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value for the money","excellent price",{"topic":692,"percentOfMentions":693,"verbatims":694},"Soft Feel",0.0323,[695,696,697],"Very soft going on","Soft and pretty","It goes on smooth",{"topic":699,"percentOfMentions":700,"verbatims":701},"Ease Of Application",0.0302,[702,703,704],"ease of application","Smooth application","Applicator is great",{"topic":706,"percentOfMentions":707,"verbatims":708},"Brightness\u002FShine\u002FGlow",0.018500000000000003,[709,710,711],"It feels great on the lips, so shiny and for a great price","The shine makes all the difference","It goes on shiny",{"topic":713,"percentOfMentions":707,"verbatims":714},"Advertised Vs Actual Product",[715,716,717],"Does the job","It was as expected","Just what I needed",{"topic":719,"percentOfMentions":720,"verbatims":721},"Comfort-Overall",0.0134,[722,723,724],"comfortable","It's super comfortable to wear","The formula is so comfortable to 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a gloss","Garbage",{"topic":765,"percentOfMentions":766,"verbatims":767},"Thickness",0.0178,[768,769,770],"its very thick","This bottle seems a little thick though or at least it comes out thicker than Id like","It absolutely CAN be sticky if you put it on too thick",{"topic":713,"percentOfMentions":772,"verbatims":773},0.0171,[774,775,776],"Color not as advertised","Very deceiving","not quite as advertised",{"topic":685,"percentOfMentions":778,"verbatims":779},0.0144,[780,781,782],"Sadly, not worth the cost","Not worth it for the price","Wasted my money",{"topic":784,"percentOfMentions":778,"verbatims":785},"Smudge Resistance",[786,787,788],"Is also not smudge proof as advertised, unfortunately","My lips are all chapped","Did it smudge off yes; yes slightly",[790,792,794,796,799,801,804,806,809,811],{"reason":657,"pct":791},0.6043,{"reason":713,"pct":793},0.09300000000000001,{"reason":678,"pct":795},0.0692,{"reason":797,"pct":798},"Product Condition",0.048799999999999996,{"reason":739,"pct":800},0.0437,{"reason":802,"pct":803},"Functionality-Overall",0.0152,{"reason":685,"pct":805},0.014199999999999999,{"reason":807,"pct":808},"Texture\u002FConsistency-Overall",0.0137,{"reason":752,"pct":810},0.0123,{"reason":671,"pct":812},0.011200000000000002,[814,819,824,829,833,838,843,848,853,858],{"term":815,"volume":816,"growthQoq":817,"conversionRate":818},"maybelline vinyl ink lipstick",100357,0.0235,0.0116,{"term":820,"volume":821,"growthQoq":822,"conversionRate":823},"maybelline superstay vinyl ink",22423,0.2559,0.0251,{"term":825,"volume":826,"growthQoq":827,"conversionRate":828},"maybelline vinyl ink",23972,0.2424,0.0112,{"term":830,"volume":831,"growthQoq":832,"conversionRate":168},"lip product",21139,-0.0585,{"term":834,"volume":835,"growthQoq":836,"conversionRate":837},"vinyl lipstick",14655,0.2501,0.0141,{"term":839,"volume":840,"growthQoq":841,"conversionRate":842},"maybelline super stay vinyl ink",13068,0.3634,0.029,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"maybelline vinyl",13101,0.1208,0.0159,{"term":849,"volume":850,"growthQoq":851,"conversionRate":852},"nyx creme brulee butter gloss",11564,-0.0502,0.1276,{"term":854,"volume":855,"growthQoq":856,"conversionRate":857},"maybelline vinyl lipstick",18752,-0.0938,0.015,{"term":859,"volume":860,"growthQoq":861,"conversionRate":862},"maybelline superstay vinyl ink lipstick",8690,0.1653,0.0208,[864,871,876,882,887,892],{"title":865,"href":866,"score":867,"verdict":868,"marketSize":869,"growth90":870},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":872,"href":873,"score":867,"verdict":868,"marketSize":874,"growth90":875},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":877,"href":878,"score":867,"verdict":879,"marketSize":880,"growth90":881},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":883,"href":884,"score":867,"verdict":868,"marketSize":885,"growth90":886},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":888,"href":889,"score":867,"verdict":879,"marketSize":890,"growth90":891},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":893,"href":894,"score":895,"verdict":868,"marketSize":896,"growth90":897},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]