---
title: "Search terms — lilac lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lilac-lotion/search-terms"
last_updated: "2026-08-11T20:52:13.028Z"
locale: en
meta:
  description: "Niche score 58/100 · $60K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $60K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lilac lotion - Flapen"
---

# **lilac lotion**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 57Conversion 70Competition 69Returns 97Price range 80Avg price 91Brand share 43Review moat 49Quality gap 48

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.21**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.02–$50.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+30.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,634.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$60K**

$60K/yr · 45K searches

## Search terms