---
title: "Lip Brush — $276K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-brush"
last_updated: "2026-08-11T15:49:58.794Z"
locale: en
meta:
description: "Niche score 52/100 · $276K/yr market · 422K searches/yr. Prices mostly outside the sweet spot ($3.08–$16.52) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $276K/yr market · 422K searches/yr. Prices mostly outside the sweet spot ($3.08–$16.52) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Brush — $276K/yr Amazon US Niche (2026) - Flapen"
---
# **lip brush**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.08–$16.52) keeps it on the watch list.
Market size 50Growth 20Conversion 81Competition 48Returns 97Price range 11Avg price 21Brand share 77Review moat 62Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,030.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$276K**
$276K/yr · 422K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.65**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$3.08–$16.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lip brush is a $276K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$230K–$306K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**56%**
Top 20: 91%
**Open market**
**37%**
- Unaone18% - Yoizyfree14% - L.Y.L Pro12% - Quacc7% - Sliverdew7% - uadbau5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
9K7KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-brush/trend)
## **Top lip brush search terms**
- **lip brush**147K/yr-8.9%6.6% conv. - **lipstick brush**56K/yr-4.4%9.7% conv. - **lip brush for lipstick**54K/yr-15.6%9.6% conv. - **retractable lip brush**37K/yr-1.9%7.0% conv. - **lip brushes**18K/yr+0.1%6.0% conv. - **lip brush retractable**16K/yr-18.5%8.6% conv. - **lipstick brush retractable**13K/yr-6.2%10.6% conv. - **lip liner brush**14K/yr-12.5%6.3% conv. - **lip makeup brushes**11K/yr-18.9%2.1% conv. - **retractable lip brush for lipstick**7K/yr-7.7%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-brush/search-terms)
## **Top lip brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$41K20%$55K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unaone 2 Pack Lip Brush for Lipstick Retractable Lip Brushes Dual-ended Makeup Brush for Lipstick Lip Gloss Include Lid**Unaone**$8.01**4.5★1,760 rev](https://www.amazon.com/dp/B0BD5663G3) [2**Yoizyfree 3 Pack Retractable Lip Brush for Lipstick Yoizyfree Retractable Lip Brushes Double-Ended Travel Lip Makeup Brush Set for Lipstick Lip Gloss Include Lid**Yoizyfree**$6.65**4.5★543 rev](https://www.amazon.com/dp/B0CJP69LH5) [3**L.Y.L Pro Gold Retractable Lip Makeup Brushes Double-Ended Retractable Lip Brush Travel Lipstick Gloss Makeup Brush for Christmas Gifts**L.Y.L Pro**$6.97**4.5★2,911 rev](https://www.amazon.com/dp/B07ZJNP73R) [4**Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)**Quacc**$5.13**4.4★220 rev](https://www.amazon.com/dp/B0DJ4D2FNR) [5**2 Pack Retractable Lip Brush for Lipstick Lip Gloss Double-Ended Lip Makeup Brushes with Cap Lipstick Brush Applicator Travel**Sliverdew**$6.16**4.6★1,113 rev](https://www.amazon.com/dp/B0C2PR3KKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Lipstick Brush Retractable Lip Brushes with Cap Lip Liner Brush Applicator for Women Girls Lipsticks Lipgloss Eyeshadow**Macuezu**$4.87**8 rev4mo ago](https://www.amazon.com/dp/B0GRBC9MKC) [**uadbau Silver Dual Ended Retractable Lip Brush Portable Lip Brush for Lipstick & Lip Gloss Eyeshadow Applicator Travel-Friendly Makeup Brush Includes Lid Great Gift for Makeup Lovers**uadbau**$6.73**36 rev10mo ago](https://www.amazon.com/dp/B0FPQL6VXL) [**LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 22 Dual-Ended Lip + Eyeshadow Brush**LAURA GELLER NEW YORK**$13.99**50 rev10mo ago](https://www.amazon.com/dp/B0FP3PLKKN) [**Piccasso 501 Lip Brush Professional Lip Brush for Precise Lip Gloss & Lip Stain Application Smooth Color Payoff & Defined Lip Lines Synthetic Makeup Brush for Clean Flawless Finish**Piccasso**$11.66**22 rev1y ago](https://www.amazon.com/dp/B06XXW5MDJ) [**Quacc Double-ended Lip Makeup Brush Retractable Lip Brush for Lipstick Lip Gloss Eyeshadow (Silver)**Quacc**$5.13**220 rev1y ago](https://www.amazon.com/dp/B0DJ4D2FNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Lipstick Brush Retractable Lip Brushes with Cap Lip Liner Brush Applicator for Women Girls Lipsticks Lipgloss Eyeshadow**Macuezu**$4.87**3.6★**▲ 343%**](https://www.amazon.com/dp/B0GRBC9MKC) [**Lip Brush Yoizyfree Retractable Lip Brushes Double-Ended TraveLip Makeup Brush Set for Lipstick Lip Gloss Include Lid(Gold + Pink)**Yoizyfree**$5.65**4.5★**▲ 249%**](https://www.amazon.com/dp/B0CJP6FB51) [**e.l.f. Small Angled Brush Creates Even Thin & Straight Lines Great For Applying Lip Color Eyebrow Color & Eyeliner Vegan & Cruelty-Free**e.l.f.**$5.84**4.6★**▲ 171%**](https://www.amazon.com/dp/B002B4LUKM) [**fwee Fingerlike Silicone Lip Brush | Multi-purpose Makeup Blending Brush with Lid**fwee**$9.02**4.6★**▲ 85%**](https://www.amazon.com/dp/B0D2CHV24R) [**Professional Lip Brush Applicators Exquisite Retractable Lipstick Brushes for Women Portable Lipstick Gloss Makeup Brush Tool for Girls (Pink)**MOFIT**$8.04**4.7★**▲ 76%**](https://www.amazon.com/dp/B0B4ZJX8Q1)
**~~View all trending →~~**
## **What buyers say about lip brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Brush Quality**13%
*“Good brushes for the price”*
**Value For Money**13%
*“Good for the price”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Application**5%
*“Smooth application”*
**Efficiency**5%
*“Got the job done”*
**Size-Overall**5%
*“Perfect size”*
**Color**4%
*“The color of them is so pretty”*
**Ease Of Cleaning**4%
*“Easy to clean”*
### **What buyers complain about **
**Durability**18%
*“Broke on first use”*
**Quality-Overall**14%
*“Not good quality”*
**Size-Overall**6%
*“A bit large”*
**Brush Quality**6%
*“The construction is weak, the brushes are very hard, and the shapes are strange, making it impossible to achieve a smooth and flawless application”*
**Functionality-Overall**4%
*“it doesn't work”*
**Hard Feel**4%
*“Its not soft at all”*
**Value For Money**4%
*“Value for money is pretty steep however the brush is nice”*
**Adhesion/Stickiness**3%
*“These were a lot of sticks”*
**Stiffness**3%
*“The bristles are a little stiff”*
**Ease Of Use**2%
*“Don't use, will dissolve”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**14%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Quality-Overall**7%
**Brush Quality**5%
**Stiffness**4%
**Durability**3%
**Hard Feel**3%
**Value For Money**3%
## **Common questions**
- **Is lip brush profitable to sell on Amazon United States?**
- The niche generates $276K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lip brush niche?**
- 26 brands and 44 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in lip brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for lip brush peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the lip brush niche?**
- Listings span $3.08–$16.52; the average listing price is $7.65 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.
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