## **Top lip sunscreen tinted search terms**
- **neutrogena lip gloss**65K/yr+10.8%2.7% conv. - **hyaluronic lip**8K/yr-4.3%0.6% conv. - **neutrogena lip soother**6K/yr+14.3%1.5% conv. - **neutrogena hydro boost lip balm**11K/yr-49.4%11.3% conv. - **neutrogena lip gloss for women**5K/yr-16.9%3.9% conv. - **revlon kiss exfoliating lip balm**3K/yr-24.2%19.2% conv. - **neutrogena moisture shine lip soother**3K/yr+6.2%1.2% conv. - **lip smoother**3K/yr-14.4%0.6% conv. - **revlon sugar scrub lip balm**3K/yr-46.3%13.7% conv. - **hylunaric acid lip balm**4K/yr-40.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-sunscreen-tinted/search-terms)
## **Top lip sunscreen tinted products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Hydro Boost Moisturizing Lip Gloss Hydrating Non-Stick and Non-Drying Luminous Tinted Lip Shine with Hyaluronic Acid to Soften and Condition Lips 90 Pink Mocha Color 0.10 oz**Neutrogena**$8.09**4.4★8,215 rev](https://www.amazon.com/dp/B075WZVWMQ) [2**Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin and Soothing Cucumber for Dry Lips Glow 70 .35 oz**Neutrogena**$17.55**4.2★43 rev](https://www.amazon.com/dp/B071RRSX1G) [3**Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin & Soothing Cucumber for Dry Cracked Lips Glaze 60 .35 oz**Neutrogena**$7.42**4.4★4,550 rev](https://www.amazon.com/dp/B001191VPM) [4**Neutrogena Hydro Boost Lip Oil Hyaluronic Acid Hydrates and Nourishes Mirror-Like Shine for Fuller-Looking Lips Tinted Gloss Adds Pop of Color Formulated Without Parabens Light Pink .2 fl oz**Neutrogena**$8.53**4.5★1,967 rev](https://www.amazon.com/dp/B0CLTKPY2N) [5**Revlon Kiss Sugar Scrub Exfoliating Lip Balm 24 Hour Long Lasting Hydration Sugar Mint 0.09 oz**REVLON**$5.57**4.6★10,697 rev](https://www.amazon.com/dp/B0759HSBQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Mocha Mist .2 fl. Oz**Neutrogena**$8.46**1,967 rev11mo ago](https://www.amazon.com/dp/B0FNBD63NH) [**Neutrogena Hydro Boost Hyaluronic Acid Lip Balm Nourishing Vitamin E Leaves Lips Feeling Hydrated Sheer Pink Tinted Color with a Sweet Berry Flavor Sheer Berry 0.5 oz**Neutrogena**$9.25**1,209 rev1y ago](https://www.amazon.com/dp/B0DVBRT2TS) [**Neutrogena Hydro Boost Hyaluronic Acid Unscented Lip Balm Leaves Lips Feeling Hydrated Sheer Ice Nude Lip Balm with a Sweet Sugar Flavor Fragrance Free 0.5 oz**Neutrogena**$8.22**1,209 rev1y ago](https://www.amazon.com/dp/B0DVBN1V34) [**Neutrogena High Shine Glossy Lip Nourishing Lip Gloss with Maracuja Oil Antioxidant Vitamin E & Vitamins Non-Retractable Buildable Pigmented Color Rose Petal 0.07 oz**Neutrogena**$9.05**334 rev1y ago](https://www.amazon.com/dp/B0DNV1YY6S) [**Neutrogena Hydro Boost Lip Oil Hyaluronic Acid Hydrates and Nourishes Mirror-Like Shine for Fuller-Looking Lips Tinted Gloss Adds Pop of Color Formulated Without Parabens Light Pink .2 fl oz**Neutrogena**$8.53**1,967 rev2y ago](https://www.amazon.com/dp/B0CLTKPY2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena High Shine Glossy Lip Nourishing Lip Gloss with Maracuja Oil Antioxidant Vitamin E & Vitamins Non-Retractable Buildable Pigmented Color Rose Petal 0.07 oz**Neutrogena**$9.05**4.2★**▲ 333%**](https://www.amazon.com/dp/B0DNV1YY6S) [**Burts Bees Lip Gloss Lip Shine for Women 100% Natural Origin Makeup Whisper**Burt's Bees**$7.13**4.6★**▲ 296%**](https://www.amazon.com/dp/B00A46OPS8) [**Neutrogena Hydro Boost Hydrating Lip Shine 30 Flushed Coral Color 0.10 Oz**Neutrogena**$9.25**4.4★**▲ 180%**](https://www.amazon.com/dp/B01HOI5K6E) [**Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Mocha Mist .2 fl. Oz**Neutrogena**$8.46**4.5★**▲ 157%**](https://www.amazon.com/dp/B0FNBD63NH) [**Neutrogena MoistureShine Lip Soother Gloss with SPF 20 Sun Protection High Gloss Tinted Lip Moisturizer with Hydrating Glycerin & Soothing Cucumber for Dry Cracked Lips Shine 30 .35 oz**Neutrogena**$13.06**4.5★**▲ 83%**](https://www.amazon.com/dp/B00118URKS)
**~~View all trending →~~**
## **What buyers say about lip sunscreen tinted**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**31%
*“Moisturizes well”*
**Color**12%
*“Color is nice”*
**Soft Feel**10%
*“Exceptional Softness”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**5%
*“is extremely affordable”*
**Smell**3%
*“refreshing scent”*
**Brightness/Shine/Glow**3%
*“Pretty Shine”*
**Adhesion/Stickiness**2%
*“I like the feel of it and no stickiness”*
**Durability**2%
*“stays on for a long time”*
**Ease Of Application**2%
*“Love the applicator”*
### **What buyers complain about **
**Moist/Dry**15%
*“Not as hydrating”*
**Smell**10%
*“Not a pleasant smell”*
**Adhesion/Stickiness**9%
*“It feels pretty sticky”*
**Color**8%
*“Color is Not Accurate”*
**Value For Money**6%
*“Not worth the price”*
**Durability**5%
*“One time it broke”*
**Thickness**4%
*“It has a much thinner consistency”*
**Ingredients-Overall**3%
*“Unhealthy ingredients”*
**Allergies**2%
*“Possible allergic reaction”*
**Oily/Greasy**2%
*“Sweetish Grease- Like you just ate a greasy donut”*
### **Top return reasons **
**Color**36%
**Advertised Vs Actual Product**11%
**Moist/Dry**8%
**Adhesion/Stickiness**7%
**Smell**6%
**Product Condition**5%
**Functionality-Overall**4%
**Texture/Consistency-Overall**3%
**Value For Money**2%
**Size-Overall**2%
## **Common questions**
- **Is lip sunscreen tinted profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lip sunscreen tinted niche?**
- 3 brands and 88 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip sunscreen tinted?**
- Top complaints mined from reviews: Moist/Dry, Smell, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for lip sunscreen tinted peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lip sunscreen tinted niche?**
- Listings span $5.57–$17.55; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 4,779 reviews — the moat a new listing must climb.
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