---
title: "Lip Stain Marker — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-stain-marker"
last_updated: "2026-08-07T14:41:50.873Z"
locale: en
meta:
description: "Niche score 35/100 · $157K/yr market · 609K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $157K/yr market · 609K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Stain Marker — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **lip stain marker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 16Conversion 34Competition 27Returns 95Price range 0Avg price 29Brand share 0Review moat 23Quality gap 80
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$157K**
$157K/yr · 609K searches
**Avg price**
**Okay****$9.50**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,260.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.00–$11.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip stain marker is a $157K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip stain marker market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP70% - wet n wild28% - COVERGIRL2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-stain-marker/trend)
## **Top lip stain marker search terms**
- **nyx lip lingerie**105K/yr-16.9%1.4% conv. - **wet n wild lip stain**41K/yr+89.1%3.6% conv. - **nyx lip liner stain**120K/yr-47.1%2.1% conv. - **nyx lingerie xxl matte lipstick**39K/yr-8.8%1.6% conv. - **wet and wild lip stain**26K/yr+94.9%5.1% conv. - **lip lingerie nyx**31K/yr-17.5%2.1% conv. - **nyx lingerie lip liner stain**21K/yr+19.1%1.7% conv. - **covergirl lip liner**18K/yr+2.1%0.4% conv. - **nyx lip lingerie liner stain**74K/yr-61.0%2.0% conv. - **wet n wild lip liner stain**15K/yr+51.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-stain-marker/search-terms)
## **Top lip stain marker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$63K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**4.1★2,117 rev](https://www.amazon.com/dp/B0FT5GLGZD) [2**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)**NYX PROFESSIONAL MAKEUP**$9.74**4.4★17,249 rev](https://www.amazon.com/dp/B08WBMR6G6) [3**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Im Blushing**wet n wild**$5.00**4.4★11,862 rev](https://www.amazon.com/dp/B0DQYVJZ1G) [4**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★11,862 rev](https://www.amazon.com/dp/B0DQYVD4TS) [5**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)**NYX PROFESSIONAL MAKEUP**$11.52**4.1★2,117 rev](https://www.amazon.com/dp/B0FZCHDP67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5GLGZD) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)**NYX PROFESSIONAL MAKEUP**$11.52**2,117 rev6mo ago](https://www.amazon.com/dp/B0FZCHDP67) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me**NYX PROFESSIONAL MAKEUP**$11.71**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT51CZS6) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)**NYX PROFESSIONAL MAKEUP**$11.73**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5X4249) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)**NYX PROFESSIONAL MAKEUP**$11.95**2,117 rev6mo ago](https://www.amazon.com/dp/B0FZCF2XW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - After Hours (Warm Rose)**NYX PROFESSIONAL MAKEUP**$11.58**4.1★**▲ 151%**](https://www.amazon.com/dp/B0FT5X5MLF) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★**▲ 108%**](https://www.amazon.com/dp/B0DQYVD4TS) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)**NYX PROFESSIONAL MAKEUP**$11.95**4.1★**▲ 67%**](https://www.amazon.com/dp/B0FZCF2XW7) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Im Blushing**wet n wild**$5.00**4.4★**▲ 66%**](https://www.amazon.com/dp/B0DQYVJZ1G) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me**NYX PROFESSIONAL MAKEUP**$11.71**4.1★**▲ 54%**](https://www.amazon.com/dp/B0FT51CZS6)
**~~View all trending →~~**
## **What buyers say about lip stain marker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Long lasting color”*
**Durability**9%
*“It is very durable”*
**Ease Of Application**9%
*“Easy to Apply”*
**Value For Money**6%
*“Great price”*
**Quality-Overall**4%
*“Great quality, easy to apply”*
**Ease Of Use**3%
*“Goes on easy”*
**Soft Feel**3%
*“it smooths it out”*
**Color Fading/Discoloration**2%
*“long-lasting color that actually stays put”*
**Smudge Resistance**2%
*“They don't smudge, they glide on nicely and last”*
**Stain Resistance**2%
*“doesn't stain”*
### **What buyers complain about **
**Color**21%
*“Darker color”*
**Moist/Dry**14%
*“Dried Out”*
**Durability**9%
*“longevity is lacking”*
**Ease Of Application**6%
*“Applicator is horrible”*
**Stain Resistance**5%
*“It literally just stains the skin”*
**Value For Money**3%
*“The price is a little high”*
**Functionality-Overall**3%
*“Not for me — the applicator just doesnt work”*
**Quality-Overall**2%
*“Cheap, Low quality product”*
**Smell**2%
*“It doesn't really smell like anything”*
**Advertised Vs Actual Product**2%
*“IT IS NOT AS DESCRIBED”*
### **Top return reasons **
**Color**45%
**Moist/Dry**16%
**Advertised Vs Actual Product**10%
**Functionality-Overall**7%
**Stain Resistance**3%
**Product Condition**3%
**Durability**2%
**Quality-Overall**2%
**Ease Of Application**2%
**Eyeliner Quality**1%
## **Common questions**
- **Is lip stain marker profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 13 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the lip stain marker niche?**
- 3 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip stain marker?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **When does demand for lip stain marker peak?**
- Demand peaks in Jan–Feb–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the lip stain marker niche?**
- Listings span $5.00–$11.95; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 8,260 reviews — the moat a new listing must climb.
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