---
title: "Lilac Perfume — $282K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lilac-perfume"
last_updated: "2026-08-11T14:08:00.528Z"
locale: en
meta:
description: "Niche score 61/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lilac Perfume — $282K/yr Amazon US Niche (2026) - Flapen"
---
# **lilac perfume**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 60Conversion 58Competition 71Returns 99Price range 63Avg price 75Brand share 0Review moat 53Quality gap 86
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.15**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$9.51–$24.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,390**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$282K**
$282K/yr · 377K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lilac perfume is a $282K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilac perfume market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$227K–$303K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**545**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**0%**
- Pacifica93% - MegustaMe2% - Kailuna Co.2% - Sol de Janeiro2% - EGREEN MART1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.5% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lilac-perfume/trend)
## **Top lilac perfume search terms**
- **pacifica perfume**177K/yr+36.4%3.6% conv. - **lilac perfume**62K/yr+31.4%4.3% conv. - **pacifica body spray**35K/yr+59.6%4.9% conv. - **lilac perfume for women**18K/yr+10.8%4.2% conv. - **pacifica body mist**12K/yr+35.8%3.9% conv. - **caswell massey lilac**5K/yr+73.4%0.4% conv. - **pacifica himalayan patchouli berry**4K/yr+126.6%13.5% conv. - **pacifica hair perfume**5K/yr+94.6%1.8% conv. - **pacifica french lilac perfume**8K/yr+9.3%12.5% conv. - **pacifica hair and body mist**11K/yr-23.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lilac-perfume/search-terms)
## **Top lilac perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$42K20%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pacifica French Lilac Spray Perfume Clean Vegan Floral Fragrance for Women Fresh-Cut Lilac & Powdery Magnolia Notes Long-Lasting Romantic Spring Scent 1 oz**Pacifica**$21.78**4.3★2,865 rev](https://www.amazon.com/dp/B002ZKO3O2) [2**Pacifica French Lilac Hair & Body Mist Clean Vegan Floral Hair Perfume Spray for Women Fresh-Cut Lilac Magnolia & Heliotrope Notes Alcohol-Free Head-to-Toe Fragrance Cruelty-Free 6 Fl Oz**Pacifica**$11.54**4.3★1,876 rev](https://www.amazon.com/dp/B07992CMQT) [3**Pacifica Beauty Himalayan Patchouli Berry Spray Perfume Made with Natural & Essential Oil Grapefruit + Patchouli Notes Clean Perfume & Fragrance Vegan + Cruelty Free Phthalate-Free Paraben-Free**Pacifica**$20.86**4.2★1,407 rev](https://www.amazon.com/dp/B0792NYK8Y) [4**Pacifica Vanilla Whip Body Mist for Women; Sweet Gourmand Hair and Body Fragrance Spray | Warm Sugar Almond Scent Odor Neutralizing Skin Hydrating | Clean Botanical Mist | Vegan Phthalate-Free 5oz**Pacifica**$10.21**4.2★86 rev](https://www.amazon.com/dp/B0GNS827N3) [5**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**4.4★86 rev](https://www.amazon.com/dp/B0GXXDXWBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**86 rev3mo ago](https://www.amazon.com/dp/B0GXXDXWBK) [**Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz**Pacifica**$9.66**75 rev3mo ago](https://www.amazon.com/dp/B0GXX3H735) [**Pacifica Solar Flower Eau de Parfum for Women Floral Perfume Spray with Jasmine Bergamot Vanilla Long Lasting Clean Vegan Fragrance Paraben Free 1 Fl Oz**Pacifica**$14.37**61 rev3mo ago](https://www.amazon.com/dp/B0GXX7NJ4Z) [**Pacifica Sugared Apricot Perfume for Women Sweet Fruity Floral Eau de Parfum with Apricot Peach Jasmine Vanilla Sandalwood Vegan Clean Beauty Long Lasting Fragrance Spray 1 Fl Oz**Pacifica**$14.48**62 rev3mo ago](https://www.amazon.com/dp/B0GXX59X2P) [**Pacifica Vanilla Whip Eau de Parfum; Sweet Gourmand Perfume for Women Spray | Warm Sugar Almond Bergamot Fragrance Long Lasting | Botanical Clean Mood Perfume | Vegan Cruelty-Free Paraben-Free 1oz**Pacifica**$14.21**83 rev3mo ago](https://www.amazon.com/dp/B0GXXG81CW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pacifica Solar Flower Body Mist for Women Floral Fragrance Spray with Jasmine Bergamot Vanilla Odor Neutralizing Skin Hydrating Mood Activating Vegan Clean 5 Fl Oz**Pacifica**$9.63**3.9★**▲ 126%**](https://www.amazon.com/dp/B0GVJ6861Y) [**Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz**Pacifica**$9.66**4.0★**▲ 126%**](https://www.amazon.com/dp/B0GXX3H735) [**Pacifica Sugared Apricot Perfume for Women Sweet Fruity Floral Eau de Parfum with Apricot Peach Jasmine Vanilla Sandalwood Vegan Clean Beauty Long Lasting Fragrance Spray 1 Fl Oz**Pacifica**$14.48**3.7★**▲ 125%**](https://www.amazon.com/dp/B0GXX59X2P) [**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**4.4★**▲ 125%**](https://www.amazon.com/dp/B0GXXDXWBK) [**Pacifica Vanilla Whip Eau de Parfum; Sweet Gourmand Perfume for Women Spray | Warm Sugar Almond Bergamot Fragrance Long Lasting | Botanical Clean Mood Perfume | Vegan Cruelty-Free Paraben-Free 1oz**Pacifica**$14.21**4.3★**▲ 125%**](https://www.amazon.com/dp/B0GXXG81CW)
**~~View all trending →~~**
## **What buyers say about lilac perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Clean fragrance”*
**Value For Money**5%
*“GOOD VALUE”*
**Durability**4%
*“It has a nice longevity”*
**Size-Overall**3%
*“fit the bottle correctly”*
**Soft Feel**3%
*“Your skin will feel soft and smooth”*
**Ease Of Use**2%
*“it is easy to hold”*
**Quality-Overall**2%
*“Its so affordable for the quality of it”*
**Advertised Vs Actual Product**2%
*“As described”*
**Moist/Dry**1%
*“So hydrating”*
**Weight Light**1%
*“Lightweight”*
### **What buyers complain about **
**Smell**44%
*“It smells synthetic”*
**Durability**9%
*“Did not last over one half hour”*
**Size-Overall**4%
*“much larger than it looks in the picture”*
**Value For Money**3%
*“Overpriced”*
**Advertised Vs Actual Product**2%
*“NOT AS DESCRIBED”*
**Quality-Overall**2%
*“It's definitely lower quality”*
**Moist/Dry**1%
*“I will say it has made the area dry”*
**Leak-Proof**1%
*“leaked all over the place”*
**Allergies**1%
*“Allergic Reaction”*
**Breathability**1%
*“I could barely breathe”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Durability**2%
**Product Condition**1%
**Functionality-Overall**1%
**Value For Money**1%
**Dilute/Watery**1%
**Motor Power**0%
**Alcohol Content**0%
## **Common questions**
- **Is lilac perfume profitable to sell on Amazon United States?**
- The niche generates $282K/yr across 33 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the lilac perfume niche?**
- 5 brands and 545 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lilac perfume?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.2%.
- **When does demand for lilac perfume peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the lilac perfume niche?**
- Listings span $9.51–$24.46; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.
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