---
title: "Lip Balm Kit — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-kit"
last_updated: "2026-08-11T16:45:15.723Z"
locale: en
meta:
description: "Niche score 52/100 · $64K/yr market · 113K searches/yr · $22.86 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $64K/yr market · 113K searches/yr · $22.86 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Balm Kit — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm kit**
**Worth a look**
Shows a sweet-spot price point ($22.86 avg), but a small market ($64K/yr) keeps it on the watch list.
Market size 16Growth 18Conversion 31Competition 51Returns 91Price range 84Avg price 95Brand share 74Review moat 77Quality gap 68
**Avg price**
**Incredible****$22.86**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.07–$58.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****460.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 113K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lip balm kit is a $64K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm kit market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$91K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#2,796**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**34%**
- JUYRLE16% - PURPLE LADYBUG16% - DilaBee16% - WhizToys7% - VUSIBA6% - Mary Tylor Naturals5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-kit/trend)
## **Top lip balm kit search terms**
- **lip balm kit**30K/yr+4.6%1.5% conv. - **lip balm making kit**32K/yr-20.6%2.2% conv. - **chapstick making kit**12K/yr-18.6%1.6% conv. - **lip balm making supplies**10K/yr-22.0%1.4% conv. - **diy lip balm kit**6K/yr-29.2%2.0% conv. - **lip balm kits make your own**7K/yr-21.2%2.5% conv. - **diy lip balm making kit**5K/yr+16.6%3.1% conv. - **diy lip balm**4K/yr+2.1%1.8% conv. - **chapstick kit**4K/yr-24.5%1.5% conv. - **make your own lip balm**3K/yr-60.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-kit/search-terms)
## **Top lip balm kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURPLE LADYBUG DIY Lip Balm Making Kit - Great 11 Year Old Girl Gifts - Make Your Own 10 Experiment Lip Balm with 3 Flavors - Natural Ingredients - Science Kits for Kids Age 8-12**PURPLE LADYBUG**$14.78**4.5★2,194 rev](https://www.amazon.com/dp/B0967XW5XX) [2**CraftZee Lip Balm Making Kit. DIY Lip Gloss Pack Natural Beeswax Shea Butter Sweet Almond Oil Essential Oils Tools Instruction Manual Adult Craft Kit**DilaBee**$37.66**4.5★747 rev](https://www.amazon.com/dp/B07FFLJW48) [3**JUYRLE Lip Balm Making Kit- Coconut Lip Gloss Kit with Beeswax Jojoba Oil and Coconut Oil for Adults & Girls Make Your Own Lip Balm DIY Moisturizing Lip Care**JUYRLE**$22.43**4.4★44 rev](https://www.amazon.com/dp/B0D9N3C633) [4**DIY Lip Balm Making Kit with Melter - Make Your Own Natural Lip Balm Kit**VUSIBA**$48.60**3.8★5 rev](https://www.amazon.com/dp/B0GJ5YTRDP) [5**Lip Balm Container Tray Kit with Fill Tray and Spatula BPA Free Made in the USA Includes 50 Clear Containers with Caps (0.15 oz each) by Mary Tylor Naturals**Mary Tylor Naturals**$21.90**4.6★3,301 rev](https://www.amazon.com/dp/B06XCP6PZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CXOZO DIY Lip Balm Making Kit - Make Your Own Lip balm with Electric Wax Melter. Natural Beeswax Shea Butter Sweet Almond Oil 6 Essential Oils 4 Mica Colors. Great Gift for adults and girls.