---
title: "Lip Gloss Kit — $215K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-gloss-kit"
last_updated: "2026-08-11T17:37:40.501Z"
locale: en
meta:
description: "Niche score 54/100 · $215K/yr market · 521K searches/yr · $23.29 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $215K/yr market · 521K searches/yr · $23.29 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Gloss Kit — $215K/yr Amazon US Niche (2026) - Flapen"
---
# **lip gloss kit**
**Worth a look**
Shows a sweet-spot price point ($23.29 avg), but soft demand (-20.0% this quarter) keeps it on the watch list.
Market size 41Growth 15Conversion 22Competition 70Returns 88Price range 77Avg price 95Brand share 48Review moat 88Quality gap 63
**Avg price**
**Incredible****$23.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****246.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.45–$37.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$215K**
$215K/yr · 521K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lip gloss kit is a $215K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss kit market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$291K–$349K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#873**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**19%**
- WhizToys20% - TSVATE18% - BRIPATI17% - Jcoos16% - PURPLE LADYBUG5% - JUYRLE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-kit/trend)
## **Top lip gloss kit search terms**
- **lip gloss making kit**143K/yr-34.3%1.7% conv. - **lip gloss kit**115K/yr-11.7%0.9% conv. - **diy lip gloss making kit**37K/yr-23.7%1.6% conv. - **make your own lip gloss kit**35K/yr-21.1%2.1% conv. - **lipgloss making kit**20K/yr+20.5%1.8% conv. - **lip gloss making kit for girls**20K/yr+29.6%3.2% conv. - **lipgloss kit**20K/yr-25.4%0.9% conv. - **lip gloss kit to make your own lip gloss**16K/yr-28.1%1.8% conv. - **lip gloss maker**29K/yr-34.6%1.0% conv. - **lipstick making kit**12K/yr-7.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-kit/search-terms)
## **Top lip gloss kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TSVATE Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss Kids Lip Gloss for Girls Women Moisturizing Lip Gloss Base Jojoba Oil Tubes Gift for Her**TSVATE**$24.96**4.5★639 rev](https://www.amazon.com/dp/B0B6Z45FHC) [2**WhizToys 74PCS DIY Lip Gloss Making KitMake Your Own Lip Glosses Moisturizing DIY Glaze Handmade Glittery Set for Teens Girls Women Makeup Lover Beginner Birthday Gift**WhizToys**$21.02**4.7★141 rev](https://www.amazon.com/dp/B0DP9NHZC5) [3**PURPLE LADYBUG DIY Lip Balm Making Kit - Great 11 Year Old Girl Gifts - Make Your Own 10 Experiment Lip Balm with 3 Flavors - Natural Ingredients - Science Kits for Kids Age 8-12**PURPLE LADYBUG**$14.78**4.5★2,194 rev](https://www.amazon.com/dp/B0967XW5XX) [4**WhizToys Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss KidsParty Birthday Gifts for Girls Women Moisturizing Lip Gloss Base**WhizToys**$21.02**4.3★75 rev](https://www.amazon.com/dp/B0G8GL9XVZ) [5**BRIPATI DIY Lip Gloss Making Kit - Make Your Own Lip Glosses Moisturizing DIY Lip Glaze Handmade Glittery Set for Teens Girls Women Makeup Lover Beginner Christmas Birthday Gift**BRIPATI**$21.08**4.5★85 rev](https://www.amazon.com/dp/B0DLVZMSJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUYRLE Lip Gloss Making Kit- Make Your Own LipGloss Kit for Women 62Pcs DIY Lipstick Set with Moisturizing Lip Gloss Base Pigments Tubes Lip Gloss Set for Teens Christmas Gift for Girls Women**JUYRLE**$20.12**4 rev6mo ago](https://www.amazon.com/dp/B0GG9QDL76) [**WhizToys Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss KidsParty Birthday Gifts for Girls Women Moisturizing Lip Gloss Base**WhizToys**$21.02**75 rev7mo ago](https://www.amazon.com/dp/B0G8GL9XVZ) [**BRIPATI DIY Lip Gloss Making Kit Lip Oil Maker Kits to Make Your Own Lipglosses with Roller Bottles Moisturizing Lipstick Supplies Set All-Inclusive Fun Lip Sticks Craft Kit for Girls Women**BRIPATI**$22.62**25 rev8mo ago](https://www.amazon.com/dp/B0F6KYC89R) [**Claires