---
title: "Lip Blur — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-blur"
last_updated: "2026-08-07T16:37:39.017Z"
locale: en
meta:
description: "Niche score 37/100 · $125K/yr market · 633K searches/yr · $12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $125K/yr market · 633K searches/yr · $12.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Blur — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **lip blur**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 20Competition 38Returns 64Price range 70Avg price 52Brand share 0Review moat 24Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.03–$31.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.28**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$125K**
$125K/yr · 633K searches
**Review moat**
**Bad****5,796.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip blur is a $125K/yr Amazon United States market (633K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip blur market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$154K–$184K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- COLORGRAM55% - MAYBELLINE39% - COVERGIRL5%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -12.9% search growth over the last 90 days.
18K13KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-blur/trend)
## **Top lip blur search terms**
- **colorgram**174K/yr-10.5%1.4% conv. - **colorgram lip tint**97K/yr-21.9%2.4% conv. - **maybelline teddy tint**80K/yr-4.3%1.6% conv. - **teddy tint maybelline**60K/yr-11.2%1.1% conv. - **lip blur**25K/yr+3.4%0.4% conv. - **blur lipstick**20K/yr-9.0%0.7% conv. - **blurring lipstick**15K/yr+2.4%0.4% conv. - **teddy tint**26K/yr-14.8%0.9% conv. - **maybelline superstay teddy tint**20K/yr+5.0%2.5% conv. - **maybelline lip tint**15K/yr+46.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-blur/search-terms)
## **Top lip blur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count**MAYBELLINE**$8.99**4.2★13,834 rev](https://www.amazon.com/dp/B0DHF9X19V) [2**COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.86**3.6★678 rev](https://www.amazon.com/dp/B0GH7GQBD4) [3**COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.88**3.6★678 rev](https://www.amazon.com/dp/B0GH7VCKV7) [4**COLORGRAM Fruity Glass Tint 07 Shy Guava | Korean Long Lasting & Waterproof Lip Stain| Glossy Lip Gloss with Lovely Soft Pink Shade | Buildable Blendable Moisturizing Non-Sticky | 0.11 Oz**COLORGRAM**$11.46**4.3★970 rev](https://www.amazon.com/dp/B0CL3SNTD4) [5**MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Wild At Heart 1 Count**MAYBELLINE**$8.62**4.2★13,834 rev](https://www.amazon.com/dp/B0DHF3S3CS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORGRAM NUDE BLUR TINT LIP TRIO KIT 01 COOL KIT | K-Beauty Makeup | Soft Matte Lip Stain | Powdery Finish | 2-in-1 Lip & Cheek | Lightweight & Buildable**COLORGRAM**$31.39**32 rev4mo ago](https://www.amazon.com/dp/B0GQ9LY133) [**COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.86**678 rev6mo ago](https://www.amazon.com/dp/B0GH7GQBD4) [**COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.88**678 rev6mo ago](https://www.amazon.com/dp/B0GH7VCKV7) [**COLORGRAM NUDE BLUR TINT 03 LOVELY FIG | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.90**678 rev6mo ago](https://www.amazon.com/dp/B0GH7Q7SCX) [**MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick for Up To 12HR Wear Tomato Girl 1 Count**MAYBELLINE**$10.27**13,834 rev8mo ago](https://www.amazon.com/dp/B0FSS4QPPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COLORGRAM NUDE BLUR TINT LIP TRIO KIT 01 COOL KIT | K-Beauty Makeup | Soft Matte Lip Stain | Powdery Finish | 2-in-1 Lip & Cheek | Lightweight & Buildable**COLORGRAM**$31.39**4.6★**▲ 316%**](https://www.amazon.com/dp/B0GQ9LY133) [**COLORGRAM NUDE BLUR TINT 03 LOVELY FIG | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.90**3.6★**▲ 271%**](https://www.amazon.com/dp/B0GH7Q7SCX) [**MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick for Up To 12HR Wear Tomato Girl 1 Count**MAYBELLINE**$10.27**4.2★**▲ 250%**](https://www.amazon.com/dp/B0FSS4QPPN) [**COLORGRAM NUDE BLUR TINT 02 CHARMING PINK | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.86**3.6★**▲ 179%**](https://www.amazon.com/dp/B0GH7GQBD4) [**COLORGRAM NUDE BLUR TINT 07 GEEK ROSE | K-Beauty Makeup Soft-Focus Matte Lip Stain 2-in-1 Lip & Cheek**COLORGRAM**$12.88**3.6★**▲ 163%**](https://www.amazon.com/dp/B0GH7VCKV7)
**~~View all trending →~~**
## **What buyers say about lip blur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Gorgeous shade”*
**Durability**7%
*“Stays on for a long time”*
**Quality-Overall**6%
*“Quality and price are fair”*
**Soft Feel**6%
*“Soft and pretty”*
**Moist/Dry**3%
*“is really moisturizing”*
**Value For Money**3%
*“Great product for the price”*
**Ease Of Application**3%
*“Applicator is great”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
**Texture/Consistency-Overall**2%
*“love the texture”*
**Adhesion/Stickiness**2%
*“Sticky”*
### **What buyers complain about **
**Moist/Dry**14%
*“the product is dry”*
**Color**13%
*“color was off”*
**Adhesion/Stickiness**11%
*“it does remain slightly sticky”*
**Durability**8%
*“Product breaks easily”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**3%
*“Bad quality control”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Size-Overall**2%
*“Not a good fit for me”*
**Smudge Resistance**2%
*“Smudges no matter how I set it”*
**Stain Resistance**2%
*“it just didnt perform like a stain”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**11%
**Moist/Dry**11%
**Adhesion/Stickiness**6%
**Product Condition**6%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Durability**2%
**Texture/Consistency-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is lip blur profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lip blur niche?**
- 3 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip blur?**
- Top complaints mined from reviews: Moist/Dry, Color, Adhesion/Stickiness. The return rate is 2.4%.
- **What does it cost to enter the lip blur niche?**
- Listings span $8.03–$31.39; the average listing price is $12.28 (sweet spot $15–$100). The average incumbent carries 5,797 reviews — the moat a new listing must climb.
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