---
title: "Products — lip stain - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-stain/products"
last_updated: "2026-08-11T21:49:03.524Z"
locale: en
meta:
  description: "Niche score 55/100 · $6.6M/yr market · 14.4M searches/yr. A deep review moat (12,687 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $6.6M/yr market · 14.4M searches/yr. A deep review moat (12,687 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lip stain - Flapen"
---

# **lip stain**

**Worth a look**

Shows a $6.6M/yr market, but a deep review moat (12,687 avg reviews) keeps it on the watch list.

Market size 99Growth 22Conversion 42Competition 32Returns 85Price range 55Avg price 64Brand share 35Review moat 20Quality gap 92

**Market size**

**Incredible****$6.6M**

$6.6M/yr · 14.4M searches

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.65**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.01–$27.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,686.95**

avg incumbent reviews — the moat a new listing must climb

## Products