---
title: "Lip Serum — $208K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-serum"
last_updated: "2026-08-06T22:28:28.687Z"
locale: en
meta:
description: "Niche score 46/100 · $208K/yr market · 402K searches/yr · $11.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $208K/yr market · 402K searches/yr · $11.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Serum — $208K/yr Amazon US Niche (2026) - Flapen"
---
# **lip serum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 76Conversion 55Competition 3Returns 97Price range 0Avg price 43Brand share 0Review moat 55Quality gap 78
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+62.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,315.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.19**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$208K**
$208K/yr · 402K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$10.85–$11.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip serum is a $208K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip serum market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$168K–$224K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- SKINTIFIC92% - ANUA8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +62.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-serum/trend)
## **Top lip serum search terms**
- **skintific lip serum**102K/yr+32.8%3.8% conv. - **lip serum**100K/yr+2.0%0.7% conv. - **cardi b lip gloss**23K/yr>1,000%3.8% conv. - **lumuva brightening lip serum**19K/yr+0.0%2.2% conv. - **lip peptide**44K/yr+13.1%0.1% conv. - **peptide lip**27K/yr+15.1%0.1% conv. - **skintific lip gloss**10K/yr+134.8%3.5% conv. - **korean lip care**27K/yr-20.5%0.8% conv. - **lumuva lipgloss**3K/yr+0.0%1.5% conv. - **anua lip serum**6K/yr+22.2%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-serum/search-terms)
## **Top lip serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$31K30%$62K45%$93K60%$125K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$11.01**4.2★1,516 rev](https://www.amazon.com/dp/B0FGCLTN83) [2**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)**SKINTIFIC**$11.30**4.2★1,516 rev](https://www.amazon.com/dp/B0FLJBWV4V) [3**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(01U Baby Pink-Update)**SKINTIFIC**$11.30**4.2★1,516 rev](https://www.amazon.com/dp/B0GR3X6W63) [4**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**4.5★311 rev](https://www.amazon.com/dp/B0FWCF61VF) [5**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)**SKINTIFIC**$11.11**4.2★1,516 rev](https://www.amazon.com/dp/B0FLJJ88SS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(01U Baby Pink-Update)**SKINTIFIC**$11.30**1,516 rev4mo ago](https://www.amazon.com/dp/B0GR3X6W63) [**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**311 rev9mo ago](https://www.amazon.com/dp/B0FWCF61VF) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)**SKINTIFIC**$11.30**1,516 rev11mo ago](https://www.amazon.com/dp/B0FLJBWV4V) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)**SKINTIFIC**$11.11**1,516 rev11mo ago](https://www.amazon.com/dp/B0FLJJ88SS) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$11.01**1,516 rev1y ago](https://www.amazon.com/dp/B0FGCLTN83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(01U Baby Pink-Update)**SKINTIFIC**$11.30**4.2★**▲ 70%**](https://www.amazon.com/dp/B0GR3X6W63) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(02 Coral Rose)**SKINTIFIC**$10.85**4.2★**▲ 24%**](https://www.amazon.com/dp/B0FGCB9JBG) [**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**4.5★**▲ 20%**](https://www.amazon.com/dp/B0FWCF61VF) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$11.01**4.2★**— 7%**](https://www.amazon.com/dp/B0FGCLTN83) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)**SKINTIFIC**$11.30**4.2★**— 9%**](https://www.amazon.com/dp/B0FLJBWV4V)
**~~View all trending →~~**
## **What buyers say about lip serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Super moisturizing”*
**Soft Feel**11%
*“Goes on smooth”*
**Color**11%
*“the color is very pretty”*
**Quality-Overall**9%
*“Great product on”*
**Ease Of Application**6%
*“Like the applicator”*
**Value For Money**5%
*“Worth the money”*
**Brightness/Shine/Glow**4%
*“gives a nice shine”*
**Smell**3%
*“I love that it is fragrance free, and clear”*
**Adhesion/Stickiness**2%
*“Not too sticky”*
**Texture/Consistency-Overall**2%
*“Loved the consistency”*
### **What buyers complain about **
**Smell**10%
*“Smells is too strong”*
**Durability**9%
*“Does not last very long”*
**Color**6%
*“Needs a bit more color”*
**Moist/Dry**6%
*“not dry weather”*
**Thickness**6%
*“A little thick”*
**Value For Money**5%
*“Not worth the price”*
**Quality-Overall**4%
*“Cheap quality”*
**Adhesion/Stickiness**3%
*“the stickiness”*
**Ease Of Application**3%
*“I do not love the applicator though because it does look messy”*
**Allergies**3%
*“It caused an allergic reaction”*
### **Top return reasons **
**Color**26%
**Advertised Vs Actual Product**13%
**Motor Power**7%
**Smell**7%
**Functionality-Overall**7%
**Moist/Dry**5%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**4%
**Product Condition**4%
**Leak-Proof**3%
## **Common questions**
- **Is lip serum profitable to sell on Amazon United States?**
- The niche generates $208K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +62.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lip serum niche?**
- 2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip serum?**
- Top complaints mined from reviews: Smell, Durability, Color. The return rate is 0.6%.
- **When does demand for lip serum peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the lip serum niche?**
- Listings span $10.85–$11.56; the average listing price is $11.19 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.
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