---
title: "Search terms — lip gloss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-gloss/search-terms"
last_updated: "2026-08-11T21:43:20.073Z"
locale: en
meta:
  description: "Niche score 60/100 · $7.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $7.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lip gloss - Flapen"
---

# **lip gloss**

**Worth a look**

Shows a $7.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 18Conversion 44Competition 86Returns 96Price range 56Avg price 38Brand share 61Review moat 15Quality gap 35

**Market size**

**Incredible****$7.8M**

$7.8M/yr · 21.1M searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$2.25–$31.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.58**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****22,016.19**

avg incumbent reviews — the moat a new listing must climb

## Search terms