---
title: "Lip Scrub Brush — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-scrub-brush"
last_updated: "2026-08-11T14:58:57.666Z"
locale: en
meta:
description: "Niche score 39/100 · $89K/yr market · 159K searches/yr · $5.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $89K/yr market · 159K searches/yr · $5.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Scrub Brush — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **lip scrub brush**
**Skip it**
Prices mostly outside the sweet spot ($2.09–$9.38) — this niche doesn't clear our bar today.
Market size 22Growth 7Conversion 89Competition 45Returns 97Price range 0Avg price 15Brand share 33Review moat 38Quality gap 38
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,682.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$89K**
$89K/yr · 159K searches
**Avg price**
**Bad****$5.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.09–$9.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip scrub brush is a $89K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip scrub brush market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**12%**
- Yoizyfree36% - New prominent20% - YOUKOOL16% - Handmade Heroes8% - Unaone5% - Tbestmax3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-scrub-brush/trend)
## **Top lip scrub brush search terms**
- **lip scrub brush**48K/yr-34.4%9.1% conv. - **lip scrubber**56K/yr-34.7%7.8% conv. - **lip exfoliator brush**23K/yr-39.1%8.5% conv. - **lip scrubber brush**10K/yr-26.8%8.9% conv. - **lip exfoliator tool**6K/yr-20.8%4.8% conv. - **lip scrub tool**3K/yr-44.5%8.7% conv. - **lip scrubber exfoliator brush**4K/yr-49.0%5.4% conv. - **lip brush exfoliator**4K/yr-51.4%8.7% conv. - **lip scrubbers**2K/yr-32.6%10.2% conv. - **lip scruber**2K/yr-17.9%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-scrub-brush/search-terms)
## **Top lip scrub brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips**New prominent**$4.12**4.4★4,669 rev](https://www.amazon.com/dp/B085NDWSZW) [2**Yoizyfree 5 Pcs Lip Scrub Brush Lip Scrubber Exfoliator Double-Sided Silicone Lip Brush Tool for Men Women Lip Lightening Lip Exfoliator Scrubber Tool for Dark Lips**Yoizyfree**$4.11**4.6★3,308 rev](https://www.amazon.com/dp/B08HK8T2V2) [3**5 Pcs Facial Cleansing Brush Lip Scrub Brush Silicone Face Mask Brush for Face Scrubber & Lip Scrubber For Massaging Exfoliating Remove Blackheads Makeup Skincare Removal DIY Mask**Yoizyfree**$2.84**4.4★112 rev](https://www.amazon.com/dp/B08T14K3C3) [4**Handmade Heroes Lip Brush Reusable Lip Exfoliator - Gentle Exfoliant Use with Sugar Lip Scrub Polish and Lip Exfoliator Scrubber for Chapped Dry and Dark Lips 2pc Blue**Handmade Heroes**$7.61**4.5★93 rev](https://www.amazon.com/dp/B0DK2PWTXG) [5**Yoizyfree 2 pcs Silicone Lip Scrub Brush Lip Scrubber Tool Lip Exfoliator Brush Exfoliating Lip Scrub Tool for Dark Lips**Yoizyfree**$2.95**4.4★2,067 rev](https://www.amazon.com/dp/B08T1T5YS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoizyfree Lip Scrubber - 6 Pcs Dual-ended Lip Scrub Brush Lip Exfoliator Tool 3-in-1 Silicone Lip Brush Lip Mask Applicator Lip Scrub Tool**Yoizyfree**$2.93**31 rev11mo ago](https://www.amazon.com/dp/B0FKBCB41H) [**Seraphic Skincare Lip Exfoliator - Dual Sided BPA-Free Silicone Lip Scrubber with Wheat Straw Handles - For Soft Lips Dead Skin Removal & Lip Mask Application - Pore Cleaning Brush For Lips (3 Pack)**SERAPHIC SKINCARE**$9.27**41 rev1y ago](https://www.amazon.com/dp/B0FFNX5N38) [**12 Pcs Pore Scrub Brush Lip Scrubber Exfoliator Silicone Face Cleansing