---
title: "Search terms — lip kit - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-kit/search-terms"
last_updated: "2026-08-11T21:36:37.024Z"
locale: en
meta:
  description: "Niche score 59/100 · $495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $495K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lip kit - Flapen"
---

# **lip kit**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 15Conversion 36Competition 83Returns 93Price range 66Avg price 41Brand share 68Review moat 22Quality gap 89

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$2.68–$38.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$495K**

$495K/yr · 1.6M searches

**Avg price**

**Okay****$10.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,010.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

## Search terms