---
title: "Lilac Soap — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lilac-soap"
last_updated: "2026-08-11T15:49:31.125Z"
locale: en
meta:
description: "Niche score 46/100 · $125K/yr market · 69K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $125K/yr market · 69K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lilac Soap — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **lilac soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 77Conversion 97Competition 17Returns 99Price range 53Avg price 53Brand share 0Review moat 24Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+66.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.00–$27.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$125K**
$125K/yr · 69K searches
**Review moat**
**Bad****6,592**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lilac soap is a $125K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilac soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**587**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Mrs. MEYER'S90% - SC Johnson4% - Beekman 18023% - Michel Design Works2% - Caswell-Massey2%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +66.0% search growth over the last 90 days.
3K2KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lilac-soap/trend)
## **Top lilac soap search terms**
- **mrs meyers lilac**15K/yr+91.1%13.0% conv. - **lilac soap**11K/yr+92.0%7.0% conv. - **mrs meyers hydrangea**9K/yr+72.6%0.9% conv. - **lilac hand soap**8K/yr+48.8%13.6% conv. - **meyers lilac**6K/yr+103.6%14.4% conv. - **mrs meyers lilac hand soap**5K/yr+95.8%23.1% conv. - **mrs meyers lilac multi-surface cleaner**3K/yr+270.6%11.2% conv. - **mrs meyers hand soap lilac**4K/yr+75.5%23.7% conv. - **meyers lilac hand soap**3K/yr+114.1%24.1% conv. - **meyers hand soap lilac**3K/yr+84.7%23.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lilac-soap/search-terms)
## **Top lilac soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MRS. MEYERS CLEAN DAY Hand Soap Lilac Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.99**4.8★5,837 rev](https://www.amazon.com/dp/B00YY01IV2) [2**MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.87**4.8★289 rev](https://www.amazon.com/dp/B0DP5P4Z5J) [3**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.93**4.9★342 rev](https://www.amazon.com/dp/B0DP5PYMVM) [4**Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Lilac)**Mrs. MEYER'S**$27.36**4.7★363 rev](https://www.amazon.com/dp/B0CJ425W51) [5**Mrs. MEYERS Kitchen Set Dish Soap Hand Soap and Multi-Surface Cleaner 3 CT (Lilac)**Mrs. MEYER'S**$24.79**4.8★1,025 rev](https://www.amazon.com/dp/B0BJMH8K9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mrs Meyers Hydrangea Hand Soap 12.5 FZ**Mrs. MEYER'S**$4.00**38 rev8mo ago](https://www.amazon.com/dp/B0FWTCXQHG) [**Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lilac Dream 3.5 oz**Beekman 1802**$6.51**6,545 rev1y ago](https://www.amazon.com/dp/B0F5DXQ1MZ) [**Michel Design Works Foaming Hand Soap - French Lilacs**Michel Design Works**$15.11**9,800 rev1y ago](https://www.amazon.com/dp/B0DSJTJWTB) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.87**289 rev1y ago](https://www.amazon.com/dp/B0DP5P4Z5J) [**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.93**342 rev1y ago](https://www.amazon.com/dp/B0DP5PYMVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beekman 1802 Goat Milk Soap Moisturizing Hand & Body Soap Bar with Shea Butter & Botanical Oils Triple-Milled Non-Drying Made for Sensitive Skin Lilac Dream 3.5 oz**Beekman 1802**$6.51**4.6★**▲ 85%**](https://www.amazon.com/dp/B0F5DXQ1MZ) [**Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Lilac)**Mrs. MEYER'S**$27.36**4.7★**▲ 50%**](https://www.amazon.com/dp/B0CJ425W51) [**Caswell-Massey Natural Bar Soap for Women Moisturizing Body Soap Bar for All Skin Types Made with Essential Oils & Plant-Based Formula for Soft Skin Lilac 3.5 oz**Caswell-Massey**$9.42**4.6★**▲ 48%**](https://www.amazon.com/dp/B07F8D7H1N) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Lilac Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.87**4.8★**▲ 33%**](https://www.amazon.com/dp/B0DP5P4Z5J) [**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Lilac Scent 16 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$15.93**4.9★**▲ 22%**](https://www.amazon.com/dp/B0DP5PYMVM)
**~~View all trending →~~**
## **What buyers say about lilac soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Love the fresh scent”*
**Ease Of Cleaning**9%
*“Cleans great”*
**Quality-Overall**4%
*“Great product”*
**Value For Money**2%
*“Reasonable price”*
**Lather**2%
*“Very soapy lather”*
**Cleansing**1%
*“Clean, fresh feeling”*
**Advertised Vs Actual Product**1%
*“Gets the job done”*
**Soft Feel**1%
*“Its very soft”*
**Moist/Dry**1%
*“Great soap, lovely scent, moisturizing”*
**Hygiene-Overall**1%
*“Best soaps”*
### **What buyers complain about **
**Smell**39%
*“Chemical smell didnt like it”*
**Size-Overall**7%
*“Tiny”*
**Moist/Dry**7%
*“dry even with hand lotion”*
**Strength**7%
*“its still too strong”*
**Value For Money**5%
*“Very expensive”*
**Allergies**3%
*“I have many allergies”*
**Dilute/Watery**2%
*“Thin And Watery”*
**Dispensing Mechanism**1%
*“The only thing we don't love is the pump dispenser”*
**Ease Of Cleaning**1%
*“It makes a mess”*
**Adhesion/Stickiness**1%
*“it just clings to the surfaces like glue”*
### **Top return reasons **
**Smell**65%
**Leak-Proof**18%
**Advertised Vs Actual Product**4%
**Size-Overall**3%
**Value For Money**2%
**Motor Power**1%
**Thin**1%
**Color**1%
**Moist/Dry**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is lilac soap profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +66.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lilac soap niche?**
- 5 brands and 587 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lilac soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.2%.
- **When does demand for lilac soap peak?**
- Demand peaks in Apr–May; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the lilac soap niche?**
- Listings span $4.00–$27.36; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 6,592 reviews — the moat a new listing must climb.
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