---
title: "Lip Balm Bulk — $212K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk"
last_updated: "2026-08-11T17:40:39.786Z"
locale: en
meta:
description: "Niche score 56/100 · $212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $212K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lip Balm Bulk — $212K/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm bulk**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 17Conversion 56Competition 90Returns 96Price range 82Avg price 82Brand share 68Review moat 25Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.82–$69.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$212K**
$212K/yr · 257K searches
**Review moat**
**Bad****4,355.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip balm bulk is a $212K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm bulk market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$221K–$265K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**30%**
- Dmsky35% - AZEN9% - Vaseline8% - Yopela6% - VISRIE6% - ChapStick5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk/trend)
## **Top lip balm bulk search terms**
- **dmsky lip balm**28K/yr-21.9%5.8% conv. - **bulk chapstick 100 count**29K/yr-12.6%3.4% conv. - **lip balm in bulk**20K/yr-13.0%2.8% conv. - **chapstick party favors**17K/yr-12.0%2.7% conv. - **bulk chapstick 50 pack**23K/yr-39.9%5.1% conv. - **bulk chap stick**17K/yr-14.9%3.6% conv. - **lip balm party favors**12K/yr+1.3%1.6% conv. - **12 pack lip balm**12K/yr-6.0%2.1% conv. - **bulk chapstick 20 pack**18K/yr-26.5%5.0% conv. - **lip balm 12 pack**10K/yr-23.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk/search-terms)
## **Top lip balm bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$13K8%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DMSKY 12 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Care for Dry Chapped Lips Party Favors-12 Flavors**Dmsky**$6.04**4.6★5,727 rev](https://www.amazon.com/dp/B0BX2PZK7K) [2**40 Pack Lip Balm Bulk Fruit Lip Balm Variety Pack Natural Moisturizing Balms for Dry Cracked Lips Hydrating for Men Women Kids - 10 Flavors**Dmsky**$9.72**4.6★2,319 rev](https://www.amazon.com/dp/B0CMCJJFBS) [3**DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors**Dmsky**$7.77**4.6★5,727 rev](https://www.amazon.com/dp/B0BNK44Y1M) [4**10pc Lip Balm Collection with Essential Oils - Hydrating Lip-Great Gift**EXPRESSIONS**$9.51**4.6★376 rev](https://www.amazon.com/dp/B0CN3MHB91) [5**Vaseline Lip Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 12 Sticks 1 Box**Vaseline**$13.91**4.6★3,079 rev](https://www.amazon.com/dp/B09RXYJB5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$10.19**465 rev1y ago](https://www.amazon.com/dp/B0FGPYWRMK) [**Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO**Yopela**$9.84**4,964 rev1y ago](https://www.amazon.com/dp/B0FC1TNTTL) [**RBUGR Lip Balm Bulk 20 Pack- 12 Flavored Lip Balm Set Natural Moisturizing Hydrating for Dry Cracked Lips Gifts for Women & Party Favors Mini Balm Pack (4.2g/0.15oz)**RBUGR**$6.16**1,282 rev1y ago](https://www.amazon.com/dp/B0DSJ6CKVW) [**Lip Balm Bulk Unlabeled - Made in USA Bulk- Natural Ingredients Vitamin E Shea Butter - Custom Bulk For Party & Wedding Favors (50 Count Vanilla)**Belladonna**$27.31**1,997 rev2y ago](https://www.amazon.com/dp/B0D9MRL5PS) [**RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)**RBUGR**$28.02**1,282 rev2y ago](https://www.amazon.com/dp/B0CR31PP6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO**Yopela**$9.84**4.6★**▲ 115%**](https://www.amazon.com/dp/B0FC1TNTTL) [**DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women**Dmsky**$31.80**4.6★**▲ 72%**](https://www.amazon.com/dp/B0C4T1TSY5) [**DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors**Dmsky**$7.77**4.6★**▲ 54%**](https://www.amazon.com/dp/B0BNK44Y1M) [**DMSKY 12 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Care for Dry Chapped Lips Party Favors-12 Flavors**Dmsky**$6.04**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BX2PZK7K) [**10 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil Valentines Choice Gift - Moisturizing Soothing and Repairing Dry and Chapped Lips - 10 Flavors - Non-GMO**Yopela**$4.82**4.6★**▲ 16%**](https://www.amazon.com/dp/B0CLH689K7)
**~~View all trending →~~**
## **What buyers say about lip balm bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great value”*
**Quality-Overall**15%
*“Great quality set”*
**Gifting Purpose**12%
*“Christmas gift”*
**Moist/Dry**12%
*“Super hydrating”*
**Soft Feel**11%
*“Goes on smooth”*
**Smell**9%
*“lightly scented”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Size-Overall**2%
*“They fit perfectly”*
**Ease Of Use**1%
*“Good for daily use”*
**Texture/Consistency-Overall**1%
*“the consistency is perfect”*
### **What buyers complain about **
**Moist/Dry**15%
*“Definitely not moisturizing”*
**Smell**14%
*“Strong chemical smell”*
**Quality-Overall**7%
*“Garbage”*
**Durability**5%
*“not longevity”*
**Oily/Greasy**4%
*“They feel very greasy”*
**Advertised Vs Actual Product**4%
*“The way its worded in the title was misleading for me”*
**Allergies**4%
*“very irritating. the edges of my lips become very crusty and itchy”*
**Size-Overall**3%
*“Bigger size than I thought”*
**Functionality-Overall**3%
*“Not working well on me”*
**Value For Money**3%
*“price goes up”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Size-Overall**20%
**Value For Money**10%
**Smell**9%
**Moist/Dry**7%
**Quality-Overall**5%
**Functionality-Overall**4%
**Ingredients-Overall**4%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is lip balm bulk profitable to sell on Amazon United States?**
- The niche generates $212K/yr across 73 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the lip balm bulk niche?**
- 29 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lip balm bulk?**
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.8%.
- **When does demand for lip balm bulk peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the lip balm bulk niche?**
- Listings span $4.82–$69.40; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 4,355 reviews — the moat a new listing must climb.
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