---
title: "Lip Liner Marker — $552K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-liner-marker"
last_updated: "2026-08-11T17:41:02.704Z"
locale: en
meta:
description: "Niche score 50/100 · $552K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $552K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Liner Marker — $552K/yr Amazon US Niche (2026) - Flapen"
---
# **lip liner marker**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 62Growth 28Conversion 42Competition 52Returns 96Price range 64Avg price 40Brand share 3Review moat 21Quality gap 86
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.00–$32.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$552K**
$552K/yr · 1.5M searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.75**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,443.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip liner marker is a $552K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip liner marker market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$538K–$645K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**146**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**0%**
- COVERGIRL51% - NYX PROFESSIONAL MAKEUP18% - Huda11% - Palladio11% - wet n wild9% - Sacheu1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — +2.2% search growth over the last 90 days.
30K20KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-liner-marker/trend)
## **Top lip liner marker search terms**
- **covergirl lip stain**387K/yr-2.6%3.0% conv. - **huda beauty lip stain**179K/yr+32.4%1.6% conv. - **palladio lip stain**105K/yr+22.0%8.4% conv. - **nyx lip lingerie**105K/yr-16.9%1.3% conv. - **palladio**96K/yr-17.3%0.7% conv. - **cover girl lip stains**84K/yr+3.7%2.7% conv. - **covergirl outlast lip stain**105K/yr-11.4%2.7% conv. - **wet n wild lip stain**41K/yr+89.1%3.6% conv. - **huda lip stain**42K/yr+59.9%1.8% conv. - **nyx lip liner stain**120K/yr-47.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-liner-marker/search-terms)
## **Top lip liner marker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$110K30%$165K40%$221K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Covergirl Outlast Lipstain 65 Natural Blush Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.91**4.0★7,351 rev](https://www.amazon.com/dp/B0CLYM8LF1) [2**Palladio Lip Stain Hydrating and Waterproof Formula Matte Color Look Longlasting All Day Wear Lip Color Smudge Proof Natural Finish Precise Chisel Tip Marker Mocha Cream**Palladio**$9.62**3.7★11,031 rev](https://www.amazon.com/dp/B002I37TBK) [3**COVERGIRL Outlast 10 Sugey Girl Lipstain Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.39**4.0★7,351 rev](https://www.amazon.com/dp/B0CLYLPM2B) [4**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**4.1★2,117 rev](https://www.amazon.com/dp/B0FT5GLGZD) [5**Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)**Huda**$32.48**3.4★43 rev](https://www.amazon.com/dp/B0FK67MDF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5GLGZD) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Tease U Later (Cool Nude)**NYX PROFESSIONAL MAKEUP**$11.52**2,117 rev6mo ago](https://www.amazon.com/dp/B0FZCHDP67) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me**NYX PROFESSIONAL MAKEUP**$11.71**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT51CZS6) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Naughty Nude (Warm Nude)**NYX PROFESSIONAL MAKEUP**$11.73**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5X4249) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)**NYX PROFESSIONAL MAKEUP**$11.95**2,117 rev6mo ago](https://www.amazon.com/dp/B0FZCF2XW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Covergirl Outlast Lipstain 72 Iconic Darling Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.95**4.0★**▲ 267%**](https://www.amazon.com/dp/B0FKPD4571) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)**NYX PROFESSIONAL MAKEUP**$11.95**4.1★**▲ 167%**](https://www.amazon.com/dp/B0FZCF2XW7) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★**▲ 158%**](https://www.amazon.com/dp/B0DQYVD4TS) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Im Blushing**wet n wild**$5.00**4.4★**▲ 103%**](https://www.amazon.com/dp/B0DQYVJZ1G) [**Huda Lip Contour Stain Lip Tint- Cinnamon (brick brown) .03 Fl Oz**Huda**$31.20**4.0★**▲ 93%**](https://www.amazon.com/dp/B0FNPS9BHC)
**~~View all trending →~~**
## **What buyers say about lip liner marker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Color match”*
**Durability**10%
*“It is very durable”*
**Ease Of Application**6%
*“Easy to Apply”*
**Value For Money**5%
*“Good deal”*
**Quality-Overall**5%
*“Great quality”*
**Stain Resistance**4%
*“doesn't stain”*
**Ease Of Use**3%
*“Goes on easy”*
**Color Fading/Discoloration**3%
*“The color stays”*
**Moist/Dry**2%
*“dries down nicely”*
**Smudge Resistance**2%
*“It is smudge resistant”*
### **What buyers complain about **
**Color**19%
*“Color is different”*
**Moist/Dry**14%
*“Dried Out”*
**Durability**11%
*“has a terrible shelf life”*
**Stain Resistance**7%
*“Not a reliable stain”*
**Ease Of Application**5%
*“Applicator is horrible”*
**Value For Money**4%
*“Not worth the price”*
**Functionality-Overall**3%
*“However, it hardly works”*
**Quality-Overall**3%
*“Cheap, Low quality product”*
**Ease Of Use**2%
*“is very difficult to remove”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Color**48%
**Moist/Dry**13%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Stain Resistance**5%
**Product Condition**3%
**Ease Of Application**2%
**Durability**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is lip liner marker profitable to sell on Amazon United States?**
- The niche generates $552K/yr across 27 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lip liner marker niche?**
- 6 brands and 146 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lip liner marker?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.8%.
- **What does it cost to enter the lip liner marker niche?**
- Listings span $5.00–$32.48; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 10,444 reviews — the moat a new listing must climb.
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