---
title: "Lip Balm Tin — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-tin"
last_updated: "2026-08-11T12:26:42.449Z"
locale: en
meta:
description: "Niche score 48/100 · $55K/yr market · 96K searches/yr · $11.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $55K/yr market · 96K searches/yr · $11.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Balm Tin — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm tin**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 14Conversion 58Competition 75Returns 97Price range 56Avg price 47Brand share 74Review moat 34Quality gap 28
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.79–$31.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,138.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$55K**
$55K/yr · 96K searches
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip balm tin is a $55K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm tin market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$58K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#697**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**140**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**35%**
- Burt's Bees26% - TUZAZO13% - MotBach9% - ROSEBUD SALVE8% - Rosebud Perfume5% - Art Secret4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -21.9% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-tin/trend)
## **Top lip balm tin search terms**
- **lip balm tin**34K/yr-22.6%2.1% conv. - **lip balm tins**20K/yr-11.9%2.8% conv. - **lip balm in tin**9K/yr-18.4%2.2% conv. - **lip balm tins with lids**10K/yr-30.8%3.1% conv. - **tin lip balm**7K/yr-13.4%0.8% conv. - **burts bees lip balm tin**7K/yr-35.8%9.3% conv. - **burts bees tin**5K/yr-29.2%9.2% conv. - **lip gloss tin**4K/yr-35.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-tin/search-terms)
## **Top lip balm tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUZAZO 24Pack 1/2 Oz Aluminum Tin Cans with Screw Lid and Labels Refillable Travel Sized Cosmetic Containers Small Tins for Lip Balms Salves Lotion Bars Candles**TUZAZO**$10.91**4.8★972 rev](https://www.amazon.com/dp/B09NXLS9XT) [2**MotBach 24 Pack 0.5oz Tin Jars 15ml Metal Tin cans 1/2 Ounce Aluminum tin can jar Containers with Lid for Lotion Bars Spices Salve Beard Balm Balms Toiletries Creams Samples Makeup Cosmetic**MotBach**$8.13**4.7★259 rev](https://www.amazon.com/dp/B0CX8PW9XK) [3**Burts Bees Original Beeswax Lip Balm Tin 0.3 oz**Burt's Bees**$8.05**4.3★20 rev](https://www.amazon.com/dp/B0FNWHY95G) [4**BURTS BEES Beeswax Lip Balm Tin 0.3 OZ**Burt's Bees**$8.25**4.6★3,024 rev](https://www.amazon.com/dp/B002SJQXY8) [5**Burts Bees Vanilla Bean Lip Balm Tin 0.3 oz**Burt's Bees**$7.60**4.5★36 rev](https://www.amazon.com/dp/B0D7V215Q2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees Original Beeswax Lip Balm Tin 0.3 oz**Burt's Bees**$8.05**20 rev10mo ago](https://www.amazon.com/dp/B0FNWHY95G) [**Opvixi Tins 12 Pack 2 Ounce Salve Tins with Lids Small Metal Aluminum Tin Jar Refillable Containers Round Tin Travel Cosmetic Containers with Screw Lids Tin Can for Salve Balm Lip Balm Cream**Opvixi**$8.68**245 rev11mo ago](https://www.amazon.com/dp/B0FJS1XK5F) [**6 Pack Burts Bees Throwback Sweet Mandarin Lip Balm 0.3oz Tin**Burt's Bees**$11.53**7 rev1y ago](https://www.amazon.com/dp/B0FBGW6RMJ) [**Vanmans - Handmade Peppermint Beeswax Lip Balm (3 Pack) - Peppermint Balm with Rosemary Almond and Coconut Oil - Bee Balm with Vitamin E - Ideal for Dry Lips**The VanMan Company**$11.70**225 rev1y ago](https://www.amazon.com/dp/B0BV79RRZY) [**Burts Bees Vanilla Bean Lip Balm Tin 0.3 oz**Burt's Bees**$7.60**36 rev2y ago](https://www.amazon.com/dp/B0D7V215Q2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rarapop 12 Pack Reusable Mini Round Tinplate Candle Tin Jars with Lids 20ml Small Cartoon Travel Tin Cans Refillable Empty Container Bottle for Lip Balm Salve Eye Shadow Powder**Rarapop**$9.85**4.7★**▲ 285%**](https://www.amazon.com/dp/B0949N212L) [**Rosebud Salve Tin .8 Ounce**ROSEBUD SALVE**$7.06**4.5★**▲ 257%**](https://www.amazon.com/dp/B009I4PRI4) [**Carmex Lip Balm Jar 0.25 Oz**Carmex**$1.79**4.8★**▲ 244%**](https://www.amazon.com/dp/B001AXCY6E) [**Burts Bees Original Beeswax Lip Balm Tin 0.3 oz**Burt's Bees**$8.05**4.3★**▲ 172%**](https://www.amazon.com/dp/B0FNWHY95G) [**1st Choice Aluminum Tin Jar Refillable Containers 15 ml Aluminum Screw Lid Round Tin Container Bottle for Cosmetic Lip Balm Cream 6 Pack**1st Choice**$6.03**4.3★**▲ 145%**](https://www.amazon.com/dp/B0BCPBKGFX)
**~~View all trending →~~**
## **What buyers say about lip balm tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Excellent moisturizer”*
**Quality-Overall**14%
*“Great product, great seller”*
**Value For Money**8%
*“Not expensive”*
**Soft Feel**6%
*“Soft and silky”*
**Efficiency**6%
*“Effective,”*
**Smell**5%
*“Amazing smell”*
**Suitability Dry Skin**5%
*“Helps with dry skin”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Gifting Purpose**4%
*“Great gift”*
**Size-Overall**4%
*“These are the perfect size for traveling and as gifts”*
### **What buyers complain about **
**Smell**22%
*“Extremely strong smell”*
**Size-Overall**10%
*“Very small”*
**Moist/Dry**6%
*“And it adds minimal moisture”*
**Value For Money**6%
*“expensive”*
**Ease Of Use**4%
*“Hard to remove”*
**Oily/Greasy**3%
*“It was way too greasy”*
**Allergies**3%
*“Possible irritant”*
**Quality-Overall**2%
*“Seemed to be a combination of poor quality and poor packaging”*
**Advertised Vs Actual Product**2%
*“It says its a 2 pack but only got 1”*
**Ingredients-Overall**2%
*“Bugs are part of ingredients”*
### **Top return reasons **
**Size-Overall**40%
**Smell**17%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Leak-Proof**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Ease Of Use**2%
**Quality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is lip balm tin profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 42 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lip balm tin niche?**
- 27 brands and 140 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in lip balm tin?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.6%.
- **When does demand for lip balm tin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lip balm tin niche?**
- Listings span $1.79–$31.55; the average listing price is $11.64 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.
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