---
title: "Lip Butter — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-butter"
last_updated: "2026-08-06T22:31:08.581Z"
locale: en
meta:
description: "Niche score 30/100 · $104K/yr market · 272K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $104K/yr market · 272K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Butter — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **lip butter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 12Conversion 50Competition 14Returns 98Price range 37Avg price 29Brand share 0Review moat 34Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.58–$20.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,074.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.51**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$104K**
$104K/yr · 272K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip butter is a $104K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip butter market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Starface World96% - e.l.f.3% - Lip Smacker1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-butter/trend)
## **Top lip butter search terms**
- **starface lip balm**166K/yr-24.7%5.5% conv. - **star face lip balm**51K/yr-35.1%3.2% conv. - **star lip balm**16K/yr-10.6%4.6% conv. - **star balm**15K/yr-1.9%3.1% conv. - **first aid beauty lip balm**7K/yr-29.7%0.1% conv. - **star balm lip balm**6K/yr-42.7%4.8% conv. - **elf lip oil clear**4K/yr+2.3%11.4% conv. - **elf clear lip oil**3K/yr+1.0%8.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-butter/search-terms)
## **Top lip butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Starface Star Balm Starfruit Hydrating Lip Balm 0.15 oz**Starface World**$6.97**4.7★389 rev](https://www.amazon.com/dp/B0F7PSGRG6) [2**Starface Star Balm Very Vanilla Hydrating Lip Balm 0.15 oz**Starface World**$6.58**4.7★389 rev](https://www.amazon.com/dp/B0FJYJRPBM) [3**Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz**Starface World**$6.92**4.7★389 rev](https://www.amazon.com/dp/B0FKJP2DWN) [4**Starface Star Balm Unscented Hydrating Lip Balm 0.15 oz**Starface World**$5.58**4.7★389 rev](https://www.amazon.com/dp/B0FJYHL474) [5**Starface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz**Starface World**$6.95**4.7★389 rev](https://www.amazon.com/dp/B0FJYJTXWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starface Star Balm Starfruit Hydrating Lip Balm 2 Pack**Starface World**$12.25**389 rev6mo ago](https://www.amazon.com/dp/B0GHZLJYFC) [**Starface Star Balm Magic Mint Hydrating Lip Balm 2 Pack**Starface World**$12.03**389 rev6mo ago](https://www.amazon.com/dp/B0GHZBQSSD) [**Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 2 Pack**Starface World**$11.97**389 rev6mo ago](https://www.amazon.com/dp/B0GFY2DXHC) [**Starface Gift Set Clear + Blue Patch (64 ct) + Vanilla Star Balm**Starface World**$20.49**80 rev7mo ago](https://www.amazon.com/dp/B0G4DQZW8T) [**Starface Star Balm Very Vanilla Hydrating Lip Balm 0.15 oz**Starface World**$6.58**389 rev1y ago](https://www.amazon.com/dp/B0FJYJRPBM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starface Star Balm Starfruit Hydrating Lip Balm 0.15 oz**Starface World**$6.97**4.7★**▲ 136%**](https://www.amazon.com/dp/B0F7PSGRG6) [**Starface Star Balm Starfruit Hydrating Lip Balm 2 Pack**Starface World**$12.25**4.7★**▲ 85%**](https://www.amazon.com/dp/B0GHZLJYFC) [**Starface Star Balm Magic Mint Hydrating Lip Balm 2 Pack**Starface World**$12.03**4.7★**▲ 72%**](https://www.amazon.com/dp/B0GHZBQSSD) [**Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 2 Pack**Starface World**$11.97**4.7★**▲ 54%**](https://www.amazon.com/dp/B0GFY2DXHC) [**Starface Gift Set Clear + Blue Patch (64 ct) + Vanilla Star Balm**Starface World**$20.49**4.7★**▲ 40%**](https://www.amazon.com/dp/B0G4DQZW8T)
**~~View all trending →~~**
## **What buyers say about lip butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Very moisturizing”*
**Soft Feel**16%
*“Super soft and makes lips kissable”*
**Smell**13%
*“Amazing scent”*
**Quality-Overall**12%
*“The product feels well-made”*
**Value For Money**5%
*“So good & awesome price”*
**Size-Overall**4%
*“great size”*
**Brightness/Shine/Glow**4%
*“Shine”*
**Adhesion/Stickiness**3%
*“Not sticky, and it works well”*
**Gifting Purpose**2%
*“Teenager Gift”*
**Durability**1%
*“lasts awhile”*
### **What buyers complain about **
**Size-Overall**13%
*“The only difference is it is short”*
**Durability**9%
*“This only lasted me 3 weeks”*
**Moist/Dry**9%
*“dry once It wears off”*
**Value For Money**7%
*“Expected more for the price”*
**Smell**6%
*“not impressed with the smell”*
**Product Condition**6%
*“my lip balm looked used”*
**Adhesion/Stickiness**6%
*“it is very sticky”*
**Thickness**4%
*“I honestly thought I made a mistake when I first opened this because it looked so thick in the bottle”*
**Color**2%
*“the lip color slightly smudges”*
**Shape/Style**2%
*“stumpy not the shape of a normal chapstick”*
### **Top return reasons **
**Size-Overall**17%
**Adhesion/Stickiness**12%
**Smell**11%
**Advertised Vs Actual Product**10%
**Product Condition**10%
**Moist/Dry**5%
**Value For Money**5%
**Color**5%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is lip butter profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (30/100).
- **How competitive is the lip butter niche?**
- 3 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip butter?**
- Top complaints mined from reviews: Size-Overall, Durability, Moist/Dry. The return rate is 0.5%.
- **When does demand for lip butter peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lip butter niche?**
- Listings span $5.58–$20.49; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 3,074 reviews — the moat a new listing must climb.
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