---
title: "Lily of the Valley Perfume — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lily-of-the-valley-perfume"
last_updated: "2026-08-09T21:09:06.291Z"
locale: en
meta:
description: "Niche score 62/100 · $63K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $63K/yr market · 79K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily of the Valley Perfume — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **lily of the valley perfume**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 61Conversion 52Competition 61Returns 98Price range 73Avg price 85Brand share 55Review moat 70Quality gap 92
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.57–$34.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****707.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$63K**
$63K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, lily of the valley perfume is a $63K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily of the valley perfume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$75K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,213**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **71%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**514**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**22%**
- Kuumba Made22% - BODY EXOTICS20% - Herb & Root12% - Botanical Beauty11% - MORIAH'S MIRACLE FLOWERS7% - Yardley6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.2% search growth over the last 90 days.
6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lily-of-the-valley-perfume/trend)
## **Top lily of the valley perfume search terms**
- **lily of the valley perfume**48K/yr+38.0%4.3% conv. - **lilly of the valley perfume for women**9K/yr+30.8%4.9% conv. - **yardley lily of the valley perfume**6K/yr+59.4%2.3% conv. - **muguet des bois by coty**4K/yr+72.1%1.9% conv. - **yardley lily of the valley**5K/yr+14.2%2.4% conv. - **lily of the valley perfume for women**3K/yr+14.7%4.6% conv. - **muguet perfume**3K/yr+23.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lily-of-the-valley-perfume/search-terms)
## **Top lily of the valley perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lily of the Valley Perfume Mist for Women Muguet Eau de Parfum Authentic Delicate Lily of the Valley with Skincare Extracts Pool & Beach Shatterproof Vegan Paraben-free 100ml 3.4 fl oz**BODY EXOTICS**$28.79**3.9★504 rev](https://www.amazon.com/dp/B07DQPVPLQ) [2**Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Small-Batch Perfume Roller Vegan Alcohol-Free .125 Fl Oz**Kuumba Made**$9.65**4.2★1,523 rev](https://www.amazon.com/dp/B006G18RFC) [3**Herb & Root Lily of the Valley Perfume for Women Oil Roll On | Light Fresh Muguet Fragrance | Long-Lasting Clean Alcohol-Free Scent**Herb & Root**$14.05**4.2★256 rev](https://www.amazon.com/dp/B08YP515F9) [4**Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.62**4.4★158 rev](https://www.amazon.com/dp/B0FS2C1Y7P) [5**Botanical Beauty LILY OF THE VALLEY FRAGRANCE OIL ROLL-ON 0.338 FL OZ (10 ML) Rollerball Perfume Alcohol-Free Long Lasting**Botanical Beauty**$15.10**3.9★56 rev](https://www.amazon.com/dp/B0DJMV9PRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIRACLE COLLECTION Lily of the Valley Eau de Parfum for Women - Exquisite Long-Lasting Floral Fragrance - Elegant 20ml Luxury Gift Spray**MORIAH'S MIRACLE FLOWERS**$24.83**3 rev4mo ago](https://www.amazon.com/dp/B0G6WY8RXW) [**MIRACLE COLLECTION Lily of the Valley Eau de Parfum for Women - Exquisite Long-Lasting Floral Fragrance - Timeless Elegance - 3.4oz (100ml)**MORIAH'S MIRACLE FLOWERS**$34.88**4 rev7mo ago](https://www.amazon.com/dp/B0G6BZJTQJ) [**Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.62**158 rev10mo ago](https://www.amazon.com/dp/B0FS2C1Y7P) [**Botanical Beauty LILY OF THE VALLEY FRAGRANCE OIL ROLL-ON 0.169 FL OZ (5 ML) Rollerball Perfume Alcohol-Free Long Lasting**Botanical Beauty**$10.97**7 rev10mo ago](https://www.amazon.com/dp/B0FQWQWG7M) [**Gimaibugraff 1.7 oz/50 ML Perfume for Women Long Lasting Fragrance with Lily of the Valley and Peach Scents A Fresh and Sweet Eau de Parfum Women Perfume is Suitable for Various Places**Gimaibugraff**$9.99**16 rev11mo ago](https://www.amazon.com/dp/B0FD582DVN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LNB Candles Lily of the Valley Perfume Fresh White Floral Lily Fragrance Clean Green Spring Scent for Women Long Lasting Soft Elegant Perfume Clean Ingredients - Essential Oils - Made in USA**LNB Candles**$28.77**3.8★**▲ 162%**](https://www.amazon.com/dp/B0GYQRLW4S) [**Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.62**4.4★**▲ 108%**](https://www.amazon.com/dp/B0FS2C1Y7P) [**MIRACLE COLLECTION Lily of the Valley Eau de Parfum for Women - Exquisite Long-Lasting Floral Fragrance - Elegant 20ml Luxury Gift Spray**MORIAH'S MIRACLE FLOWERS**$24.83**4.0★**▲ 107%**](https://www.amazon.com/dp/B0G6WY8RXW) [**YARDLEY by Yardley for WOMEN: LILY OF THE VALLEY BODY SPRAY 2.6 OZ**Yardley**$18.41**3.9★**▲ 69%**](https://www.amazon.com/dp/B00BGGBZGU) [**Kuumba Made Lily Of The Valley Fragrance Oil Long-Lasting Small-Batch Perfume Roller Vegan Alcohol-Free .125 Fl Oz**Kuumba Made**$9.65**4.2★**▲ 60%**](https://www.amazon.com/dp/B006G18RFC)
**~~View all trending →~~**
## **What buyers say about lily of the valley perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Wonderful and long lasting fragrance”*
**Value For Money**3%
*“It's well worth it”*
**Gifting Purpose**3%
*“Gift well received”*
**Quality-Overall**3%
*“Excellent quality and great gift for my adult daughter in her favorite scent”*
**Durability**2%
*“it lasts through the day too”*
**Size-Overall**1%
*“Bottle size okay”*
**Moist/Dry**1%
*“The dry down is actually fine”*
**Ease Of Use**1%
*“Easy to use”*
**Soft Feel**1%
*“Love it very smooth”*
**Weight Light**1%
*“Its light and very pleasant and Ive had many compliments”*
### **What buyers complain about **
**Smell**59%
*“Overpowering scent”*
**Value For Money**8%
*“Waste of money”*
**Durability**6%
*“it doesnt last”*
**Strength**2%
*“Very strong”*
**Size-Overall**2%
*“small”*
**Leak-Proof**2%
*“The only issue I had is the bottle was leaking a little”*
**Residue**1%
*“20 minutes later NOT a trace remains”*
**Jamming/Clogging**1%
*“Kinda cloying”*
**Alcohol Content**1%
*“this time, the cologne was mosty alcohol”*
**Ingredients-Overall**1%
*“Got a mixture of cornstarch and many other ingredients. listed in tiny, pale, hard- to- read print on the can”*
### **Top return reasons **
**Smell**69%
**Advertised Vs Actual Product**12%
**Leak-Proof**5%
**Size-Overall**5%
**Defective Material/Parts**2%
**Strength**1%
**Oily/Greasy**1%
**Product Condition**1%
**Ingredients-Overall**1%
**Alcohol Content**1%
## **Common questions**
- **Is lily of the valley perfume profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the lily of the valley perfume niche?**
- 14 brands and 514 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in lily of the valley perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.4%.
- **When does demand for lily of the valley perfume peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the lily of the valley perfume niche?**
- Listings span $7.57–$34.88; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.
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