---
title: "Lip Scrub for Dark Lips to Lighten — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-scrub-for-dark-lips-to-lighten"
last_updated: "2026-08-06T18:17:09.498Z"
locale: en
meta:
description: "Niche score 45/100 · $77K/yr market · 142K searches/yr · $9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $77K/yr market · 142K searches/yr · $9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Scrub for Dark Lips to Lighten — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **lip scrub for dark lips to lighten**
**Skip it**
Prices mostly outside the sweet spot ($4.07–$16.05) — this niche doesn't clear our bar today.
Market size 19Growth 40Conversion 65Competition 25Returns 98Price range 9Avg price 28Brand share 40Review moat 38Quality gap 80
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,746.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.40**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$77K**
$77K/yr · 142K searches
**Price range**
**Bad****$4.07–$16.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip scrub for dark lips to lighten is a $77K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip scrub for dark lips to lighten market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$94K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**14%**
- Handmade Heroes43% - MUREND21% - Glo Melanin6% - POP MODERN.C6% - HAIOLORPRO5% - New prominent5% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-scrub-for-dark-lips-to-lighten/trend)
## **Top lip scrub for dark lips to lighten search terms**
- **lip scrub for dark lips**51K/yr+42.6%5.1% conv. - **turmeric lip scrub**21K/yr-10.9%5.9% conv. - **lip scrub for smokers**8K/yr-4.7%3.5% conv. - **brightening lip scrub**6K/yr-7.8%4.4% conv. - **lip lightening scrub**6K/yr-2.1%2.9% conv. - **lip scrub for dark lips to lighten**24K/yr-15.3%3.3% conv. - **turmeric lip scrub for dark lips**5K/yr+20.3%7.1% conv. - **lip scrubber exfoliator for dark lips**3K/yr+35.5%5.3% conv. - **lip scrub for smokers with dark lips**5K/yr-46.2%5.0% conv. - **lemon and turmeric lip scrub**5K/yr-11.9%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-scrub-for-dark-lips-to-lighten/search-terms)
## **Top lip scrub for dark lips to lighten products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz**Handmade Heroes**$9.89**4.2★364 rev](https://www.amazon.com/dp/B0FFSG8WDN) [2**Handmade Heroes 100% Natural Lip Scrub Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips 1oz (Coconut Sorbet)**Handmade Heroes**$9.39**4.4★21,393 rev](https://www.amazon.com/dp/B01NAI251H) [3**3PCS Turmeric Lemon Lip scrub and Turmeric Lip Balm with Brush Set Lip Scrubber Exfoliator Dark Lips Treatment for Smokers Natural Exfoliator & Moisturizer Cracked Dull Reduce Fine Lines Lips**MUREND**$13.77**4.0★417 rev](https://www.amazon.com/dp/B0F1LWM8FD) [4**Turmeric Lemon Lip Scrub with Brush Lip Scrubber Exfoliator for Dark Lips Dry Chapped Lips Reduce Fine Lines Natural Nourish Sugar Lip Scrub with Aloe Vera Deep Hydration Moisturization 100g**MUREND**$9.52**4.0★417 rev](https://www.amazon.com/dp/B0F5NPNB52) [5**Glo Melanin All Natural Lemon and Turmeric Lip Balm - Natural Lip Balm Illuminate Your Smile Brighten & Nourish Dark Lips Effortlessly - For Smokers Lips**Glo Melanin**$9.87**4.1★897 rev](https://www.amazon.com/dp/B0D1JWSP3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Turmeric Lip Scrub for Dark Lips Vitamin C Lip Scrubber Exfoliator Hydrating Moisturizing Exfoliating Lip Care for Dry Chapped Lips to Remove Dead Skin Smooth Dry Lines with Brush**POP MODERN.C**$9.71**32 rev4mo ago](https://www.amazon.com/dp/B0GTZGXSFH) [**Lip Lightening Scrub by Omorfee | Vegan Lip Exfoliating & Moisturizing Treatment | Vitamin E & Natural Beads for Dull Dry Dark or Discolored Lips 20g / 0.70 oz**OMORFEE BE EXOTIC OF**$16.05**7 rev7mo ago](https://www.amazon.com/dp/B0G5J13S84) [**HAIOLORPRO 4PCS Turmeric Lip Scrub and Turmeric Lip Balm with Brush Set Natural Lip Scrubber