---
title: "Lily and Fox Nail Wraps — $651K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lily-and-fox-nail-wraps"
last_updated: "2026-08-07T12:34:29.896Z"
locale: en
meta:
description: "Niche score 63/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily and Fox Nail Wraps — $651K/yr Amazon US Niche (2026) - Flapen"
---
# **lily and fox nail wraps**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 60Conversion 37Competition 96Returns 95Price range 41Avg price 61Brand share 1Review moat 70Quality gap 78
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****717.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$651K**
$651K/yr · 1.7M searches
**Avg price**
**Good****$13.36**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+35.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.90–$20.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lily and fox nail wraps is a $651K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily and fox nail wraps market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$668K–$802K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 47%
**Open market**
**0%**
- heyhae79% - Color Street18% - Dashing Diva1% - Maitys1% - mwellewm0% - JERCLITY0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +35.6% search growth over the last 90 days.
70K50KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lily-and-fox-nail-wraps/trend)
## **Top lily and fox nail wraps search terms**
- **hey hae nail strips**314K/yr+98.2%4.0% conv. - **color street nail strips**395K/yr-4.0%2.3% conv. - **heyhae nail strips**80K/yr+180.2%3.6% conv. - **heyhae**103K/yr+91.4%3.4% conv. - **heyhae nails**146K/yr-30.9%3.3% conv. - **hey hae**70K/yr+77.8%3.7% conv. - **hae hae nails**63K/yr+55.3%4.3% conv. - **color street**121K/yr-8.4%1.8% conv. - **colorstreet nail strips**78K/yr-5.7%2.5% conv. - **color street nails**64K/yr-2.3%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lily-and-fox-nail-wraps/search-terms)
## **Top lily and fox nail wraps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$39K8%$52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Solid Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Strawberry Picking?**heyhae**$9.64**4.1★2,144 rev](https://www.amazon.com/dp/B0D27YWNP8) [2**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Marble Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Sunset Drive?**heyhae**$10.79**4.2★613 rev](https://www.amazon.com/dp/B0D19BBGSY) [3**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | White Jelly | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey On My Milky Way**heyhae**$9.98**4.6★125 rev](https://www.amazon.com/dp/B0GM36RQ8P) [4**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Summer Solid Red | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Grape Escape**heyhae**$9.70**4.1★2,144 rev](https://www.amazon.com/dp/B0FHNHXJ27) [5**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow**heyhae**$13.89**4.7★47 rev](https://www.amazon.com/dp/B0GQXNJVY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow**heyhae**$13.94**34 rev1mo ago](https://www.amazon.com/dp/B0GZLLQSS3) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes**heyhae**$9.95**27 rev1mo ago](https://www.amazon.com/dp/B0GZLLRV3B) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Let Love Bloom**heyhae**$13.00**28 rev2mo ago](https://www.amazon.com/dp/B0GQXB3MH7) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow**heyhae**$13.89**47 rev3mo ago](https://www.amazon.com/dp/B0GQXNJVY5) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey Shes that girl**heyhae**$9.54**73 rev3mo ago](https://www.amazon.com/dp/B0GQXVPW1R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow**heyhae**$13.94**4.5★**▲ 195%**](https://www.amazon.com/dp/B0GZLLQSS3) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes**heyhae**$9.95**4.8★**▲ 194%**](https://www.amazon.com/dp/B0GZLLRV3B) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Let Love Bloom**heyhae**$13.00**4.5★**▲ 192%**](https://www.amazon.com/dp/B0GQXB3MH7) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Neon Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Sea You Glow**heyhae**$13.89**4.7★**▲ 192%**](https://www.amazon.com/dp/B0GQXNJVY5) [**Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden stick - Hey Shes that girl**heyhae**$9.54**4.2★**▲ 189%**](https://www.amazon.com/dp/B0GQXVPW1R)
**~~View all trending →~~**
## **What buyers say about lily and fox nail wraps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to put on”*
**Ease Of Application**13%
*“Application is easy”*
**Color**12%
*“Vibrant color”*
**Durability**10%
*“Thick And Durable”*
**Quality-Overall**10%
*“Affordable Quality Results”*
**Design-Overall**6%
*“Fun designs”*
**Value For Money**5%
*“Excellent price”*
**Adhesion/Stickiness**4%
*“Sticks well”*
**Size-Overall**2%
*“Its easy to select one that fits properly”*
**Thickness**2%
*“These nails are the perfect thickness”*
### **What buyers complain about **
**Durability**16%
*“Did not last”*
**Adhesion/Stickiness**10%
*“Poor adhesion”*
**Color**7%
*“Color doesnt match”*
**Quality-Overall**6%
*“Poor quality control”*
**Thickness**5%
*“it came out of the bottle very thick”*
**Size-Overall**5%
*“The fit is weird”*
**Ease Of Use**5%
*“Hard to put on”*
**Value For Money**4%
*“Not worth the price”*
**Functionality-Overall**3%
*“Does not work as indicated”*
**Ease Of Application**2%
*“Very Difficult to apply”*
### **Top return reasons **
**Color**25%
**Adhesion/Stickiness**21%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Size-Overall**7%
**Durability**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**1%
**Hard Feel**1%
## **Common questions**
- **Is lily and fox nail wraps profitable to sell on Amazon United States?**
- The niche generates $651K/yr across 108 tracked products. 28 of 41 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the lily and fox nail wraps niche?**
- 6 brands and 25 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lily and fox nail wraps?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Color. The return rate is 1.0%.
- **When does demand for lily and fox nail wraps peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lily and fox nail wraps niche?**
- Listings span $6.90–$20.74; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.
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