---
title: "Lip Stain — $6.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-stain"
last_updated: "2026-08-06T20:17:21.684Z"
locale: en
meta:
description: "Niche score 55/100 · $6.6M/yr market · 14.4M searches/yr. A deep review moat (12,687 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $6.6M/yr market · 14.4M searches/yr. A deep review moat (12,687 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Stain — $6.6M/yr Amazon US Niche (2026) - Flapen"
---
# **lip stain**
**Worth a look**
Shows a $6.6M/yr market, but a deep review moat (12,687 avg reviews) keeps it on the watch list.
Market size 99Growth 22Conversion 42Competition 32Returns 85Price range 55Avg price 64Brand share 35Review moat 20Quality gap 92
**Market size**
**Incredible****$6.6M**
$6.6M/yr · 14.4M searches
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.65**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.01–$27.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,686.95**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lip stain is a $6.6M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip stain market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$5.5M–$6.8M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**41**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**12%**
- Wonderskin37% - Sacheu26% - e.l.f.10% - COVERGIRL6% - wet n wild4% - QCMME4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-stain/trend)
## **Top lip stain search terms**
- **lip stain**5.6M/yr-1.9%1.9% conv. - **wonderskin lip stain**1.7M/yr-3.4%3.8% conv. - **lip tint**1.2M/yr-3.9%1.0% conv. - **lip stain peel off**1.6M/yr-26.5%2.3% conv. - **wonderskin**538K/yr+5.6%2.5% conv. - **lip liner stain**622K/yr+7.0%1.9% conv. - **sacheu lip liner stain**572K/yr-12.7%4.4% conv. - **peel off lip stain**617K/yr-33.5%1.3% conv. - **lip stain long lasting waterproof**278K/yr+8.4%0.9% conv. - **lip tint stain**224K/yr-3.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-stain/search-terms)
## **Top lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$655K20%$1.3M30%$2.0M40%$2.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Lip Stain (Whimsical Masque)**Wonderskin**$20.36**3.9★30,981 rev](https://www.amazon.com/dp/B0B9YHX8DX) [2**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (p-INKED)**Sacheu**$12.80**4.0★22,018 rev](https://www.amazon.com/dp/B0BVPNQW1C) [3**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.41**4.4★8,829 rev](https://www.amazon.com/dp/B0F3J7LLBR) [4**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★11,862 rev](https://www.amazon.com/dp/B0DQYVD4TS) [5**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**$23.19**4.1★2,720 rev](https://www.amazon.com/dp/B0F2J7VVQ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5GLGZD) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)**L'Oreal Paris**$11.50**1,259 rev8mo ago](https://www.amazon.com/dp/B0G14ZCSTY) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.41**8,829 rev1y ago](https://www.amazon.com/dp/B0F3J7LLBR) [**QCMME Lip Stain Peel Off Lip Liner Stain with Tweezer Long Lasting Matte Lip Tint Tattoo Highly Pigmented Color Lip Makeup Waterproof Lipstick Transfer-proof Lipstain for Women Nude Pink**QCMME**$9.12**1,265 rev1y ago](https://www.amazon.com/dp/B0FLW6CWP1) [**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**$23.19**2,720 rev1y ago](https://www.amazon.com/dp/B0F2J7VVQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque and Reveal Kit- Long Lasting Waterproof Nude Lip Tint Transfer Proof Natural Makeup Stain Kit (Whimsical)**Wonderskin**$27.19**3.7★**▲ 203%**](https://www.amazon.com/dp/B093L9K6J8) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★**▲ 157%**](https://www.amazon.com/dp/B0DQYVD4TS) [**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**$23.19**4.1★**▲ 125%**](https://www.amazon.com/dp/B0F2J7VVQ7) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 635 Worth It Medium (Medium Berry Nude)**L'Oreal Paris**$11.50**3.8★**▲ 85%**](https://www.amazon.com/dp/B0G14ZCSTY) [**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (getREDy)**Sacheu**$12.88**4.0★**▲ 83%**](https://www.amazon.com/dp/B0D49YXHFR)
**~~View all trending →~~**
## **What buyers say about lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Amazing Color”*
**Quality-Overall**7%
*“Fun Product”*
**Durability**6%
*“It stays all day”*
**Ease Of Use**4%
*“Easy to blend”*
**Ease Of Application**4%
*“Application is easy”*
**Value For Money**3%
*“Reasonably priced”*
**Moist/Dry**3%
*“Great moisturizer”*
**Soft Feel**3%
*“Goes on smooth”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Stain Resistance**3%
*“doesnt leave much of a stain”*
### **What buyers complain about **
**Color**19%
*“Color is different”*
**Durability**14%
*“has a terrible shelf life”*
**Moist/Dry**8%
*“Dried up”*
**Value For Money**6%
*“A little expensive”*
**Stain Resistance**5%
*“Stain”*
**Functionality-Overall**3%
*“Does not work as described”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Ease Of Application**2%
*“The applicator is messy”*
**Smell**2%
*“Bad Smell”*
**Quality-Overall**2%
*“Not good quality”*
### **Top return reasons **
**Color**41%
**Stain Resistance**18%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Moist/Dry**5%
**Product Condition**3%
**Color Fading/Discoloration**2%
**Durability**2%
**Defective Material/Parts**1%
**Value For Money**1%
## **Common questions**
- **Is lip stain profitable to sell on Amazon United States?**
- The niche generates $6.6M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lip stain niche?**
- 12 brands and 41 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in lip stain?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- **When does demand for lip stain peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lip stain niche?**
- Listings span $5.01–$27.19; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 12,687 reviews — the moat a new listing must climb.
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