---
title: "Lilac Lotion — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lilac-lotion"
last_updated: "2026-08-11T17:39:39.622Z"
locale: en
meta:
description: "Niche score 58/100 · $60K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $60K/yr market · 45K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lilac Lotion — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **lilac lotion**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 57Conversion 70Competition 69Returns 97Price range 80Avg price 91Brand share 43Review moat 49Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.02–$50.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,634.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$60K**
$60K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, lilac lotion is a $60K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lilac lotion market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#960**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **40%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**160**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**16%**
- Bath & Body Works42% - Hempz17% - Native9% - Deep Steep7% - MegustaMe5% - QKCXHB5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lilac-lotion/trend)
## **Top lilac lotion search terms**
- **lilac lotion**14K/yr+39.0%6.8% conv. - **fresh cut lilacs bath and body works**14K/yr+25.0%3.9% conv. - **lilac body lotion**4K/yr+42.5%7.0% conv. - **bath and body works lilac**4K/yr+47.9%4.1% conv. - **bath and body works fresh cut lilacs**4K/yr+10.5%5.0% conv. - **fresh cut lilacs**4K/yr+9.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lilac-lotion/search-terms)
## **Top lilac lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.**Hempz**$13.11**4.5★672 rev](https://www.amazon.com/dp/B0DNKNW8ZK) [2**Native Body Lotion Contains Naturally Derived Plant-Based Moisturizers for Women and Men | Restores Dry Skin Lilac & White Tea 16.5 fl oz**Native**$13.13**4.6★4,770 rev](https://www.amazon.com/dp/B0D484HWCB) [3**Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration**Deep Steep**$14.90**4.1★318 rev](https://www.amazon.com/dp/B09WW2F6HQ) [4**Bath and Body Works Fresh Cut Lilacs Fine Fragrance Mist 8 Fluid Ounce Body Spray Diamond Plate Decorative Bottle Purple (2023 Limited Edition)**Bath & Body Works**$24.08**4.7★13 rev](https://www.amazon.com/dp/B0CXSQHRGV) [5**MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)**MegustaMe**$13.08**3.2★38 rev](https://www.amazon.com/dp/B0GJRR4YWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)**Bath & Body Works**$14.17**14 rev3mo ago](https://www.amazon.com/dp/B0GVC5XV24) [**MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)**MegustaMe**$13.08**38 rev5mo ago](https://www.amazon.com/dp/B0GJRR4YWH) [**Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz**Jergens**$7.29**977 rev1y ago](https://www.amazon.com/dp/B0FKBZ8H18) [**Hempz NEW Limited Edition Lilac Lotion Hydrating Body Moisturizer for Body Hands and Feet 8.5 oz.**Hempz**$13.11**672 rev1y ago](https://www.amazon.com/dp/B0DNKNW8ZK) [**Botanical Beauty LILAC OIL BUTTER 100% Natural Lilac Essential Oil in Shea Nut Butter for FACE SKIN BODY HAIR NAILS. Beauty Skin Moisturizer Oil Butter (4 Fl Oz)**Botanical Beauty**$16.48**50 rev1y ago](https://www.amazon.com/dp/B0DHT1JSMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Concentrated Room Spray - 1.5 oz (Fresh Cut Lilacs)**Bath & Body Works**$14.17**4.3★**▲ 245%**](https://www.amazon.com/dp/B0GVC5XV24) [**MegustaMe Moisturizing Cream - 200ml Hydrating Body & Face Moisturizer with Shea Butter & Sweet Almond Oil Vitamin E for Nourishing & Brightening Skin Long-Lasting Moisturization. (Lilac)**MegustaMe**$13.08**3.2★**▲ 174%**](https://www.amazon.com/dp/B0GJRR4YWH) [**Bath and Body Works - Fresh Cut Lilacs - Full Size Set - Shower Gel Body Lotion Fine Fragrance Mist- 2021**Bath & Body Works**$37.82**4.4★**▲ 102%**](https://www.amazon.com/dp/B092Y6QP3J) [**Deep Steep Body Lotion Lilac Blossom 8 oz Moisturizer with Coconut Oil Shea Butter Argan Oil Aloe Vera & Niacinamide Vegan Clean Beauty Daily Skin Hydration**Deep Steep**$14.90**4.1★**▲ 94%**](https://www.amazon.com/dp/B09WW2F6HQ) [**Bath & Body Works Gentle Foaming Hand Soap 8.75 oz (Fresh Cut Lilacs)**Bath & Body Works**$14.08**4.6★**▲ 86%**](https://www.amazon.com/dp/B0FWVZVH68)
**~~View all trending →~~**
## **What buyers say about lilac lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Smells clean”*
**Moist/Dry**6%
*“moisturizes beautifully”*
**Soft Feel**6%
*“Goes on smoothly”*
**Value For Money**4%
*“GOOD VALUE”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Absorbency**3%
*“Absorbs well”*
**Quality-Overall**2%
*“Good quality”*
**Gifting Purpose**1%
*“Gift”*
**Texture/Consistency-Overall**1%
*“I love the consistency”*
**Thickness**1%
*“I like the thickness of this lotion and the scent”*
### **What buyers complain about **
**Smell**38%
*“It smells like coconut”*
**Value For Money**4%
*“most expensive one”*
**Size-Overall**4%
*“bottle was smaller than I thought”*
**Moist/Dry**3%
*“skin still feels dry”*
**Motor Power**3%
*“PUMP is apparently defective”*
**Oily/Greasy**3%
*“makes skin looks oiled up”*
**Durability**2%
*“then broke off”*
**Thickness**2%
*“so the butter is thick”*
**Adhesion/Stickiness**2%
*“The stickiness slowly goes away”*
**Allergies**1%
*“Too musky, Im allergic”*
### **Top return reasons **
**Smell**58%
**Motor Power**11%
**Advertised Vs Actual Product**8%
**Leak-Proof**5%
**Size-Overall**5%
**Product Condition**2%
**Value For Money**1%
**Defective Material/Parts**1%
**Moist/Dry**1%
**Functionality-Overall**1%
## **Common questions**
- **Is lilac lotion profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the lilac lotion niche?**
- 14 brands and 160 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in lilac lotion?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- **When does demand for lilac lotion peak?**
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lilac lotion niche?**
- Listings span $7.02–$50.63; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.
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