---
title: "Lip Gloss Tubes — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-gloss-tubes"
last_updated: "2026-08-11T14:07:53.819Z"
locale: en
meta:
description: "Niche score 55/100 · $236K/yr market · 700K searches/yr · $12.23 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $236K/yr market · 700K searches/yr · $12.23 avg price. Soft demand (-22.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Gloss Tubes — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **lip gloss tubes**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-22.3% this quarter) keeps it on the watch list.
Market size 44Growth 14Conversion 35Competition 72Returns 76Price range 50Avg price 52Brand share 85Review moat 63Quality gap 77
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****963.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.05–$25.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$236K**
$236K/yr · 700K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lip gloss tubes is a $236K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss tubes market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$183K–$245K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#479**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**50%**
Top 20: 95%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**43%**
- uadbau18% - AMORIX8% - Qeuly8% - Qulkws8% - Patelai7% - KEAIYYJ7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
25K15KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-tubes/trend)
## **Top lip gloss tubes search terms**
- **lip gloss tubes**231K/yr-25.3%1.6% conv. - **empty lip gloss tubes**88K/yr-22.7%2.9% conv. - **lip gloss containers**62K/yr-20.9%1.5% conv. - **lip gloss tubes empty**44K/yr-26.0%2.3% conv. - **lip gloss tube**40K/yr-19.5%1.6% conv. - **lipgloss tubes**38K/yr-25.1%1.4% conv. - **lip gloss containers empty**37K/yr-32.4%2.0% conv. - **lipgloss containers empty**22K/yr+11.4%2.0% conv. - **mini lip gloss tubes**20K/yr+1.9%2.5% conv. - **lip gloss container**16K/yr-8.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-tubes/search-terms)
## **Top lip gloss tubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$35K20%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**uadbau 6PCS Empty Lip Gloss Tubes - 8ml Clear Lip Balm Tubes with 5ml Syringes - Refillable Squeeze Lip Balm Containers - Mini Cosmetic Soft for DIY Lip Gloss and Travel Toiletries**uadbau**$5.84**4.3★609 rev](https://www.amazon.com/dp/B0CPVCDFF8) [2**KEAIYYJ- Empty Lip Gloss Tubes with Wand Refillable Containers Bottles Gold 10ml 5-Pack**KEAIYYJ**$7.02**4.3★2,297 rev](https://www.amazon.com/dp/B07QNV49FC) [3**Rolybag 22 Packs Empty Lip Gloss Tubes Containers(10ml) Travel empty bottle Refillable Soft Cosmetic Squeeze Tubes For Women & Girls DIY Lip Gloss Cosmetics**Rolybag**$8.45**4.6★3,521 rev](https://www.amazon.com/dp/B07YHY8474) [4**Qulkws 2 Pack 3ml Empty Lip Gloss Tubes Clear Refillable Lips Balm Bottles Clear Lip Gloss Tubes with Wand Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup**Qulkws**$4.99**3.0★46 rev](https://www.amazon.com/dp/B0FDQWDHBL) [5**Pangda 25 Pcs 1.2 ml Empty Lip Gloss Tubes Containers Clear Mini Refillable Lip Balm Bottles with Rubber Inserts and Transfer Pipettes for Different Samples Travel Split Charging DIY Make up**Pangda**$8.90**3.9★2,079 rev](https://www.amazon.com/dp/B076GXB5SD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qulkws 2 Pcs 8ml Empty Lip Gloss Tubes Clear Lip Gloss Tubes with Wand Clear Refillable Lips Balm Bottles Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup**Qulkws**$6.00**18 