Brush Lip Scrub Brush Exfoliating Nose Clean Blackhead Removal Brushes for Face Cleaning**Lipxantiom**$4.04**167 rev1y ago](https://www.amazon.com/dp/B0FC334YW7) [**48 Pack Lip Scrub Brush Silicone Double Sided Lip Exfoliator Brush for Men Women Lip Lightening for Dark Lips - 6 Colors**Tbestmax**$8.82**101 rev1y ago](https://www.amazon.com/dp/B0F2FGK3F5) [**Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Blue 2pcs**YOUKOOL**$3.36**65 rev1y ago](https://www.amazon.com/dp/B0DYHJJQ59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lip Scrub Tool Silicone Lip Brush Exfoliating Double-Sided Lip Scrubber Tool for a Smoother and Fuller Appearance Cleaner (6 Colors 6 PCS)**KSK**$2.09**4.4★**▲ 532%**](https://www.amazon.com/dp/B0B7BCN2DG) [**Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Blue 2pcs**YOUKOOL**$3.36**4.7★**▲ 475%**](https://www.amazon.com/dp/B0DYHJJQ59) [**Yoizyfree Lip Scrubber - 6 Pcs Dual-ended Lip Scrub Brush Lip Exfoliator Tool 3-in-1 Silicone Lip Brush Lip Mask Applicator Lip Scrub Tool**Yoizyfree**$2.93**4.1★**▲ 472%**](https://www.amazon.com/dp/B0FKBCB41H) [**5 Pcs Facial Cleansing Brush Lip Scrub Brush Silicone Face Mask Brush for Face Scrubber & Lip Scrubber For Massaging Exfoliating Remove Blackheads Makeup Skincare Removal DIY Mask**Yoizyfree**$2.84**4.4★**▲ 393%**](https://www.amazon.com/dp/B08T14K3C3) [**Lip Scrub Brush Double-Sided Silicone Exfoliating Lip Brush Tool for Smoother and Fuller Lip Appearance Fuchsia 2pcs**YOUKOOL**$4.00**4.7★**▲ 352%**](https://www.amazon.com/dp/B0DYHGLQY4)
**~~View all trending →~~**
## **What buyers say about lip scrub brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“looks so smooth”*
**Cleansing**11%
*“its perfect for exfoliating”*
**Value For Money**10%
*“Great Value”*
**Quality-Overall**9%
*“It's a decent set”*
**Moist/Dry**5%
*“effective, smells wonderful, and is moisturizing”*
**Suitability Combination Skin**5%
*“Excellent new skin care essential”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Efficiency**4%
*“Very efficient Glad I got it Save on buying more products to achieve what this does”*
**Smell**4%
*“Love the coconut scent”*
### **What buyers complain about **
**Size-Overall**9%
*“The container is quite small”*
**Quality-Overall**6%
*“Not as good as I expected”*
**Value For Money**5%
*“cheaper on Temu”*
**Suitability Winter Weather**5%
*“it worsens in cold weather even buying medicated lip balm wasn't helping much”*
**Moist/Dry**5%
*“My lips have been dry”*
**Functionality-Overall**4%
*“Didnt work”*
**Ease Of Cleaning**4%
*“I thought the scrubbers would feel more like soft silicone”*
**Cleansing**2%
*“Does not Exfoliate well at all”*
**Ease Of Use**2%
*“Hard to get out”*
**Smell**2%
*“Smells Bad”*
### **Top return reasons **
**Size-Overall**32%
**Functionality-Overall**22%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**6%
**Material Quality**4%
**Hard Feel**4%
**Smell**3%
**Texture/Consistency-Overall**3%
**Product Condition**2%
**Soft Feel**2%
## **Common questions**
- **Is lip scrub brush profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lip scrub brush niche?**
- 12 brands and 16 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in lip scrub brush?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
- **When does demand for lip scrub brush peak?**
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the lip scrub brush niche?**
- Listings span $2.09–$9.38; the average listing price is $5.38 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.
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