---
title: "Lip Scrub — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-scrub"
last_updated: "2026-08-11T16:43:28.313Z"
locale: en
meta:
description: "Niche score 59/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Scrub — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **lip scrub**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 9Conversion 77Competition 60Returns 97Price range 51Avg price 29Brand share 70Review moat 34Quality gap 60
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.5M**
$1.5M/yr · 2.2M searches
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.73–$27.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,069.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip scrub is a $1.5M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip scrub market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**32%**
- Handmade Heroes22% - e.l.f.20% - New prominent8% - EJW7% - Brooklyn Botany6% - eos5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-scrub/trend)
## **Top lip scrub search terms**
- **lip scrub**1.2M/yr-34.0%4.9% conv. - **lip exfoliator**215K/yr-29.4%5.1% conv. - **lip scrubber exfoliator**240K/yr-35.3%6.9% conv. - **lip scrub for dark lips**51K/yr+42.6%4.6% conv. - **lip exfoliator scrub**83K/yr-29.1%6.2% conv. - **lip scrub exfoliator**56K/yr-34.1%4.2% conv. - **lip scrubber**55K/yr-31.6%5.1% conv. - **lip exfoliant**27K/yr-10.3%4.1% conv. - **lip scrub and mask set**56K/yr-66.9%2.2% conv. - **lip scrubs**30K/yr-39.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-scrub/search-terms)
## **Top lip scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$77K10%$153K15%$230K20%$306K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handmade Heroes 100% Natural Lip Scrub Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips 1oz (Coconut Sorbet)**Handmade Heroes**$9.39**4.4★21,393 rev](https://www.amazon.com/dp/B01NAI251H) [2**e.l.f. Lip Exfoliator Moisturizing Scented Lip Scrub For Exfoliating & Smoothing Lips Infused With Jojoba Oil Vegan & Cruelty-free Strawberry**e.l.f.**$4.96**4.5★7,656 rev](https://www.amazon.com/dp/B0C7WQ3Z6H) [3**3 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips**New prominent**$4.07**4.4★4,671 rev](https://www.amazon.com/dp/B085NDWSZW) [4**Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free**EJW**$9.50**4.4★150 rev](https://www.amazon.com/dp/B0FCC21J3D) [5**eos Flavor Lab Secret Menu Gift Set - Brown Sugar Boba Lip Scrub Exfoliator & 24H Moisture Super Balm Limited-Edition Lip Treatment Nourishing 2-Pack**eos**$7.36**4.7★4,041 rev](https://www.amazon.com/dp/B0DXQQY1CJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St. Ives Watermelon Lip Scrub Sugar Exfoliator with 100% Natural Ingredients Helps Smooth Away Dullness 0.5 oz Jar**St. Ives**$5.21**67 rev5mo ago](https://www.amazon.com/dp/B0GK3CSVMB) [**Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz**Laka**$14.31**760 rev9mo ago](https://www.amazon.com/dp/B0FT2X553X) [**Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz**Handmade Heroes**$9.89**364 rev1y ago](https://www.amazon.com/dp/B0FFSG8WDN) [**Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free**EJW**$9.50**150 rev1y ago](https://www.amazon.com/dp/B0FCC21J3D) [**Turmeric Lemon Lip Scrub with Brush Lip Scrubber Exfoliator for Dark Lips Dry Chapped Lips Reduce Fine Lines Natural Nourish Sugar Lip Scrub with Aloe Vera Deep Hydration Moisturization 100g**MUREND**$9.52**417 rev1y ago](https://www.amazon.com/dp/B0F5NPNB52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz**Laka**$14.31**3.8★**▲ 307%**](https://www.amazon.com/dp/B0FT2X553X) [**St. Ives Watermelon Lip Scrub Sugar Exfoliator with 100% Natural Ingredients Helps Smooth Away Dullness 0.5 oz Jar**St. Ives**$5.21**4.4★**▲ 211%**](https://www.amazon.com/dp/B0GK3CSVMB) [**Poppy & Pout Natural Lip Scrub Moisturizing Sugar Scrub for Dry Lips Lip Scrubber Exfoliator with Essential Oils Smooths and Hydrates Lips In Recyclable Glass Jars Cruelty Free - Marshmallow Creme**Poppy & Pout**$14.87**4.4★**▲ 180%**](https://www.amazon.com/dp/B09C7NNDY8) [**W7 Sweet Dreams Lip Care Trio - 3 Piece Set - Overnight Lip Mask Lip Balm & Lip Scrub - Cherry**W7**$8.11**4.6★**▲ 131%**](https://www.amazon.com/dp/B0F19H5GFC) [**Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free**EJW**$9.50**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FCC21J3D)
**~~View all trending →~~**
## **What buyers say about lip scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Feel so soft”*
**Moist/Dry**15%
*“Super hydrating”*
**Smell**12%
*“Love the scent”*
**Quality-Overall**10%
*“Great product and see results instantly”*
**Cleansing**6%
*“Exfoliates well”*
**Value For Money**5%
*“Best value”*
**Efficiency**5%
*“It works well”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Dry Skin**3%
*“The exfoliating beads are just right”*
**Advertised Vs Actual Product**2%
*“It does what it says”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Didn't work very well”*
**Value For Money**8%
*“Not worth the price”*
**Smell**8%
*“it has a weird smell to it”*
**Moist/Dry**7%
*“This product does not dry”*
**Jamming/Clogging**3%
*“this clogs very easily”*
**Allergies**3%
*“Allergic reaction smh”*
**Durability**3%
*“Breaks in half when using”*
**Ease Of Use**3%
*“Unable to use”*
**Hard Feel**3%
*“Because they are so stiff”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Functionality-Overall**33%
**Advertised Vs Actual Product**18%
**Moist/Dry**6%
**Product Condition**5%
**Smell**5%
**Defective Material/Parts**5%
**Size-Overall**3%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is lip scrub profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the lip scrub niche?**
- 19 brands and 85 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in lip scrub?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.5%.
- **When does demand for lip scrub peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the lip scrub niche?**
- Listings span $2.73–$27.81; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 3,069 reviews — the moat a new listing must climb.
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