---
title: "Lip Balm Squeeze Tubes — $6.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-squeeze-tubes"
last_updated: "2026-08-11T12:26:46.845Z"
locale: en
meta:
description: "Niche score 54/100 · $6.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $6.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Balm Squeeze Tubes — $6.5M/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm squeeze tubes**
**Worth a look**
Shows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 99Growth 9Conversion 96Competition 72Returns 99Price range 56Avg price 34Brand share 0Review moat 28Quality gap 18
**Market size**
**Incredible****$6.5M**
$6.5M/yr · 4.6M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.79–$31.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,740.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip balm squeeze tubes is a $6.5M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm squeeze tubes market data**
- **Units sold / yr**
- **500K–600K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$5.0M–$6.1M**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**0%**
- Vaseline55% - Carmex44% - Mario Badescu1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-squeeze-tubes/trend)
## **Top lip balm squeeze tubes search terms**
- **vaseline lip therapy**1.4M/yr-38.9%10.0% conv. - **carmex**930K/yr-23.1%13.0% conv. - **vaseline lip balm**372K/yr-32.7%9.2% conv. - **carmex medicated lip balm**193K/yr+1.0%18.6% conv. - **vaseline lip**397K/yr-47.4%8.6% conv. - **carmex lip balm**374K/yr-50.9%10.1% conv. - **vaseline chapstick**171K/yr-45.1%10.9% conv. - **carmax**131K/yr-29.4%14.0% conv. - **carmex chapstick**117K/yr-26.7%7.4% conv. - **mario badescu lip balm**81K/yr-20.0%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-squeeze-tubes/search-terms)
## **Top lip balm squeeze tubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$261K8%$521K12%$782K16%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carmex Classic Lip Balm 0.35 Ounce (Pack of 3)**Carmex**$3.87**4.8★4,907 rev](https://www.amazon.com/dp/B001KYTQ8W) [2**Vaseline Lip Therapy Advanced Healing 3-Pack White Petroleum Moisturizing Lip Balm for Extremely Dry Lips 0.35 Oz Ea**Vaseline**$9.26**4.6★2,569 rev](https://www.amazon.com/dp/B00C2IVGSS) [3**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**4.7★808 rev](https://www.amazon.com/dp/B0BBWCZLYY) [4**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 0.16 Ounce (Pack of 4)**Vaseline**$5.00**4.6★4,077 rev](https://www.amazon.com/dp/B0C1TFHMCT) [5**Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)**Vaseline**$7.74**4.5★1,209 rev](https://www.amazon.com/dp/B0DKVXQNK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**808 rev8mo ago](https://www.amazon.com/dp/B0BBWCZLYY) [**Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz**Vaseline**$6.26**662 rev8mo ago](https://www.amazon.com/dp/B0BBPS73TD) [**Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz**Vaseline**$6.17**688 rev8mo ago](https://www.amazon.com/dp/B0F5HTSWW3) [**Carmex Daily Care and Daily Care Minis Moisturizing Lip Balm Pack SPF 15 Multi-Flavor Lip Care Variety Pack Bag 8 Count (3 Tubes 5 Mini Tubes)**Carmex**$14.65**257 rev1y ago](https://www.amazon.com/dp/B0DNF1WF58) [**Carmex Classic Medicated Lip Balm Pack Lip Moisturizer for Chapped Lips 9-Count Variety Pack Bag (2 Tubes 7 Sticks)**Carmex**$14.73**3,145 rev1y ago](https://www.amazon.com/dp/B0DHR5HK2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carmex Lip Balm Jar 0.25 Oz**Carmex**$1.79**4.8★**▲ 222%**](https://www.amazon.com/dp/B001AXCY6E) [**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.59**4.6★**▲ 110%**](https://www.amazon.com/dp/B0CL7MPGY1) [**Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.48**4.6★**▲ 101%**](https://www.amazon.com/dp/B0CL7MMJX8) [**Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz**Vaseline**$6.26**4.7★**▲ 87%**](https://www.amazon.com/dp/B0BBPS73TD) [**Vaseline Lip Therapy Variety 4-Pack Rosy Lips + Cocoa Butter Moisturizing Lip Balm with Vitamin E 0.16 Oz Ea**Vaseline**$9.47**4.6★**▲ 77%**](https://www.amazon.com/dp/B09G998GMR)
**~~View all trending →~~**
## **What buyers say about lip balm squeeze tubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Very Moisturizing”*
**Quality-Overall**11%
*“A nice variety”*
**Value For Money**9%
*“Great Value”*
**Soft Feel**9%
*“Very soft”*
**Smell**6%
*“Love the smell”*
**Size-Overall**5%
*“Great assortment and perfect size tubes”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Comes in handy”*
**Efficiency**4%
*“It works well”*
**Color**3%
*“Subtle color”*
### **What buyers complain about **
**Moist/Dry**17%
*“Not moisturizing”*
**Size-Overall**14%
*“the fact that the container is so tiny”*
**Smell**6%
*“Smells weird”*
**Value For Money**6%
*“expensive”*
**Durability**5%
*“Busted during first use”*
**Color**5%
*“Not red”*
**Allergies**4%
*“gave me a rash”*
**Advertised Vs Actual Product**3%
*“Wrong Description”*
**Ease Of Use**2%
*“Disappointing not being able to use”*
**Quality-Overall**2%
*“Garbage”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**14%
**Smell**11%
**Moist/Dry**7%
**Value For Money**6%
**Functionality-Overall**5%
**Color**5%
**Defective Material/Parts**4%
**Leak-Proof**4%
**Product Condition**3%
## **Common questions**
- **Is lip balm squeeze tubes profitable to sell on Amazon United States?**
- The niche generates $6.5M/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lip balm squeeze tubes niche?**
- 3 brands and 114 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip balm squeeze tubes?**
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Smell. The return rate is 0.3%.
- **When does demand for lip balm squeeze tubes peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lip balm squeeze tubes niche?**
- Listings span $1.79–$31.96; the average listing price is $10.09 (sweet spot $15–$100). The average incumbent carries 3,741 reviews — the moat a new listing must climb.
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