**CXOZO**$58.02**2 rev3mo ago](https://www.amazon.com/dp/B0GWXS18DC) [**DIY Lip Balm Making Kit with Melter - Make Your Own Natural Lip Balm Kit**VUSIBA**$48.60**5 rev6mo ago](https://www.amazon.com/dp/B0GJ5YTRDP) [**Thaluna Lip Balm Making Kit with Fractionated Coconut Oil Make Your Own Lip Balm Moisturizing DIY Lip Gloss Making Kit - Beeswax Essential Oil Squeeze Empty Tubes Christmas Gift for Girls & Women**Thaluna**$20.94**6 rev6mo ago](https://www.amazon.com/dp/B0GDVYHW35) [**Gdblsm Lip Balm Making Kit- DIY Lip Balm Kit for Women Make Your Own Moisturizing Lip Balms Craft Kits with Coconut Oil Beeswax Jojoba oil Lip Gloss Set Lip Care Christmas Gift for Girls & Women**Gdblsm**$19.04**0 rev7mo ago](https://www.amazon.com/dp/B0GC2GWKCR) [**WhizToys 39Pcs Lip Balm Making Kit for Girls and Women**WhizToys**$10.22**51 rev9mo ago](https://www.amazon.com/dp/B0FX87DV2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CXOZO DIY Lip Balm Making Kit - Make Your Own Lip balm with Electric Wax Melter. Natural Beeswax Shea Butter Sweet Almond Oil 6 Essential Oils 4 Mica Colors. Great Gift for adults and girls.**CXOZO**$58.02**3.5★**▲ 489%**](https://www.amazon.com/dp/B0GWXS18DC) [**Gdblsm Lip Balm Making Kit- DIY Lip Balm Kit for Women Make Your Own Moisturizing Lip Balms Craft Kits with Coconut Oil Beeswax Jojoba oil Lip Gloss Set Lip Care Christmas Gift for Girls & Women**Gdblsm**$19.04**0.0★**▲ 435%**](https://www.amazon.com/dp/B0GC2GWKCR) [**DIY Lip Balm Making Kit with Melter - Make Your Own Natural Lip Balm Kit**VUSIBA**$48.60**3.8★**▲ 238%**](https://www.amazon.com/dp/B0GJ5YTRDP) [**Thaluna Lip Balm Making Kit with Fractionated Coconut Oil Make Your Own Lip Balm Moisturizing DIY Lip Gloss Making Kit - Beeswax Essential Oil Squeeze Empty Tubes Christmas Gift for Girls & Women**Thaluna**$20.94**4.2★**▲ 204%**](https://www.amazon.com/dp/B0GDVYHW35) [**WhizToys 39Pcs Lip Balm Making Kit for Girls and Women**WhizToys**$10.22**4.4★**▲ 131%**](https://www.amazon.com/dp/B0FX87DV2R)
**~~View all trending →~~**
## **What buyers say about lip balm kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy To Use”*
**Quality-Overall**12%
*“The kit is really nice”*
**Smell**9%
*“Good smell”*
**Value For Money**7%
*“Worth buying”*
**Flavor**7%
*“Another bonus was that the flavorings were clear”*
**Instructions/User Manual/Troubleshooting**7%
*“the instructions clear”*
**Gifting Purpose**6%
*“Fun giftability”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“The lip balm containers work well”*
**Color**3%
*“loves the colors”*
### **What buyers complain about **
**Size-Overall**13%
*“Way too big”*
**Leak-Proof**11%
*“Some of them were leaking”*
**Quality-Overall**9%
*“The kit is good just not for me”*
**Flavor**8%
*“a bit artificial in flavor”*
**Ease Of Use**5%
*“Hard to use”*
**Smell**4%
*“questionable scents”*
**Value For Money**4%
*“Not worth it”*
**Heating**2%
*“The one that comes with the kit is plastic and cheap and you have to heat it so warm that it starts to melt itself that is why Im giving it a four star”*
**Design-Overall**2%
*“Poorly made”*
**Defective Material/Parts**2%
*“several caps were broken”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**13%
**Gap/Hole**9%
**Functionality-Overall**6%
**Quality-Overall**5%
**Product Condition**4%
**Smell**4%
**Value For Money**4%
**Leak-Proof**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is lip balm kit profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lip balm kit niche?**
- 21 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in lip balm kit?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 1.2%.
- **When does demand for lip balm kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lip balm kit niche?**
- Listings span $8.07–$58.02; the average listing price is $22.86 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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