---
title: "Lip Plumper Device — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-plumper-device"
last_updated: "2026-08-11T17:37:43.128Z"
locale: en
meta:
description: "Niche score 43/100 · $68K/yr market · 138K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $68K/yr market · 138K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Plumper Device — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **lip plumper device**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 42Competition 21Returns 50Price range 76Avg price 74Brand share 39Review moat 75Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.44–$38.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****492**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.82**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$68K**
$68K/yr · 138K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, lip plumper device is a $68K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip plumper device market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$59K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**14%**
- MonLiya43% - CXGTCI16% - Odebiao11% - MayFancy7% - Maitys5% - LUODAKA4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-plumper-device/trend)
## **Top lip plumper device search terms**
- **lip plumper tool**69K/yr-19.4%2.3% conv. - **lip plumper device**24K/yr+0.6%2.1% conv. - **fish lip plumper**7K/yr+41.9%5.9% conv. - **lip plumping device**11K/yr-21.5%1.3% conv. - **lip suction plumper**8K/yr-20.8%4.0% conv. - **lip plumper fish**4K/yr+74.4%5.8% conv. - **lip plumper machine**5K/yr+1.6%1.7% conv. - **lip sucker plumper**3K/yr+28.5%4.2% conv. - **lip plumping tool**4K/yr-8.7%2.0% conv. - **lip sucker**3K/yr-22.4%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-plumper-device/search-terms)
## **Top lip plumper device products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MonLiya Lips Enhancer Plumper Device Lips Silicone Fish Shape Lip Plumper Lip Plumping Natural Pout Mouth Tool Sexy Lip Mouth Bigger**MonLiya**$9.97**3.6★4,945 rev](https://www.amazon.com/dp/B07KP7T2TX) [2**Lip Plumper Tool CXGTCI Lip Suction Plumper Device Tool Automatic Lip Plumpers Electric Lip Enhancer Fuller Device 3 Strength USB Charging Lip Thicker Tool**CXGTCI**$38.67**4.1★156 rev](https://www.amazon.com/dp/B0CRNVZ8WW) [3**lip pump lip plumper lip enhancerSoft Silicone Fish Shape Lips Enhancer Fuller Thicker Mouth Fastly Lip Pumps Bigger Device for Women Female (RED)**Odebiao**$7.44**3.2★83 rev](https://www.amazon.com/dp/B0D9Q972YK) [4**MonLiya Lip Plumper Tool+Lip Plumper Gloss Set Fish Shape Lip Enhancer Plumper Device Natural Pout Mouth Tool Lip Serum Care Moisturizing Lip Plumping Big Sexy Mouth**MonLiya**$12.06**3.6★1,088 rev](https://www.amazon.com/dp/B08CZFVWGB) [5**Maitys 1 Set/2 Pcs Lip Enhancer Plumper Tool Double Cherry Shape Silicone Mouth Enhancer Device for Bigger Fuller Lips Reusable Beauty Kit for Women**Maitys**$9.88**3.6★447 rev](https://www.amazon.com/dp/B08HHL4HYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BP Spicule Plumping Lip Shot Micro Needle Instant Lip Filling Serum Nourishing Moisturizing Non-Greasy Lip Plumper Portable Lip Care Cosmetic 0.14 FL.OZ 1 PCS**SOEYOM**$18.12**6 rev2mo ago](https://www.amazon.com/dp/B0H1WC6V6L) [**Lip Plumper Device - Automatic Fuller Lip Plumper Device USB Charging Portable Size 2 Styles for Lips Makeup (Orange)**AFUNSO**$26.20**0 rev3mo ago](https://www.amazon.com/dp/B0GTDYHZ7K) [**Lip Plumper Device for Fuller Lips - 1pc Cute Fish Mouth Shaped Silicone Lip Plumping Tool Sexy Lip Mouth**LUODAKA**$8.33**15 rev10mo ago](https://www.amazon.com/dp/B0FQ5K3CYZ) [**Lip Plumper Device for Fuller Lips - 1pc Cute Fish Mouth Shaped Silicone Lip Plumping Tool Sexy