Exfoliator for Dry Dull Chapped Dark lips Reduces Fine Lines Deeply Hydrates and Moisturizes**HAIOLORPRO**$9.58**97 rev1y ago](https://www.amazon.com/dp/B0FHH4MPVP) [**Handmade Heroes Turmeric Lip Scrub with Vitamin C 100% Natural Vegan Exfoliant To Smooth Dark Dry Chapped & Smokers Lips Deep Conditioning Sugar Polish Exfoliator Scrubber 1oz**Handmade Heroes**$9.89**364 rev1y ago](https://www.amazon.com/dp/B0FFSG8WDN) [**3PCS Turmeric and Lemon Lip Scrub & Turmeric Lip Balm with Brush Set Eliminate Lip Fine Lines Lip Scrubber Exfoliator Natural Nourish Sugar Lip Scrub for Dry Dull Chapped Dark Lips**ZBMCYHCXH**$10.46**52 rev1y ago](https://www.amazon.com/dp/B0FFST9ZGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Turmeric Lip Scrub for Dark Lips Vitamin C Lip Scrubber Exfoliator Hydrating Moisturizing Exfoliating Lip Care for Dry Chapped Lips to Remove Dead Skin Smooth Dry Lines with Brush**POP MODERN.C**$9.71**3.8★**▲ 300%**](https://www.amazon.com/dp/B0GTZGXSFH) [**Glo Melanin All Natural Lemon and Turmeric Lip Balm - Natural Lip Balm Illuminate Your Smile Brighten & Nourish Dark Lips Effortlessly - For Smokers Lips**Glo Melanin**$9.87**4.1★**▲ 156%**](https://www.amazon.com/dp/B0D1JWSP3M) [**Lip Lightening Scrub by Omorfee | Vegan Lip Exfoliating & Moisturizing Treatment | Vitamin E & Natural Beads for Dull Dry Dark or Discolored Lips 20g / 0.70 oz**OMORFEE BE EXOTIC OF**$16.05**5.0★**▲ 115%**](https://www.amazon.com/dp/B0G5J13S84) [**W7 Sweet Dreams Lip Care Trio - 3 Piece Set - Overnight Lip Mask Lip Balm & Lip Scrub - Cherry**W7**$8.11**4.6★**▲ 114%**](https://www.amazon.com/dp/B0F19H5GFC) [**Triple-Action Lip Scrub - Brown Sugar Coffee & Pearlite Exfoliator - Infused with Coconut & Botanical Oils for Nourishing Care of Dry Cracked Lips - Vegan Cruelty-Free**EJW**$9.50**4.4★**▲ 107%**](https://www.amazon.com/dp/B0FCC21J3D)
**~~View all trending →~~**
## **What buyers say about lip scrub for dark lips to lighten**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Hydrates lips”*
**Soft Feel**16%
*“Soft and creamy”*
**Quality-Overall**11%
*“The quality of this product is great it seems like it was made with good quality ingredients”*
**Smell**10%
*“Great smell”*
**Efficiency**6%
*“This balm actually works”*
**Value For Money**5%
*“Worth The Buy”*
**Cleansing**5%
*“Great exfoliation”*
**Ease Of Use**2%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
**Brightness/Shine/Glow**2%
*“nothing excessive just a little shimmer and glow”*
### **What buyers complain about **
**Moist/Dry**12%
*“Not moisturizing enough”*
**Functionality-Overall**11%
*“Dont see a change. No result.”*
**Smell**10%
*“It smells so bad”*
**Value For Money**6%
*“Waste of money”*
**Adhesion/Stickiness**4%
*“Feels a little sticky”*
**Allergies**4%
*“Allergic reaction smh”*
**Size-Overall**3%
*“Small”*
**Advertised Vs Actual Product**3%
*“Product is not as shown”*
**Hard Feel**2%
*“Kind of gritty”*
**Texture/Consistency-Overall**2%
*“it has sort of a weird clay like texture with clumps of something in it”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**14%
**Smell**12%
**Product Condition**12%
**Moist/Dry**8%
**Texture/Consistency-Overall**5%
**Defective Material/Parts**4%
**Size-Overall**4%
**Color**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is lip scrub for dark lips to lighten profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lip scrub for dark lips to lighten niche?**
- 12 brands and 30 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in lip scrub for dark lips to lighten?**
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Smell. The return rate is 0.4%.
- **When does demand for lip scrub for dark lips to lighten peak?**
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the lip scrub for dark lips to lighten niche?**
- Listings span $4.07–$16.05; the average listing price is $9.40 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.
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