---
title: "Lip Glow Oil — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-glow-oil"
last_updated: "2026-08-07T15:02:04.434Z"
locale: en
meta:
description: "Niche score 49/100 · $273K/yr market · 525K searches/yr · $13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $273K/yr market · 525K searches/yr · $13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Glow Oil — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **lip glow oil**
**Skip it**
Soft demand (-35.6% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 7Conversion 49Competition 53Returns 75Price range 75Avg price 62Brand share 43Review moat 21Quality gap 76
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.32–$40.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.41**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$273K**
$273K/yr · 525K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****11,170.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-35.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip glow oil is a $273K/yr Amazon United States market (525K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip glow oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$268K–$335K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 89%
**Open market**
**16%**
- Neutrogena25% - NOONI20% - e.l.f.19% - NYX PROFESSIONAL MAKEUP9% - Merit6% - Wonderskin5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-glow-oil/trend)
## **Top lip glow oil search terms**
- **lip oil stain**173K/yr-36.4%1.8% conv. - **lip stain oil**90K/yr-40.4%1.7% conv. - **neutrogena lip oil**80K/yr-39.6%6.0% conv. - **lip glow oil**31K/yr-22.7%1.2% conv. - **merit lip oil**21K/yr-5.5%1.2% conv. - **lip oil tint**13K/yr-4.5%1.1% conv. - **lip tint oil**14K/yr-29.3%1.6% conv. - **staining lip oil**15K/yr-57.1%1.4% conv. - **merit lip**7K/yr+1.3%0.4% conv. - **neutrogena hydro boost lip oil**18K/yr-56.9%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-glow-oil/search-terms)
## **Top lip glow oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$27K15%$41K20%$55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Hydro Boost Lip Oil Hyaluronic Acid Hydrates and Nourishes Mirror-Like Shine for Fuller-Looking Lips Tinted Gloss Adds Pop of Color Formulated Without Parabens Light Pink .2 fl oz**Neutrogena**$8.53**4.5★1,967 rev](https://www.amazon.com/dp/B0CLTKPY2N) [2**NOONI Korean Lip Oil - Appleplum | Long-Lasting Moisturizing Plumping Revitalizing for Dry Lips Waterproof No Peel Off Korean Tint Hydrating Lip Stain Nourishing Crystal Clear 0.12 FL Oz**NOONI**$11.62**4.1★24,974 rev](https://www.amazon.com/dp/B0BLRKW2S4) [3**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session**e.l.f.**$8.71**4.6★29,517 rev](https://www.amazon.com/dp/B0CMJXGCFQ) [4**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Rose Envy**e.l.f.**$8.67**4.6★29,517 rev](https://www.amazon.com/dp/B0CMJZ8G6Y) [5**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)**NYX PROFESSIONAL MAKEUP**$10.79**4.3★12,906 rev](https://www.amazon.com/dp/B0DK7V357Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mineral Wear Diamond Lip Oil Stain - Radiant Rose**Physicians Formula**$8.14**165 rev6mo ago](https://www.amazon.com/dp/B0GFG58Q8Y) [**LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 420 Le Rouge Paris (Universal Red)**L'Oreal Paris**$11.40**1,259 rev8mo ago](https://www.amazon.com/dp/B0FXWWN5J8) [**Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Petal Pop .2 fl. Oz**Neutrogena**$8.29**1,967 rev11mo ago](https://www.amazon.com/dp/B0FNBJDNCK) [**Neutrogena Hydro Boost Tinted Lip Oil with Hyaluronic Acid Hydrating and Nourishing Lip Oil for Fuller Looking Lips Mocha Mist .2 fl. Oz**Neutrogena**$8.46**1,967 rev11mo ago](https://www.amazon.com/dp/B0FNBD63NH) [**Merit Shade Slick Hydrating Tinted Lip Oil Twin Set Mauve | Vegan Lip Gloss with Rosehip Shea & Jojoba Oils for Moisturizing High-Shine Color**Merit**$40.59**0 rev1y ago](https://www.amazon.com/dp/B0F7HY7TRR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merit Shade Slick Classics Tinted Lip Oil - Pink Beet (cool pink) 0.23 oz / 7 ml**Merit**$33.15**4.4★**▲ 283%**](https://www.amazon.com/dp/B0D6LLKXT4) [**Summer Fridays Dream Lip Oil - Hydrating Tinted Lip Gloss Oil - Non-Sticky Formula with Skincare Benefits for Long-Lasting Softness + Shine - Effortless Beauty Gifts - Midnight Berry (0.15 Oz)**Summer Fridays**$22.63**4.6★**▲ 248%**](https://www.amazon.com/dp/B0DWFZC283) [**Mineral Wear Diamond Lip Oil Stain - Radiant Rose**Physicians Formula**$8.14**4.0★**▲ 246%**](https://www.amazon.com/dp/B0GFG58Q8Y) [**Merit Shade Slick Hydrating Tinted Lip Oil Twin Set Mauve | Vegan Lip Gloss with Rosehip Shea & Jojoba Oils for Moisturizing High-Shine Color**Merit**$40.59**0.0★**▲ 203%**](https://www.amazon.com/dp/B0F7HY7TRR) [**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)**NYX PROFESSIONAL MAKEUP**$11.18**4.3★**▲ 90%**](https://www.amazon.com/dp/B0DK7TXTGY)
**~~View all trending →~~**
## **What buyers say about lip glow oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Bright colors”*
**Moist/Dry**11%
*“Awesome hydration”*
**Quality-Overall**6%
*“the bottle is also quality and really pretty”*
**Soft Feel**6%
*“Feels smooth”*
**Durability**4%
*“Cute and durable”*
**Brightness/Shine/Glow**3%
*“Lip shine”*
**Value For Money**3%
*“Good Buy”*
**Ease Of Application**3%
*“Easy to apply”*
**Ease Of Use**2%
*“Its easy to apply”*
**Smell**2%
*“Doesn't smell bad”*
### **What buyers complain about **
**Color**21%
*“Color not as described”*
**Durability**12%
*“not durable”*
**Moist/Dry**6%
*“Bone Dry”*
**Value For Money**5%
*“a little expensive”*
**Stain Resistance**5%
*“stains doesnt come off”*
**Adhesion/Stickiness**3%
*“STICKY”*
**Smell**3%
*“weird chemical smell”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Functionality-Overall**2%
*“Dont work like its advertised”*
**Size-Overall**2%
*“Very small tube”*
### **Top return reasons **
**Color**46%
**Stain Resistance**15%
**Advertised Vs Actual Product**11%
**Functionality-Overall**4%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Color Fading/Discoloration**2%
**Smell**2%
**Value For Money**1%
## **Common questions**
- **Is lip glow oil profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 29 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lip glow oil niche?**
- 14 brands and 111 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in lip glow oil?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 2.0%.
- **When does demand for lip glow oil peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the lip glow oil niche?**
- Listings span $6.32–$40.59; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 11,170 reviews — the moat a new listing must climb.
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