Lip Mouth**Giococo**$8.94**56 rev1y ago](https://www.amazon.com/dp/B0FBM9M1LN) [**MayFancy Silicone Lip Plumper for Women Reusable Instant Lip Enhancer Tool Rapid Volume & Sexy Natural Plump for Pre-Makeup Parties & Date Nights Kissable Lip Care Accessory with Pain-Free Suction**MayFancy**$9.24**14 rev1y ago](https://www.amazon.com/dp/B0DZXF58HM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lip Plumper Device - Automatic Fuller Lip Plumper Device USB Charging Portable Size 2 Styles for Lips Makeup (Orange)**AFUNSO**$26.20**0.0★**▲ 321%**](https://www.amazon.com/dp/B0GTDYHZ7K) [**BP Spicule Plumping Lip Shot Micro Needle Instant Lip Filling Serum Nourishing Moisturizing Non-Greasy Lip Plumper Portable Lip Care Cosmetic 0.14 FL.OZ 1 PCS**SOEYOM**$18.12**2.4★**▲ 320%**](https://www.amazon.com/dp/B0H1WC6V6L) [**Lip Filler Device Electric Silicone Lip Enhancer Lip Plumper Device Electric Lip Plumper Device Care Tool Automatic Firming Lip Skin Beauty Device**Ymiko**$29.41**3.6★**▲ 35%**](https://www.amazon.com/dp/B0D9697VTZ) [**MayFancy Silicone Lip Plumper for Women Reusable Instant Lip Enhancer Tool Rapid Volume & Sexy Natural Plump for Pre-Makeup Parties & Date Nights Kissable Lip Care Accessory with Pain-Free Suction**MayFancy**$9.24**3.8★**▲ 35%**](https://www.amazon.com/dp/B0DZXF58HM) [**MonLiya Lips Enhancer Plumper Device Lips Silicone Fish Shape Lip Plumper Lip Plumping Natural Pout Mouth Tool Sexy Lip Mouth Bigger**MonLiya**$9.97**3.6★**▲ 19%**](https://www.amazon.com/dp/B07KP7T2TX)
**~~View all trending →~~**
## **What buyers say about lip plumper device**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**33%
*“Easy to use”*
**Value For Money**11%
*“Definitely worth it”*
**Quality-Overall**8%
*“Great product”*
**Efficiency**7%
*“Works well”*
**Soft Feel**6%
*“Smooth application & lips”*
**Charging**6%
*“Also, the device has great battery life and charges quickly”*
**Comfort-Overall**5%
*“comfortable”*
**Water Resistance**5%
*“I can't wait to do this again with my water proof matte lipstick”*
**Suitability Curly Hair**4%
*“Amazing lip plumper 💋 I have tried numerous devices and serums to plump my lips this one is the best! Easy to use, long lasting results, a great product!”*
**Suction**2%
*“It makes your lips full from the suction”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Don't work”*
**Charging**11%
*“2 weeks later when it needed charged it never charged up”*
**Value For Money**9%
*“Do not pay this price for gloss”*
**Durability**9%
*“so dead in the water type of thing”*
**Quality-Overall**9%
*“Trash”*
**Size-Overall**8%
*“I wish it came in a bigger size”*
**Instructions/User Manual/Troubleshooting**6%
*“It took me a while to figure out how to get this to work correctly”*
**Suction**6%
*“This does nothing no suction at all may be because I have facial hair I'm not sure”*
**Color**5%
*“The cheap red color screams low quality”*
**Ease Of Use**4%
*“Hard to keep on lips”*
### **Top return reasons **
**Functionality-Overall**32%
**Suction**14%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Product Condition**5%
**Charging**4%
**Comfort-Overall**2%
**Durability**2%
**Color**2%
## **Common questions**
- **Is lip plumper device profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the lip plumper device niche?**
- 12 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in lip plumper device?**
- Top complaints mined from reviews: Functionality-Overall, Charging, Value For Money. The return rate is 3.0%.
- **When does demand for lip plumper device peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lip plumper device niche?**
- Listings span $7.44–$38.67; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.
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