---
title: "Lip Products — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-products"
last_updated: "2026-08-07T15:26:24.659Z"
locale: en
meta:
description: "Niche score 35/100 · $107K/yr market · 294K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $107K/yr market · 294K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Products — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **lip products**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 34Conversion 49Competition 16Returns 98Price range 0Avg price 28Brand share 0Review moat 0Quality gap 80
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.38**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$107K**
$107K/yr · 294K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****82,003.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.41–$10.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, lip products is a $107K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip products market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$75K–$94K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- MAYBELLINE86% - NYX PROFESSIONAL MAKEUP10% - LYSdefeu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
9K7KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-products/trend)
## **Top lip products search terms**
- **maybelline vinyl ink lipstick**100K/yr+2.4%1.2% conv. - **maybelline superstay vinyl ink**22K/yr+25.6%2.5% conv. - **maybelline vinyl ink**24K/yr+24.2%1.1% conv. - **lip product**21K/yr-5.9%0.0% conv. - **vinyl lipstick**15K/yr+25.0%1.4% conv. - **maybelline super stay vinyl ink**13K/yr+36.3%2.9% conv. - **maybelline vinyl**13K/yr+12.1%1.6% conv. - **nyx creme brulee butter gloss**12K/yr-5.0%12.8% conv. - **maybelline vinyl lipstick**19K/yr-9.4%1.5% conv. - **maybelline superstay vinyl ink lipstick**9K/yr+16.5%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-products/search-terms)
## **Top lip products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.15**4.3★72,079 rev](https://www.amazon.com/dp/B09QH8148N) [2**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.46**4.3★72,079 rev](https://www.amazon.com/dp/B0BCCPZF1S) [3**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.48**4.3★72,079 rev](https://www.amazon.com/dp/B0BCCD784G) [4**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Creme Brulee (Natural)**NYX PROFESSIONAL MAKEUP**$5.41**4.5★125,229 rev](https://www.amazon.com/dp/B00BKH9HRE) [5**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.53**4.3★72,079 rev](https://www.amazon.com/dp/B0BCC7CL6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nude Liquid Lipstick Vinyl Lipstick Ink Lipgloss Waterproof Lip Stain Gloss**LYSdefeu**$7.02**43 rev2y ago](https://www.amazon.com/dp/B0D2SZLRPN) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.46**72,079 rev3y ago](https://www.amazon.com/dp/B0BCCPZF1S) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.48**72,079 rev3y ago](https://www.amazon.com/dp/B0BCCD784G) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.53**72,079 rev3y ago](https://www.amazon.com/dp/B0BCC7CL6J) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.15**72,079 rev4y ago](https://www.amazon.com/dp/B09QH8148N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Punchy Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.48**4.3★**▲ 74%**](https://www.amazon.com/dp/B0BCCD784G) [**Nude Liquid Lipstick Vinyl Lipstick Ink Lipgloss Waterproof Lip Stain Gloss**LYSdefeu**$7.02**3.3★**▲ 71%**](https://www.amazon.com/dp/B0D2SZLRPN) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Cheeky Rose Nude Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.15**4.3★**▲ 17%**](https://www.amazon.com/dp/B09QH8148N) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Peppy Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.53**4.3★**— 8%**](https://www.amazon.com/dp/B0BCC7CL6J) [**Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup Highly Pigmented Color and Instant Shine Captivated Pink Lipstick 0.14 fl oz 1 Count**MAYBELLINE**$10.46**4.3★**— 4%**](https://www.amazon.com/dp/B0BCCPZF1S)
**~~View all trending →~~**
## **What buyers say about lip products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“pretty shade”*
**Durability**11%
*“Ive used for years”*
**Quality-Overall**7%
*“Quality and price are fair”*
**Moist/Dry**3%
*“its moisturizing”*
**Value For Money**3%
*“It worth the money”*
**Soft Feel**3%
*“Very soft going on”*
**Ease Of Application**3%
*“ease of application”*
**Brightness/Shine/Glow**2%
*“It feels great on the lips, so shiny and for a great price”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Comfort-Overall**1%
*“comfortable”*
### **What buyers complain about **
**Color**20%
*“Color isnt what I expected”*
**Moist/Dry**17%
*“No moisture”*
**Adhesion/Stickiness**12%
*“the stickier it gets”*
**Durability**6%
*“Does not last even 1/2 day”*
**Smell**2%
*“it has a very strong coconut scent”*
**Quality-Overall**2%
*“I didnt like the quality”*
**Thickness**2%
*“its very thick”*
**Advertised Vs Actual Product**2%
*“Color not as advertised”*
**Value For Money**1%
*“Sadly, not worth the cost”*
**Smudge Resistance**1%
*“Is also not smudge proof as advertised, unfortunately”*
### **Top return reasons **
**Color**60%
**Advertised Vs Actual Product**9%
**Moist/Dry**7%
**Product Condition**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**2%
**Value For Money**1%
**Texture/Consistency-Overall**1%
**Smell**1%
**Quality-Overall**1%
## **Common questions**
- **Is lip products profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 10 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the lip products niche?**
- 3 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip products?**
- Top complaints mined from reviews: Color, Moist/Dry, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for lip products peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lip products niche?**
- Listings span $5.41–$10.53; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 82,003 reviews — the moat a new listing must climb.
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