---
title: "Lip Balm Bulk 100 Pack — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk-100-pack"
last_updated: "2026-08-06T22:33:15.547Z"
locale: en
meta:
description: "Niche score 38/100 · $37K/yr market · 28K searches/yr · $25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $37K/yr market · 28K searches/yr · $25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Balm Bulk 100 Pack — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm bulk 100 pack**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 9Conversion 59Competition 20Returns 97Price range 85Avg price 95Brand share 21Review moat 61Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.91–$57.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,071.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 28K searches
**Growth**
**Bad****-32.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip balm bulk 100 pack is a $37K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm bulk 100 pack market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#612**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**5%**
- Safetec59% - Dmsky18% - RBUGR6% - AZEN5% - VISRIE3% - YesBes3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.
1K600Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk-100-pack/trend)
## **Top lip balm bulk 100 pack search terms**
- **lip balm bulk 100 pack**7K/yr-2.7%2.7% conv. - **bulk lip balm 100 count**7K/yr-22.8%1.7% conv. - **safetec lip balm**8K/yr-47.9%9.6% conv. - **lip balm packets**5K/yr-39.6%5.6% conv. - **100 lip balm bulk**991/yr-59.4%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-bulk-100-pack/search-terms)
## **Top lip balm bulk 100 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safetec Lip Balm 0.5 Gram Individual Packet 53123 144 Ct**Safetec**$14.72**4.7★425 rev](https://www.amazon.com/dp/B01N1RR7EA) [2**Safetec Lip Balm Pomegranate Flavored One color 144 Count**Safetec**$15.86**4.7★311 rev](https://www.amazon.com/dp/B018KT1FGK) [3**DMSKY 100-Pack Lip Balm Bulk 5 Flavors with Vitamin E and 100% Coconut Oil Lip Care Product Moisturizing Lip Balm for dry cracked lips**Dmsky**$29.30**4.8★359 rev](https://www.amazon.com/dp/B0BZDDC6F5) [4**RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)**RBUGR**$28.02**4.6★1,282 rev](https://www.amazon.com/dp/B0CR31PP6F) [5**DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women**Dmsky**$31.80**4.6★5,727 rev](https://www.amazon.com/dp/B0C4T1TSY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$10.19**465 rev1y ago](https://www.amazon.com/dp/B0FGPYWRMK) [**AZEN 100 Sets Bulk Gifts Hand Cream and Lip Balm Bulk Set with Organza Bag Thank You Card Baby Shower Wedding Gifts for Guests Bridal Wedding Favors**AZEN**$57.05**158 rev2y ago](https://www.amazon.com/dp/B0D3DBRFHB) [**VISRIE 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Moisturizing Lip Balms for Dry Lips-16 Flavors**VISRIE**$31.40**2,723 rev2y ago](https://www.amazon.com/dp/B0CZMHD32M) [**YesBes 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Moisturizing Lip Balms for Dry Cracked Lips Lip Balms for Mothers Day Gifts Stocking Stuffers - 8 Flavors**YesBes**$31.10**1,751 rev2y ago](https://www.amazon.com/dp/B0CP1PB3R2) [**RBUGR 126 Pcs Lip Balm Bulk- 12-Flavored Natural Organic Moisturizing Lip Balm Set for Cracked Lips Bulk Pack Valentine Party Favors Gifts (4.2g/0.15oz)**RBUGR**$28.02**1,282 rev2y ago](https://www.amazon.com/dp/B0CR31PP6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VISRIE 128 Pack Lip Balm Natural Lip Balm Bulk with Vitamin E and Coconut Oil Bulk Moisturizing Lip Balms for Dry Lips-16 Flavors**VISRIE**$31.40**4.6★**▲ 128%**](https://www.amazon.com/dp/B0CZMHD32M) [**Mini Lip Balm 50 Pack Natural Lip Balms with Vitamin E and Coconut Oil. Moisturizes for Dry Lips Perfect for Party Favors Gift Bags and Small Gifts-13 Flavors**HCKLM**$10.19**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FGPYWRMK) [**DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women**Dmsky**$31.80**4.6★**▲ 58%**](https://www.amazon.com/dp/B0C4T1TSY5) [**Safetec Lip Balm 0.5 Gram Individual Packet 53123 144 Ct**Safetec**$14.72**4.7★**▲ 39%**](https://www.amazon.com/dp/B01N1RR7EA) [**DMSKY Lip Balm Bulk 108 Pack Lip Balm Hydrating with Vitamin E and Coconut Oil 12 Flavors Lip Moisturizer Treatment - Party Favors Bulk Gift**Dmsky**$29.94**4.7★**▲ 32%**](https://www.amazon.com/dp/B0C36W5CSV)
**~~View all trending →~~**
## **What buyers say about lip balm bulk 100 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Great gift”*
**Value For Money**16%
*“Worth the price”*
**Quality-Overall**13%
*“This product is well made”*
**Smell**11%
*“Scenty and Smooth”*
**Soft Feel**10%
*“it goes on smooth”*
**Moist/Dry**8%
*“helped keep their lips moist”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Size-Overall**5%
*“Nice size and easy to use”*
**Ease Of Use**3%
*“easy to use”*
**Protection**1%
*“Protect your Lips”*
### **What buyers complain about **
**Soft Feel**10%
*“The product comes out way too soft”*
**Quality-Overall**10%
*“Not the best”*
**Adhesion/Stickiness**10%
*“stick to the top”*
**Moist/Dry**10%
*“Water no moisture”*
**Advertised Vs Actual Product**10%
*“Not My 100 Set Fake Advertisement”*
**Durability**7%
*“Doesn't last very long though”*
**Color**5%
*“they have no color”*
**Size-Overall**3%
*“Tiny”*
**Thickness**3%
*“The hand cream is a little thin”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**17%
**Smell**10%
**Value For Money**6%
**Quality-Overall**6%
**Ingredients-Overall**5%
**Oily/Greasy**4%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Durability**1%
## **Common questions**
- **Is lip balm bulk 100 pack profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 13 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the lip balm bulk 100 pack niche?**
- 8 brands and 33 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in lip balm bulk 100 pack?**
- Top complaints mined from reviews: Soft Feel, Quality-Overall, Adhesion/Stickiness. The return rate is 0.5%.
- **When does demand for lip balm bulk 100 pack peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lip balm bulk 100 pack niche?**
- Listings span $8.91–$57.05; the average listing price is $25.71 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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