---
title: "Lip Crayon — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-crayon"
last_updated: "2026-08-06T17:44:18.971Z"
locale: en
meta:
description: "Niche score 36/100 · $96K/yr market · 339K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $96K/yr market · 339K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Crayon — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **lip crayon**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 24Conversion 39Competition 46Returns 86Price range 41Avg price 26Brand share 3Review moat 17Quality gap 52
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$2.88–$23.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.11**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$96K**
$96K/yr · 339K searches
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,085.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip crayon is a $96K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip crayon market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$114K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**0%**
- MAYBELLINE50% - Neutrogena35% - REVLON10% - L.A. COLORS2% - Clinique1% - mekuel1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-crayon/trend)
## **Top lip crayon search terms**
- **lip crayon**89K/yr-7.2%0.9% conv. - **neutrogena lip crayon**24K/yr+16.1%4.7% conv. - **maybelline superstay ink crayon**27K/yr+0.8%1.8% conv. - **neutrogena moisture smooth color stick**28K/yr-4.3%4.5% conv. - **maybelline lip crayon**21K/yr-11.0%1.6% conv. - **lip crayon long lasting**20K/yr+3.4%0.8% conv. - **maybelline super stay ink crayon**15K/yr+26.8%2.3% conv. - **maybelline crayon lipstick**14K/yr+2.4%1.8% conv. - **neutrogena color stick**12K/yr-2.4%2.9% conv. - **lipstick pencil**12K/yr+2.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-crayon/search-terms)
## **Top lip crayon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$14K20%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena MoistureSmooth Color Stick for Lips Moisturizing and Conditioning Lipstick with a Balm-Like Formula Nourishing Shea Butter and Fruit Extracts 80 Rich Raisin .011 oz**Neutrogena**$10.31**4.5★7,177 rev](https://www.amazon.com/dp/B00AFX1SCG) [2**Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs On The Grind Purple Mauve Pink 1 Count**MAYBELLINE**$9.77**4.5★40,958 rev](https://www.amazon.com/dp/B08H3S94P1) [3**Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Lead The Way Pink Beige 1 Count**MAYBELLINE**$9.55**4.5★40,958 rev](https://www.amazon.com/dp/B07PGQDWMT) [4**Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Trust Your Gut Mauve Nude Pink 1 Count**MAYBELLINE**$9.54**4.5★40,958 rev](https://www.amazon.com/dp/B07PJZ64GF) [5**Neutrogena Moisturesmooth Color Stick 40 Bright Berry .011 Oz.**Neutrogena**$10.99**4.5★7,177 rev](https://www.amazon.com/dp/B00AFX1TZ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Plushiest Pink**Clinique**$23.49**1,659 rev6mo ago](https://www.amazon.com/dp/B0FZXBRC7M) [**mekuel Nuetral Nude Hydrating Cream Lipstick Lip Crayon for Women Natural Nude Lipstick Color Goes on Smoothly Moisturizing Retractable Lips Crayon Liner for Ombre Shades Tinted Lip Balm Liner 01#**mekuel**$6.33**152 rev10mo ago](https://www.amazon.com/dp/B0FS7VBZPT) [**REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 004 Take Flight 0.049 oz**REVLON**$7.64**3,552 rev4y ago](https://www.amazon.com/dp/B09HXYSNLB) [**REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 002 Clear The Air 0.049 oz**REVLON**$6.38**3,552 rev4y ago](https://www.amazon.com/dp/B09HXYJG9F) [**REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 003 Souffl All Day 0.049 oz**REVLON**$7.43**3,552 rev4y ago](https://www.amazon.com/dp/B09HXYF8TF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 002 Clear The Air 0.049 oz**REVLON**$6.38**4.4★**▲ 248%**](https://www.amazon.com/dp/B09HXYJG9F) [**Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Achieve It All Brown Nude 1 Count**MAYBELLINE**$9.90**4.5★**▲ 182%**](https://www.amazon.com/dp/B091HZ3NG6) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Plushiest Pink**Clinique**$23.49**4.5★**▲ 175%**](https://www.amazon.com/dp/B0FZXBRC7M) [**Maybelline Super Stay Ink Crayon Lipstick Makeup Precision Tip Matte Lip Crayon with Built-in Sharpener Longwear Up To 8Hrs Enjoy The View Red Brown 1 Count**MAYBELLINE**$8.82**4.5★**▲ 117%**](https://www.amazon.com/dp/B07PGQDRZ8) [**REVLON ColorStay Matte Lite Crayon Lipstick with Built-in Sharpener Smudge-proof Water-Resistant Non-Drying Lipcolor 006 Lift Off 0.049 oz**REVLON**$6.72**4.4★**▲ 111%**](https://www.amazon.com/dp/B09HXZ8XKZ)
**~~View all trending →~~**
## **What buyers say about lip crayon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Colors are vibrant”*
**Moist/Dry**12%
*“Super moisturizing”*
**Quality-Overall**6%
*“Absolutely GREAT, color and moisturizing”*
**Soft Feel**6%
*“Goes on smooth”*
**Durability**5%
*“Stays on all day”*
**Ease Of Application**4%
*“ease of application”*
**Value For Money**4%
*“Worth the money”*
**Ease Of Use**3%
*“EASY to use”*
**Texture/Consistency-Overall**2%
*“Texture is nice”*
**Smell**2%
*“It has a yummy scent”*
### **What buyers complain about **
**Color**30%
*“Color not as described”*
**Durability**12%
*“Breaks easily”*
**Moist/Dry**7%
*“No moisture”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Product Condition**4%
*“appears to have been used”*
**Value For Money**3%
*“Waste of money”*
**Smell**3%
*“It has a perfume/ fragrance in it”*
**Allergies**2%
*“prone to allergic reactions”*
**Smudge Resistance**1%
*“It's not smudge resistant”*
**Defective Material/Parts**1%
*“This item appears to be broken as well as also used”*
### **Top return reasons **
**Color**71%
**Advertised Vs Actual Product**11%
**Product Condition**4%
**Smell**2%
**Moist/Dry**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Durability**1%
**Adhesion/Stickiness**1%
**Weight Light**1%
## **Common questions**
- **Is lip crayon profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lip crayon niche?**
- 6 brands and 121 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in lip crayon?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- **When does demand for lip crayon peak?**
- Demand peaks in Aug–Oct; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the lip crayon niche?**
- Listings span $2.88–$23.49; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 19,085 reviews — the moat a new listing must climb.
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