---
title: "Search terms — lilac perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lilac-perfume/search-terms"
last_updated: "2026-08-11T19:49:43.484Z"
locale: en
meta:
  description: "Niche score 61/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lilac perfume - Flapen"
---

# **lilac perfume**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 60Conversion 58Competition 71Returns 99Price range 63Avg price 75Brand share 0Review moat 53Quality gap 86

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.15**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$9.51–$24.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+35.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,390**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$282K**

$282K/yr · 377K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms