---
title: "Lip Plumper Men — $467K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-plumper-men"
last_updated: "2026-08-11T12:26:45.810Z"
locale: en
meta:
description: "Niche score 51/100 · $467K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $467K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Plumper Men — $467K/yr Amazon US Niche (2026) - Flapen"
---
# **lip plumper men**
**Worth a look**
Shows low returns (1.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 58Growth 31Conversion 74Competition 21Returns 93Price range 85Avg price 92Brand share 0Review moat 22Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.35–$65.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$467K**
$467K/yr · 309K searches
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,762.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip plumper men is a $467K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip plumper men market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$545K–$654K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.48% - Revision Skincare46% - Chaddy6% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +4.6% search growth over the last 90 days.
6K4KPrime Day '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-plumper-men/trend)
## **Top lip plumper men search terms**
- **elf lip plumping gloss**54K/yr+9.3%4.1% conv. - **revision lip replenisher**64K/yr-24.4%16.1% conv. - **elf plumping lip gloss**39K/yr+21.9%3.5% conv. - **revision skincare youthfull lip replenisher**14K/yr+32.3%14.9% conv. - **elf lip plumper**27K/yr-6.8%4.5% conv. - **youthful lip replenisher**15K/yr+39.2%9.7% conv. - **chaddy lip plumper men**6K/yr+255.5%7.0% conv. - **elf pout pout lip plumping pen**16K/yr-2.3%2.7% conv. - **revision lip**9K/yr+12.1%14.8% conv. - **lip plumper men**7K/yr+48.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-plumper-men/search-terms)
## **Top lip plumper men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$47K20%$93K30%$140K40%$187K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revision Skincare YouthFull Lip Replenisher Moisturizing Lip Plumper with Hyaluronic Acid Volumizing Plumping and Anti Aging 0.33 oz**Revision Skincare**$38.98**4.3★2,572 rev](https://www.amazon.com/dp/B084TPK3WY) [2**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Mocha Twist 0.1 Fl Oz**e.l.f.**$7.67**4.3★25,454 rev](https://www.amazon.com/dp/B07CSX4M38) [3**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Pink Cosmo**e.l.f.**$7.74**4.3★25,454 rev](https://www.amazon.com/dp/B074G382ZR) [4**e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear**e.l.f.**$8.03**4.3★4,971 rev](https://www.amazon.com/dp/B0CPYMLVJJ) [5**Revision Skincare Tinted YouthFull Lip Replenisher pH-Activated Tinted Lip Plumper Hydrating Volumizing and Anti-Aging Treatment with Hyaluronic Acid 0.33 oz**Revision Skincare**$43.18**4.3★2,572 rev](https://www.amazon.com/dp/B0FLTJFFLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Papayarazzi**e.l.f.**$8.74**1,060 rev7mo ago](https://www.amazon.com/dp/B0FPMLB4CQ) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank**e.l.f.**$8.72**1,060 rev7mo ago](https://www.amazon.com/dp/B0FPMHTKCN) [**Revision Skincare Tinted YouthFull Lip Replenisher pH-Activated Tinted Lip Plumper Hydrating Volumizing and Anti-Aging Treatment with Hyaluronic Acid 0.33 oz**Revision Skincare**$43.18**2,572 rev10mo ago](https://www.amazon.com/dp/B0FLTJFFLM) [**Revision Skincare YouthFull Lip Replenisher Moisturizing Lip Plumper with Hyaluronic Acid Volumizing Plumping and Anti Aging 2 Pack - 0.33 Ounce**Revision Skincare**$65.83**2,572 rev1y ago](https://www.amazon.com/dp/B0DFMZV6WG) [**e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear**e.l.f.**$8.03**4,971 rev2y ago](https://www.amazon.com/dp/B0CPYMLVJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Lip Plumping Gloss High-Shine Sheer Color Hydrates & Creates Fuller Lips With Vitamin E Vegan & Cruelty-Free Mocha Twist 0.1 Fl Oz**e.l.f.**$7.67**4.3★**▲ 160%**](https://www.amazon.com/dp/B07CSX4M38) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank**e.l.f.**$8.72**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FPMHTKCN) [**Chaddy Matte Lip Plumper - Hydrating Lip Plumper with Hyaluronic Acid | Plumping Lip Natural Lip Care and Enhancer - 0.5 fl.oz (Original Flavor)**Chaddy**$35.60**3.7★**▲ 17%**](https://www.amazon.com/dp/B0D44DWVZY) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Papayarazzi**e.l.f.**$8.74**4.4★**▲ 13%**](https://www.amazon.com/dp/B0FPMLB4CQ) [**e.l.f. Pout Clout Lip Plumping Pen Nourishing Lip Balm For Sheer Color & Shine Plumps & Moisturizes Vegan & Cruelty-Free In The Clear**e.l.f.**$8.03**4.3★**— 6%**](https://www.amazon.com/dp/B0CPYMLVJJ)
**~~View all trending →~~**
## **What buyers say about lip plumper men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Love the shade”*
**Moist/Dry**17%
*“Super hydrating”*
**Soft Feel**10%
*“Feels good”*
**Quality-Overall**8%
*“As good or better than glass”*
**Value For Money**8%
*“theyre very affordable”*
**Brightness/Shine/Glow**7%
*“Nice shimmer”*
**Ease Of Application**2%
*“easy application & just enough color to look nice”*
**Smell**2%
*“The minty aroma is nice”*
**Durability**2%
*“it lasted me a good while overall”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Functionality-Overall**17%
*“No results”*
**Adhesion/Stickiness**14%
*“Sticky mess”*
**Value For Money**10%
*“Not worth the price”*
**Moist/Dry**8%
*“Not very hydrating”*
**Thickness**6%
*“It is a thick product”*
**Smell**4%
*“Horrific smell - very chemical smelling”*
**Allergies**3%
*“Not sure why I had such a bad reaction to this one”*
**Color**3%
*“The pink is way too pink”*
**Sensitivity-Overall**3%
*“burns when you put it on your lips”*
**Durability**2%
*“Cap comes off easily”*
### **Top return reasons **
**Color**27%
**Adhesion/Stickiness**22%
**Functionality-Overall**11%
**Advertised Vs Actual Product**11%
**Product Condition**4%
**Texture/Consistency-Overall**3%
**Value For Money**3%
**Moist/Dry**3%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is lip plumper men profitable to sell on Amazon United States?**
- The niche generates $467K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lip plumper men niche?**
- 3 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip plumper men?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.1%.
- **What does it cost to enter the lip plumper men niche?**
- Listings span $7.35–$65.83; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 8,763 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)