DIY Lipstick & Lip Gloss Making Kit 97-Piece Real Makeup Arts & Crafts Set Handmade Moisturizing Lip Glaze Girl Toys & Cosmetic Products Beauty & Science Gift Ages 8+**Claire's**$35.76**124 rev9mo ago](https://www.amazon.com/dp/B0FGJWR11V) [**JUYRLE DIY Lipstick Making Kit- Natural Beeswax Based Lip Gloss & Matte Lip Gloss Making Kit Craft Long-Lasting Matte & Velvet Lipsticks Christmas Makeup Gift for Women Girls & Beginners**JUYRLE**$20.35**59 rev11mo ago](https://www.amazon.com/dp/B0FND3M7CT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kalakaram Make Your Own Lip Gloss Kit - Gifts for Girls Age 10-12 | Make 8 Lip Gloss With Nourishing Vitamin E & GrapeSeed Oil Colour Pigments Fun And Engaging Craft Activity Kit For Kids**Kalakaram**$33.61**3.8★**▲ 404%**](https://www.amazon.com/dp/B0DP6W6Y9J) [**WhizToys Lip Gloss Making Kit Lip Gloss Kit Diy Lipgloss Set Fun Make Your Own Lipgloss KidsParty Birthday Gifts for Girls Women Moisturizing Lip Gloss Base**WhizToys**$21.02**4.3★**▲ 270%**](https://www.amazon.com/dp/B0G8GL9XVZ) [**JUYRLE Lip Gloss Making Kit- Make Your Own LipGloss Kit for Women 62Pcs DIY Lipstick Set with Moisturizing Lip Gloss Base Pigments Tubes Lip Gloss Set for Teens Christmas Gift for Girls Women**JUYRLE**$20.12**4.4★**▲ 193%**](https://www.amazon.com/dp/B0GG9QDL76) [**Jcoos DIY Lip Gloss Making Kit DIY Lip Glosses Set to Make Your Own Lip Stick Fun Craft Makeup Lipglosses All-Inclusive Moisturizing Handmade Lip Glaze Supplies Set for Beginner Women Girls**Jcoos**$21.01**4.6★**▲ 109%**](https://www.amazon.com/dp/B0DJ6LHTFH) [**Jcoos Lip Gloss Making Kit Fun Lip Gloss Kit to Make Your Own Lip Gloss with Moisturizing Lipgloss Base All-Inclusive Moisturizing Handmade Lip Glaze Supplies Set for Beginner Women**Jcoos**$20.64**4.4★**▲ 90%**](https://www.amazon.com/dp/B0CXS8WG3C)
**~~View all trending →~~**
## **What buyers say about lip gloss kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The kit is really nice”*
**Gifting Purpose**13%
*“Perfect gift”*
**Value For Money**12%
*“Awesome kit for the price”*
**Ease Of Use**11%
*“Easy to use”*
**Color**7%
*“The color is pretty”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions are easy to follow”*
**Advertised Vs Actual Product**2%
*“it worked exactly as it was supposed to”*
**Brightness/Shine/Glow**2%
*“It gives my lips a nice shine”*
**Smell**2%
*“The fragrances were kid friendly”*
**Fun/Entertainment Experience**2%
*“The project itself was fun to do”*
### **What buyers complain about **
**Size-Overall**18%
*“tiny little box”*
**Quality-Overall**9%
*“poor quality”*
**Ease Of Use**9%
*“Hard to use”*
**Instructions/User Manual/Troubleshooting**7%
*“The directions are a nightmare”*
**Color**5%
*“Lipsticks I put one color in my own old tube and I made most of the color from my old lipsticks that I didn't like so they're glittery and purple, those are all my old lipsticks that I wanted to melt together”*
**Value For Money**5%
*“This was not value received”*
**Adhesion/Stickiness**4%
*“It sticks to plastic, dishes”*
**Stain Resistance**3%
*“Stains clothes”*
**Smell**3%
*“They didn't love it because it smelled really odd”*
**Advertised Vs Actual Product**3%
*“is not as described”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**12%
**Advertised Vs Actual Product**11%
**Quality-Overall**6%
**Product Condition**5%
**Leak-Proof**5%
**Ease Of Cleaning**4%
**Color**3%
**Adhesion/Stickiness**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is lip gloss kit profitable to sell on Amazon United States?**
- The niche generates $215K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lip gloss kit niche?**
- 16 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in lip gloss kit?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.3%.
- **When does demand for lip gloss kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the lip gloss kit niche?**
- Listings span $8.45–$37.66; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.
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