---
title: "Trend — lifebuoy hand soap liquid - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lifebuoy-hand-soap-liquid/trend"
last_updated: "2026-08-11T15:16:24.013Z"
locale: en
meta:
  description: "Niche score 52/100 · $169K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $169K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lifebuoy hand soap liquid - Flapen"
---

# **lifebuoy hand soap liquid**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 35Growth 60Conversion 48Competition 25Returns 96Price range 90Avg price 95Brand share 13Review moat 72Quality gap 52

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$41.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.43–$94.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****632.86**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+35.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$169K**

$169K/yr · 106K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Trend