---
title: "Lip Gloss Base — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-gloss-base"
last_updated: "2026-08-06T20:43:43.866Z"
locale: en
meta:
description: "Niche score 47/100 · $171K/yr market · 243K searches/yr · $20.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $171K/yr market · 243K searches/yr · $20.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Gloss Base — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **lip gloss base**
**Skip it**
Soft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 15Conversion 43Competition 53Returns 84Price range 84Avg price 89Brand share 33Review moat 51Quality gap 43
**Avg price**
**Great****$20.71**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.58–$71.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,452.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$171K**
$171K/yr · 243K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip gloss base is a $171K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss base market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$124K–$166K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#681**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**12%**
- TKB Trading, LLC50% - Eakroo17% - KYDA9% - BIOKUSY6% - SUMEITANG3% - DIY Kit Creations2% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-base/trend)
## **Top lip gloss base search terms**
- **lip gloss base**104K/yr-18.6%2.4% conv. - **lipgloss base**33K/yr-17.9%2.6% conv. - **tkb lip gloss base**32K/yr-27.5%2.8% conv. - **versagel lip gloss base**15K/yr-7.1%2.6% conv. - **versagel**11K/yr-21.3%2.0% conv. - **tkb**12K/yr-10.3%0.9% conv. - **lip gloss base bulk**8K/yr-7.0%2.2% conv. - **tbk lipgloss base**5K/yr-4.0%1.7% conv. - **lip gloss base clear**10K/yr-58.5%4.4% conv. - **lip gloss refill**3K/yr-7.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-gloss-base/search-terms)
## **Top lip gloss base products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eakroo 2Pcs Moisturize Lip Gloss Base Oil Material Makeup Primers Non-Stick Lip Gloss Clear Primer for DIY Handmade Lip Oil Lip Plumper Lip Gloss Making Kit Supplies -100g (2Pack 100ml)**Eakroo**$8.45**4.1★1,448 rev](https://www.amazon.com/dp/B08DR2ZD2N) [2**TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (11 oz (2 of 5.5 oz bag))**TKB Trading, LLC**$16.81**4.8★372 rev](https://www.amazon.com/dp/B0C48CR8CT) [3**TKB Lip Gloss Base | Clear Versagel Base for DIY Lip Gloss Made in USA Mineral-Oil-Free (15 oz)**TKB Trading, LLC**$34.99**4.7★12,553 rev](https://www.amazon.com/dp/B08K3V3315) [4**KYDA 200ML Moisturize Lip Gloss Base Material Lip Makeup Primers Non-Stick Lipstick Primer Lip Gloss Base for DIY Handmade Lip Balms Lip Gloss-200g**KYDA**$10.07**4.4★1,993 rev](https://www.amazon.com/dp/B0865K5QDK) [5**TKB Lip Gloss Base (Flexagel ME)| Clear Lip Gloss Base for DIY Lip Gloss| Ready-To-Formulate| Moisturizing Vegan Gluten and Cruelty free| Made in USA (5.5 Ounce (Pack of 2))**TKB Trading, LLC**$18.35**4.6★751 rev](https://www.amazon.com/dp/B09WH32819)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TKB Color Changing Versagel Lip Gloss Base| Clear to Pink| Vegan Cruelty-Free Long-Lasting| DIY Customizable with Pigments Glitters| Made in USA (15 Ounce (Pack of 1))**TKB Trading, LLC**$29.09**86 rev2y ago](https://www.amazon.com/dp/B0D2PQ6XBN) [**TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (5.5oz (156g))**TKB Trading, LLC**$11.77**372 rev2y ago](https://www.amazon.com/dp/B0CYKKK81K) [**TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (11 oz (2 of 5.5 oz bag))**TKB Trading, LLC**$16.81**372 rev3y ago](https://www.amazon.com/dp/B0C48CR8CT) [**TKB Lip Gloss Base (Flexagel M)| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (15 Ounce (Pack of 1))**TKB Trading, LLC**$22.09**372 rev3y ago](https://www.amazon.com/dp/B0C48761HH) [**4 Pack 20mL Syringes for Lip Gloss Making Supplies Liquid TKP Lipgloss Base Flavoring Oil Oral Medicine Injection Feeding- with Tip Cap and Pipettes**THINKPRICE**$5.58**484 rev3y ago](https://www.amazon.com/dp/B0C23BYH63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TSVATE Lip Gloss Making Kit 58PCS DIY Lip Gloss Kit Lipgloss Making Kit for Women Beginner Girls Moisturizing Lipgloss Base Moist Double-Ended Tubes Jojoba Oil Tween Girls Gift Trendy Stuff**TSVATE**$25.81**4.7★**▲ 107%**](https://www.amazon.com/dp/B0DQXRFS3C) [**TKB Lip Gloss Base (Flexagel M) | Ready-To-Formulate| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (5.5oz (156g))**TKB Trading, LLC**$11.77**4.8★**▲ 105%**](https://www.amazon.com/dp/B0CYKKK81K) [**TKB Mineral Lip Gloss (M-Base) | Clear Versagel Base for DIY Lip Gloss Made in USA (11 oz (2 of 5.5 oz bag))**TKB Trading, LLC**$18.03**4.6★**▲ 55%**](https://www.amazon.com/dp/B099GGJVJF) [**SUMEITANG 4 Color Glitter Lip Gloss Base Kit Moisturize Lip Gloss Base Oil Material Lip Makeup Primers for DIY Handmade Making Lip Balms and Lipgloss Set(4 Pack x 20ML)**SUMEITANG**$9.98**4.2★**▲ 28%**](https://www.amazon.com/dp/B08XWYYKT7) [**TKB Lip Gloss Base (Flexagel M)| Moisturizing High Shine Crystal Clear Vegan and Cruelty free| Made in USA. (15 Ounce (Pack of 1))**TKB Trading, LLC**$22.09**4.8★**▲ 27%**](https://www.amazon.com/dp/B0C48761HH)
**~~View all trending →~~**
## **What buyers say about lip gloss base**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent Lip Gloss Base for DIY & Professional Use”*
**Value For Money**11%
*“Great value”*
**Color**7%
*“The color is pretty”*
**Size-Overall**5%
*“Perfect size”*
**Adhesion/Stickiness**5%
*“Very good and stickiness”*
**Soft Feel**5%
*“Lips feels great”*
**Advertised Vs Actual Product**4%
*“Just like it”*
**Ease Of Use**3%
*“easy to use”*
**Moist/Dry**3%
*“still had nice moisturized lips so a good plus”*
**Texture/Consistency-Overall**3%
*“Very good consistency”*
### **What buyers complain about **
**Size-Overall**40%
*“Teeny tiny bags”*
**Adhesion/Stickiness**8%
*“ABSOLUTELY STICKY”*
**Color**6%
*“Pigment is not great for making lip balm”*
**Oily/Greasy**6%
*“This burns lips so bad without any oils added I wouldn't recommend buying from this seller”*
**Smell**4%
*“the scent wasnt in the package”*
**Value For Money**4%
*“Not worth the price”*
**Dilute/Watery**4%
*“Water and oil dont mix”*
**Strength**2%
*“It doesnt have a strong sense is good for someone that starting a business or trying different things”*
**Flammable**2%
*“Burns”*
**Brightness/Shine/Glow**2%
*“it is lacking in the high shine area”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**12%
**Leak-Proof**12%
**Color**5%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Stain Resistance**3%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is lip gloss base profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 27 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lip gloss base niche?**
- 13 brands and 14 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in lip gloss base?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 1.5%.
- **When does demand for lip gloss base peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lip gloss base niche?**
- Listings span $5.58–$71.70; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.
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