---
title: "Lip Gloss for Black Women — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-gloss-for-black-women"
last_updated: "2026-08-07T13:39:26.534Z"
locale: en
meta:
description: "Niche score 41/100 · $41K/yr market · 125K searches/yr · $9.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $41K/yr market · 125K searches/yr · $9.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Gloss for Black Women — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **lip gloss for black women**
**Skip it**
A deep review moat (46,002 avg reviews) — this niche doesn't clear our bar today.
Market size 10Growth 31Conversion 44Competition 77Returns 96Price range 28Avg price 27Brand share 5Review moat 2Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.46–$19.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.27**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$41K**
$41K/yr · 125K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****46,001.88**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, lip gloss for black women is a $41K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss for black women market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **37%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**157**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 82%
**Open market**
**1%**
- MAYBELLINE58% - REVLON25% - NYX PROFESSIONAL MAKEUP12% - COVERGIRL3% - HUDABABY1% - Ruby Kisses1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-for-black-women/trend)
## **Top lip gloss for black women search terms**
- **maybelline 24 hour superstay lipstick**29K/yr+11.7%2.6% conv. - **maybelline super stay 24 hour lip color**17K/yr+17.0%2.1% conv. - **maybelline 24 hour lipstick**15K/yr+3.6%2.7% conv. - **revlon colorstay overtime lipcolor**12K/yr+9.8%3.3% conv. - **lip gloss for black women**12K/yr-5.9%1.7% conv. - **waterproof lip gloss**7K/yr+1.8%0.2% conv. - **revlon colorstay overtime**7K/yr+17.1%3.3% conv. - **long lasting lip gloss 24 hour waterproof**5K/yr+11.3%1.7% conv. - **nyx cinnamon roll butter gloss**5K/yr-18.0%8.6% conv. - **revlon 16 hour colorstay lipstick**3K/yr-5.6%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-for-black-women/search-terms)
## **Top lip gloss for black women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Frosted Mauve Mauve Pink 1 Count**MAYBELLINE**$9.09**4.4★37,189 rev](https://www.amazon.com/dp/B07PHV3YB4) [2**Revlon ColorStay Overtime Liquid Lipstick with Clear Lip Gloss Long-Lasting Lip Color Dual Ended with Moisturizing Vitamin E 350 Bare Maximum 0.07 fl oz**REVLON**$7.40**4.5★24,073 rev](https://www.amazon.com/dp/B001P2JZBC) [3**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)**NYX PROFESSIONAL MAKEUP**$5.46**4.5★125,229 rev](https://www.amazon.com/dp/B00ICU2UZS) [4**Revlon ColorStay Overtime Lipcolor Liquid Lipstick with Clear Lip Gloss Dual Ended with Vitamin E 370 Everlasting Rum 0.07 fl oz**REVLON**$9.09**4.5★24,073 rev](https://www.amazon.com/dp/B001P2PPJ8) [5**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Wear On Wildberry Mauve Pink 1 Count**MAYBELLINE**$8.93**4.4★37,189 rev](https://www.amazon.com/dp/B00467985Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Sugar Glass Clear**NYX PROFESSIONAL MAKEUP**$5.53**125,229 rev4y ago](https://www.amazon.com/dp/B09SP2XHKT) [**NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Cinnamon Roll (Grey Brown)**NYX PROFESSIONAL MAKEUP**$5.29**125,229 rev5y ago](https://www.amazon.com/dp/B0924V4PLT) [**Covergirl Outlast All-Day Lip Color with Moisturizing Topcoat New Neutrals Shade Collection Good Mauve Pack of 1**COVERGIRL**$8.32**1,843 rev5y ago](https://www.amazon.com/dp/B08Q1L93C3) [**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Cinnamon Roll (Dusty Nude Mauve)**NYX PROFESSIONAL MAKEUP**$5.41**125,229 rev6y ago](https://www.amazon.com/dp/B083RQSP7M) [**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Mover Brown 1 Count Packaging May Vary**MAYBELLINE**$8.38**190,208 rev6y ago](https://www.amazon.com/dp/B07W59CNXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Wear On Wildberry Mauve Pink 1 Count**MAYBELLINE**$8.93**4.4★**▲ 141%**](https://www.amazon.com/dp/B00467985Q) [**Revlon ColorStay Overtime Lipcolor Liquid Lipstick with Clear Lip Gloss Dual Ended with Vitamin E 370 Everlasting Rum 0.07 fl oz**REVLON**$9.09**4.5★**▲ 139%**](https://www.amazon.com/dp/B001P2PPJ8) [**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Constant Cocoa Brown 1 Count**MAYBELLINE**$9.94**4.4★**▲ 103%**](https://www.amazon.com/dp/B00467DD8Y) [**Revlon Liquid Lipstick with Clear Lip Gloss ColorStay Overtime Lipcolor Dual Ended with Vitamin E 320 Faithful Fawn 0.07 Fl Oz**REVLON**$9.66**4.5★**▲ 98%**](https://www.amazon.com/dp/B001KYNUBG) [**Maybelline Super Stay 24 2-Step Liquid Lipstick Makeup Long Lasting Highly Pigmented Color with Moisturizing Balm Frosted Mauve Mauve Pink 1 Count**MAYBELLINE**$9.09**4.4★**▲ 93%**](https://www.amazon.com/dp/B07PHV3YB4)
**~~View all trending →~~**
## **What buyers say about lip gloss for black women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Color match”*
**Durability**12%
*“Stays on well”*
**Moist/Dry**6%
*“Very shiny and moisturizing”*
**Quality-Overall**5%
*“A trusted brand, a trusted product and performs better than the high-cost products”*
**Value For Money**4%
*“Great for the price”*
**Soft Feel**3%
*“Goes on smooth”*
**Brightness/Shine/Glow**3%
*“Great shine”*
**Color Fading/Discoloration**3%
*“color stays”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Smell**2%
*“Love the scent”*
### **What buyers complain about **
**Color**24%
*“Color not as described”*
**Moist/Dry**13%
*“No moisture”*
**Durability**10%
*“Did not last”*
**Adhesion/Stickiness**7%
*“my one any only thing I didn't want was something sticky”*
**Smell**6%
*“Chemical Smelling”*
**Quality-Overall**5%
*“Poor Quality”*
**Advertised Vs Actual Product**4%
*“Inaccurate description”*
**Ease Of Use**3%
*“Its also very difficult to remove”*
**Ease Of Application**2%
*“A little odd to apply”*
**Value For Money**2%
*“definitely overpriced”*
### **Top return reasons **
**Color**67%
**Advertised Vs Actual Product**11%
**Moist/Dry**3%
**Product Condition**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Smell**2%
**Durability**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is lip gloss for black women profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 41 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lip gloss for black women niche?**
- 8 brands and 157 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lip gloss for black women?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.8%.
- **When does demand for lip gloss for black women peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the lip gloss for black women niche?**
- Listings span $4.46–$19.01; the average listing price is $9.27 (sweet spot $15–$100). The average incumbent carries 46,002 reviews — the moat a new listing must climb.
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