rev10mo ago](https://www.amazon.com/dp/B0FQVK3KCJ) [**IANFAN 10 Pcs Empty Lip Gloss Tubes 1.2ml Mini Refillable Lip Balm Bottles with Rubber Insert and Brush Clear Plastic Lip Balm Gloss Containers for Samples Lips Balms Travel Split and DIY Makeup**IANFAN**$5.70**21 rev11mo ago](https://www.amazon.com/dp/B0FL196C4B) [**Qulkws 2 Pack 3ml Empty Lip Gloss Tubes Clear Refillable Lips Balm Bottles Clear Lip Gloss Tubes with Wand Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup**Qulkws**$4.99**46 rev1y ago](https://www.amazon.com/dp/B0FDQWDHBL) [**AMORIX 6pcs Empty 5ml Rhinestone Lip Gloss Tubes with Wand for Lip Gloss**AMORIX**$9.26**113 rev1y ago](https://www.amazon.com/dp/B0DXP6X9L8) [**DupakSYS 12 PCS 2.5ml Clear Empty Lip Gloss Tubes with Wand for Lipgloss**DupakSYS**$9.97**87 rev1y ago](https://www.amazon.com/dp/B0DDXW8SYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qulkws 2 Pcs 8ml Empty Lip Gloss Tubes Clear Lip Gloss Tubes with Wand Clear Refillable Lips Balm Bottles Mini Lipstick Containers Refillable Lips Balm Glosses Containers for DIY Makeup**Qulkws**$6.00**4.2★**▲ 193%**](https://www.amazon.com/dp/B0FQVK3KCJ) [**KEAIYYJ- Empty Lip Gloss Tubes with Wand Refillable Containers Bottles Gold 10ml 5-Pack**KEAIYYJ**$7.02**4.3★**▲ 54%**](https://www.amazon.com/dp/B07QNV49FC) [**DupakSYS 12 PCS 2.5ml Clear Empty Lip Gloss Tubes with Wand for Lipgloss**DupakSYS**$9.97**4.5★**▲ 53%**](https://www.amazon.com/dp/B0DDXW8SYB) [**Guokoo 7pcs Lip Gloss Tubes - 10ml Clear Refillable Squeeze Tubes for Lip Balm and Travel Toiletries**Guokoo**$4.98**4.5★**▲ 39%**](https://www.amazon.com/dp/B0DBVDNGD3) [**50 Clear Lip Balm Containers Round Tubes BPA Free Made in USA 100% BPA Free with Clear Caps For DIY Lipstick homemade Lip Balms by Mary Tylor Naturals**Mary Tylor Naturals**$13.90**4.6★**▲ 38%**](https://www.amazon.com/dp/B0721TP4KN)
**~~View all trending →~~**
## **What buyers say about lip gloss tubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent quality”*
**Ease Of Use**13%
*“Easy to use”*
**Size-Overall**11%
*“Theyre the perfect size”*
**Value For Money**9%
*“Saves money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Portability**4%
*“balms are portable”*
**Color**4%
*“the clear design lets you easily see the color”*
**Efficiency**3%
*“Tubes work great”*
**Leak-Proof**3%
*“Did not leak”*
**Storage Capacity**2%
*“Great 5g Clear Storage Containers”*
### **What buyers complain about **
**Size-Overall**15%
*“Wrong size”*
**Ease Of Use**9%
*“Difficult to use”*
**Quality-Overall**8%
*“Cheap”*
**Leak-Proof**8%
*“Every single tube leaked”*
**Durability**7%
*“Broke”*
**Functionality-Overall**7%
*“Does not work”*
**Thickness**4%
*“not for thick stuff”*
**Adhesion/Stickiness**4%
*“the stick isnt the same”*
**Strength**3%
*“flimsy”*
**Color**2%
*“Color is not as described”*
### **Top return reasons **
**Size-Overall**64%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**3%
**Leak-Proof**2%
**Color**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Wrong Dimensions**1%
## **Common questions**
- **Is lip gloss tubes profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lip gloss tubes niche?**
- 24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in lip gloss tubes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.9%.
- **When does demand for lip gloss tubes peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lip gloss tubes niche?**
- Listings span $4.05–$25.92; the average listing price is $12.23 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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