---
title: "Lip Balm Advent Calendar — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lip-balm-advent-calendar"
last_updated: "2026-08-07T12:22:37.889Z"
locale: en
meta:
description: "Niche score 18/100 · $0/yr market · 136K searches/yr · $15.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 18/100 · $0/yr market · 136K searches/yr · $15.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Balm Advent Calendar — $0/yr Amazon US Niche (2026) - Flapen"
---
# **lip balm advent calendar**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 96Price range 50Avg price 76Brand share 0Review moat 24Quality gap 13
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.27–$24.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,541.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 136K searches
**Growth**
**Bad****-56.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lip balm advent calendar is a $0/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 18/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip balm advent calendar market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ChapStick74% - Burt's Bees26%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -56.0% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 98.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lip-balm-advent-calendar/trend)
## **Top lip balm advent calendar search terms**
- **chapstick advent calendar**28K/yr-40.0%2.4% conv. - **burts bees advent calendar**15K/yr-14.1%0.4% conv. - **lip balm advent calendar**10K/yr-17.3%0.8% conv. - **chapstick advent**4K/yr-56.8%4.5% conv. - **advent calendar chapstick 24 days**3K/yr-45.1%0.0% conv. - **chapstick advent calendar 2025**52K/yr-95.8%5.3% conv. - **burts bees advent**2K/yr-46.5%5.3% conv. - **advent calendar face mask**3K/yr-31.3%0.0% conv. - **burts bees 12 days of joy**5K/yr-63.0%0.0% conv. - **advent calendar lotion**3K/yr-34.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lip-balm-advent-calendar/search-terms)
## **Top lip balm advent calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each**ChapStick**$16.30**4.7★508 rev](https://www.amazon.com/dp/B0FHXWQV5R) [2**Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.**Burt's Bees**$24.65**4.9★602 rev](https://www.amazon.com/dp/B0FJPBJLFX) [3**ChapStick Fan Favorites Multi-Pack Flavored Lip Balm Tubes Fan Favs - 0.15 Oz (Box of 6 Packs of 3)**ChapStick**$21.99**4.9★712 rev](https://www.amazon.com/dp/B0CJY6CTJV) [4**ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)**ChapStick**$5.27**4.7★25,698 rev](https://www.amazon.com/dp/B07R3GPFH5) [5**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**4.8★187 rev](https://www.amazon.com/dp/B0FBX9YMKK)
### **Newest**
by launch date
[**Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.**Burt's Bees**$24.65**602 rev10mo ago](https://www.amazon.com/dp/B0FJPBJLFX) [**ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each**ChapStick**$16.30**508 rev1y ago](https://www.amazon.com/dp/B0FHXWQV5R) [**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**187 rev1y ago](https://www.amazon.com/dp/B0FBX9YMKK) [**ChapStick Fan Favorites Multi-Pack Flavored Lip Balm Tubes Fan Favs - 0.15 Oz (Box of 6 Packs of 3)**ChapStick**$21.99**712 rev2y ago](https://www.amazon.com/dp/B0CJY6CTJV) [**ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)**ChapStick**$5.27**25,698 rev7y ago](https://www.amazon.com/dp/B07R3GPFH5)
### **Trending**
90-day click momentum
[**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FBX9YMKK) [**ChapStick Fan Favorites Multi-Pack Flavored Lip Balm Tubes Fan Favs - 0.15 Oz (Box of 6 Packs of 3)**ChapStick**$21.99**4.9★**▲ 995%**](https://www.amazon.com/dp/B0CJY6CTJV) [**ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)**ChapStick**$5.27**4.7★**▲ 373%**](https://www.amazon.com/dp/B07R3GPFH5) [**ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each**ChapStick**$16.30**4.7★**▼ 10%**](https://www.amazon.com/dp/B0FHXWQV5R) [**Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.**Burt's Bees**$24.65**4.9★**▼ 17%**](https://www.amazon.com/dp/B0FJPBJLFX)
## **What buyers say about lip balm advent calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**32%
*“Cute gift”*
**Quality-Overall**19%
*“Good varieties”*
**Value For Money**18%
*“Great deal”*
**Smell**8%
*“Nice scented flavored lip balms”*
**Advertised Vs Actual Product**6%
*“This item came as described”*
**Suitability Winter Weather**4%
*“Great collection of lip savers during winter cold”*
**Suitability Hot Weather**2%
*“Great for all seasons and all weather”*
**Durability**2%
*“it looks like itll last well through most of the year”*
**Storage Capacity**2%
*“Perfect stocking stuffer”*
**Soft Feel**1%
*“The Chapstick is always so soft”*
### **What buyers complain about **
**Durability**33%
*“loses them pretty fast”*
**Smell**17%
*“the box was not overly scented upon arrival”*
**Value For Money**17%
*“albeit pricey”*
### **Top return reasons **
**Value For Money**27%
**Defective Material/Parts**17%
**Product Condition**13%
**Color**7%
**Quality-Overall**7%
**Shape/Style**7%
**Advertised Vs Actual Product**7%
**Ingredients-Overall**7%
**Suitability Hot Weather**7%
**Functionality-Overall**3%
## **Common questions**
- **Is lip balm advent calendar profitable to sell on Amazon United States?**
- The niche generates $0/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.0%. Flapen's verdict: Skip it (18/100).
- **How competitive is the lip balm advent calendar niche?**
- 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lip balm advent calendar?**
- Top complaints mined from reviews: Durability, Smell, Value For Money. The return rate is 0.8%.
- **When does demand for lip balm advent calendar peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 98.8× the quietest.
- **What does it cost to enter the lip balm advent calendar niche?**
- Listings span $5.27–$24.65; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 5,541 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)